digital olympus tried and tested link acquisition tactics for success
TRANSCRIPT
![Page 1: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/1.jpg)
@lauracrimmons #DigitalOlympus
Tried and tested link acquisition tactics for success
Laura Crimmons @lauracrimmons
#DigitalOlympus
![Page 2: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/2.jpg)
@lauracrimmons #DigitalOlympus
Link building’s been around for years… much longer than
I’ve been in the industry
![Page 3: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/3.jpg)
@lauracrimmons #DigitalOlympus
![Page 4: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/4.jpg)
@lauracrimmons #DigitalOlympus
What happened in 2012?
![Page 5: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/5.jpg)
@lauracrimmons #DigitalOlympus
![Page 6: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/6.jpg)
@lauracrimmons #DigitalOlympus
![Page 7: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/7.jpg)
@lauracrimmons #DigitalOlympus
So has content marketing/ digital PR replaced link
building?
![Page 8: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/8.jpg)
@lauracrimmons #DigitalOlympus
Digital PR & Content Marketing =
![Page 9: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/9.jpg)
@lauracrimmons #DigitalOlympus
Digital PR & Content Marketing =
![Page 10: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/10.jpg)
@lauracrimmons #DigitalOlympus
Link acquisition in 2016 is hard
![Page 11: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/11.jpg)
@lauracrimmons #DigitalOlympus
And its probably not getting any easier in 2017…
![Page 12: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/12.jpg)
@lauracrimmons #DigitalOlympus
So what does work?
![Page 13: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/13.jpg)
@lauracrimmons #DigitalOlympus
# 1 :
Newsjacking
![Page 14: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/14.jpg)
@lauracrimmons #DigitalOlympus
Identify internal experts & create
author page
Build calendar of potential ‘events’
Proactively contact journalists ahead of
‘event’ with predictions or offer of live commentary
Monitor for ‘events’ to target from a
reactive perspective
![Page 15: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/15.jpg)
@lauracrimmons #DigitalOlympus
![Page 16: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/16.jpg)
@lauracrimmons #DigitalOlympus
![Page 17: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/17.jpg)
@lauracrimmons #DigitalOlympus
# 2 :
Thought Leadership
![Page 18: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/18.jpg)
@lauracrimmons #DigitalOlympus
Identify the areas of expertise it makes sense for
you to talk about
![Page 19: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/19.jpg)
@lauracrimmons #DigitalOlympus
![Page 20: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/20.jpg)
@lauracrimmons #DigitalOlympus
![Page 21: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/21.jpg)
@lauracrimmons #DigitalOlympus
# 3 :
Visualising own data
![Page 22: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/22.jpg)
@lauracrimmons #DigitalOlympus
http://www.lovehoney.co.uk/sexmap/
![Page 23: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/23.jpg)
@lauracrimmons #DigitalOlympus
![Page 24: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/24.jpg)
@lauracrimmons #DigitalOlympus
![Page 25: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/25.jpg)
@lauracrimmons #DigitalOlympus
![Page 26: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/26.jpg)
@lauracrimmons #DigitalOlympus
![Page 27: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/27.jpg)
@lauracrimmons #DigitalOlympus
People like exploring stats and facts about their area and feeling like they’re not
alone
![Page 28: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/28.jpg)
@lauracrimmons #DigitalOlympus
# 4 :
Maps
![Page 29: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/29.jpg)
@lauracrimmons #DigitalOlympus
Don’t have to be about data…
![Page 30: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/30.jpg)
@lauracrimmons #DigitalOlympus
![Page 31: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/31.jpg)
@lauracrimmons #DigitalOlympus
![Page 32: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/32.jpg)
@lauracrimmons #DigitalOlympus
![Page 33: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/33.jpg)
@lauracrimmons #DigitalOlympus
![Page 34: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/34.jpg)
@lauracrimmons #DigitalOlympus
People like testing their own knowledge and sharing if
they get things right
![Page 35: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/35.jpg)
@lauracrimmons #DigitalOlympus
# 5 :
Quizzes
![Page 36: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/36.jpg)
@lauracrimmons #DigitalOlympus
![Page 37: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/37.jpg)
@lauracrimmons #DigitalOlympus
![Page 38: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/38.jpg)
@lauracrimmons #DigitalOlympus
![Page 39: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/39.jpg)
@lauracrimmons #DigitalOlympus
![Page 40: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/40.jpg)
@lauracrimmons #DigitalOlympus
The data from the quiz forms the story
![Page 41: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/41.jpg)
@lauracrimmons #DigitalOlympus
![Page 42: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/42.jpg)
@lauracrimmons #DigitalOlympus
Ego makes people share their scores
![Page 43: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/43.jpg)
@lauracrimmons #DigitalOlympus
# 6 :
Surveys
![Page 44: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/44.jpg)
@lauracrimmons #DigitalOlympus
If you don’t have your own data…buy it
![Page 45: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/45.jpg)
@lauracrimmons #DigitalOlympus
![Page 46: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/46.jpg)
@lauracrimmons #DigitalOlympus
![Page 47: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/47.jpg)
@lauracrimmons #DigitalOlympus
![Page 48: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/48.jpg)
@lauracrimmons #DigitalOlympus
But still create something worth linking to… the stats will get the coverage, the creative will get you links
![Page 49: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/49.jpg)
@lauracrimmons #DigitalOlympus
# 7 :
User generated content
![Page 50: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/50.jpg)
@lauracrimmons #DigitalOlympus
You don’t have to create everything yourself, get your fans or bloggers to
help…
![Page 51: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/51.jpg)
@lauracrimmons #DigitalOlympus
![Page 52: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/52.jpg)
@lauracrimmons #DigitalOlympus
![Page 53: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/53.jpg)
@lauracrimmons #DigitalOlympus
Human ego means if we’re featured in something, we’re more likely to share/link to it
![Page 54: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/54.jpg)
@lauracrimmons #DigitalOlympus
# 8 :
Events
![Page 55: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/55.jpg)
@lauracrimmons #DigitalOlympus
Don’t forget about offline; creating an experience for
someone makes them want to talk about it
![Page 56: Digital Olympus Tried and tested link acquisition tactics for success](https://reader031.vdocuments.site/reader031/viewer/2022030317/586fa1241a28abcc238b6a4b/html5/thumbnails/56.jpg)
@lauracrimmons #DigitalOlympus