digital publications 2014

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DIGITAL PUBLICATI NS

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Page 1: Digital publications 2014

Digital P u b l i c a t i n s

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Page 2: Digital publications 2014

Welcome to s&g Digital Publications

Your publication can easily be converted into a digital publication; the digital publication is an exact replica of the printed product but can be viewed on screen on a mobile device. Pages can be turned, you can use the zoom function for a closer look, all email and web addresses are hyperlinked and you can even search within the publication and even print a copy out.

More advanced options are also available such as inserting video footage, further details can be found in the benefits section.

S&G provide their customers with Digital Publications from the print ready PDF’s. A few adjustments to the files (removal of crop marks and conversion to a single PDF) and we are ready to upload the files to our Digital Publications partner, YUDU; they then provide the link to your Digital Publication which is hosted on their server.

For a free, no obligation preview of your magazine as a Digital Publication [email protected]

MIKE DonovanTechnical [email protected]

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Page 3: Digital publications 2014

benefits of using s&g for your Digital Publications

As a customer of Stephens & George Print Group you will already be supplying the print ready PDF’s to our pre-press department, we can replace any pages that have been re-supplied and produce a single page PDF without crop marks in the correct page order in a matter of minutes. The PDF is then ready to be converted into a Digital Publication.

Our partnership with YUDU entitles us to offer a much better page rate than going direct and the hassle of formatting the files is removed.

benefits to the Publisher l Creates additional revenue from advertisers Additional exposure for their advertising, add

ons such as video footage, flash advert to grasp the readers attention, music files, tabs, gatefolds and bellybands.

l Success of advertising is measurable You will have access to the statistics behind how

many views and click throughs to the advertisers website. This can be fed back to the advertiser or used to negotiate advertising rates.

l Creates interaction for readers You can add flash files, video footage and music to

the Digital Publication.

l Drives subscriptions By having a digital version of the magazine you can

provide teasers of the publication then readers will need to subscribe (a) to view the magazine in full.

l Increases circulation figures

l Audited circulation figures (ABC and ABCe)

l Track reader behavioural activity

l We can set up restricted access to digital publications (b) so the reader will have to input their email address, therefore providing sales leads.

l Create instant online transactions such as purchasing of subscriptions or products.

l Ability to search within publication and within back issues.

l Search engines such as Google will pick up your copy if you desire.

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Page 4: Digital publications 2014

levels of service

There are two levels of service we can offer; YUDU Freedom and S&G Digital Publication Pro.

YUDU Freedom

This is a standard Digital Publication which can be obtained free of charge from our partner YUDU.

This version features; turning pages, zoom and search facility and automatic hyperlinks from web and email addresses within the publication. You can also publish to social networking sites such as facebook.

S&G Digital Publication Pro

In addition to the features listed above this is a paid for service charged by the page for the following enhanced features;

l You will be able to fully control your publication adding bespoke hyperlinks

l Access to statistics for advertisers and for your own use

l Archiving facility

l Qualify for ABC circulation figures

l Your own branding on the viewing window

l Save for offline viewing

l Circulation control

l Publish to social networking sites such as facebook & twitter

l Add flash, video footage and audio files.

S&G Easy App

Apps can be created for both IOS & android which allows in app purchases of both single issues & subscriptions. The app can also feature in the apple newstand.

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