Digital Professionalism:

Social Media Discourse in the

Health Sciences Facultyin 2012

Veronica Mitchell & Nicole Southgate

Education Development UnitHealth Sciences Faculty

University of Cape Town, South Africa

Illustration by Stacey Stent for Dick Ng'ambi, UCT

Respect ?

Our online world

Photo by SJCockell http://www.flickr.com/photos/sjcockell/3251147920 (CC BY)

Social media

Evolving

Rapid growth

Photo by SJCockell http://www.flickr.com/photos/sjcockell/3251147920/ (CC BY)

in our networked society

WebsitesGoogle

Social media Blogs

LinkedIn

Resources:

Icons by http://dryicons.com (Free License Agreement)

Online identity

?Community participation projects in KZN

Prof Steve Reid, UCT

Icon by http://dryicons.com (Free License Agreement)

in theHealth Sciences

Social networks are helpful& may be harmful

in theHealth Sciences

Enhancing professionalism& / orUndermining professionalism

Guidelines on social practices

balance & boundaries needed

openness vs constraint

GuidelinesNew Zealand & Australia

United Kingdom

http://www.bma.org.uk/images/socialmediaguidancemay2011_tcm41-206859.pdf

http://www.waikatodhb.govt.nz/file/fileid/37681

Guidelines

Public spacePermanence of postsTrackable details

Representing the university & profession

•  

http://www.csc.com/health_services/insights/80626-should_healthcare_organizations_use_social_media_a_global_update

Policies in development

Should Healthcare Organizations Use Social Media: A Global Update

Social MediaWhere are we ?

Digital Learning Futures presentation on SlideShare, Slide 5 (CC BY-NC-ND)

Connecting with othersby communication channels

having a voice

as Health Science studentsin public spaces

KnowledgeEmpathyReflection

 

 

Olckers, L., Gibbs, T, & Duncan, M. (2007) Developing health science students into integrated professionals: A practical tool for learning. BMC Medical Education 7:45. [Online]. (CC BY) Available:  http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2186307/

Join Facebook

or

Assess your own FB with neighbour

BY SA http://www.flickr.com/photos/marcopako/2391747442/sizes/m/in/photostream/

FacebookFriend or Foe ?

Icon by http://dryicons.com (Free License Agreement)

The registrar missed the pneumothorax today – what a fool!!

InappropriateUnprofessional

User Unlike Comment Share

43 minutes ago

Doctor image from Microsoft ClipArt (MS service agreement)

Who will choose to invite Veronica to be a

friend on Facebook?

Profile photo

Who will choose to invite Nicole to be a friend

on Facebook?

Profile photo

Relationships

Between colleagues

Patients

Boundaries

Future employment – personal profile

Personal learning environment

in the Health Sciences

Self-regulation as a

Health ProfessionalImage: David Castillo Dominici / FreeDigitalPhotos.net

3d Man With Multiple Arrow Paths (standard-free license)

What are your tweets saying about you?

Bottom Icon by http://dryicons.com (Free License Agreement)

                 twitter-logo By Aron1971

http://www.flickr.com/photos/24489285@N07/3268768970/lightbox/ (CC BY-SA)

Join Twitter

Choose Twitter handle

Follow @EDU_FHS

Trending Topic #HSFyr1

Icon by http://dryicons.com (Free License Agreement)

Sharing experiencesOpenness & transparency

Expanding horizons of knowledge & experiences

Increased potential learning resources

Promoting personal agency

Up to date information

Building a Community of Practice

Benefits

Sharing experiences

Personal containment – find other sources

Undermining others – e.g. defamatory statements

Confidentiality re patients / facilities

Informed consent e.g.

Caution / Protection

Online ethical awareness

Protection

Colleagues

Do no harm

Yourself

Patients

Facilities

Summary

Social Media

Evolving

Open space

Affording opportunities through connectivity

Caution re consequences

Ethical concern is paramount

http://www.flickr.com/photos/loop_oh/4313629167/By Rupert Ganzer (CC BY-ND)

 

Who am I online

Discussion

?

Digital Professionalism: Social Media Discourse in the Health Sciences Faculty by Veronica Mitchell and Nicole Southgate

is licensed under a Creative Commons Attribution-NonCommercial 2.5 South Africa License.

Images used in this presentation still retain their previous license agreements.

How are we doing as your facilitators in

this social media conversation ?

Evaluation please

?Images from Microsoft ClipArt (used under MS service

agreement)