ethics & professionalism

11
To laugh often and love much; to win the respect of intelligent persons and the affection of children; to earn the approbation of honest citizens and to endure the betrayal of false friends; to appreciate beauty; to find the best in others; to give of one’s self; to leave the world a little bit better; whether by a healthy child, a garden patch or a redeemed social condition; to have played and laughed with enthusiasm and sung with exultation; to know that even one life has breathed easier because you have info from: Wilson, Ogden 2004

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Presentation for J454: PR Campaigns at UofO Spring 2007

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Page 1: Ethics & Professionalism

To laugh often and love much; to win the respect of intelligent persons and the affection of children; to earn the approbation of honest citizens and to endure the betrayal of false friends; to appreciate beauty; to find the best in others; to give of one’s self; to leave the world a little bit better; whether by a healthy child, a garden patch or a redeemed social condition; to have played and laughed with enthusiasm and sung with exultation; to know that even one life has breathed easier because you have lived, this is to have succeeded. - Ralph Waldo Emerson, 1803-1882

info from: Wilson, Ogden

2004

Page 2: Ethics & Professionalism

Why Transparency?

Page 3: Ethics & Professionalism

By revealing the organization’s motives, the organization becomes accountable to the public.

Transparency then becomes self-regulating, encouraging organizations to choose only

practices they could justify publicly. By being transparent, the organization puts its credibility

on the line by aligning its communication with its ethics.

Page 4: Ethics & Professionalism

Personal Ethics

Make your ethical decisions nowDevelop empathyTake time to think

Call it what it isEvery action & decision has an ethical

componentEstablish a freedom fund

Page 5: Ethics & Professionalism

In Your Client TeamsWhat is your best advice for....

★Enhancing Personal Credibility & Trustworthiness★Developing Good Work Habits & Job Performance★Having Professional Conduct★Developing Strong People Relationships

Page 6: Ethics & Professionalism

Personal Credibility & Trustworthiness

Avoid Over-PromisingSet Parameters

Emphasize DisclosureAlign with Public

InterestEmphasize Substance

Avoid ImproprietyNo Quick Answers

Keep LearningTake the High RoadLook at Long-Term

InterestsNever Hide from MediaWhen in Doubt, Don’t

Page 7: Ethics & Professionalism

Work Habits & Job Performance

Know your strengths & weaknessesPrioritize tasks, allocate time & work within

constraintsBe concerned with results & successes

Be goal-orientedPay attention to detail

Deliver on timeBe absolutely dependable

Page 8: Ethics & Professionalism

Personal Conduct

Always act & dress professionally

Observe procedures

Work within power structures

Be ethical

Don’t compromise standards

Work toward balance in your life

Cultivate other interests & relationships

Page 9: Ethics & Professionalism

Know people’s namesBe a mentor

Keep a sense of humorDon’t hold grudges

Stay out of office politics

Human RelationsBe personable & likableTreat people as equals

Respect adminsWin loyalty & dedication

Page 10: Ethics & Professionalism

Keep Etiquette in Mind

Page 11: Ethics & Professionalism

First Client Contact

• Must happen in the next 48 hours

• Email, ok.

• Arrange for an initial meeting with the client

• Prepare!