digital nudging
DESCRIPTION
Alle taler om nudging. Her er en præsentation,som sætter fokus på nudging inden for webdesign. Ved du fx hvad der er din digitale flue?TRANSCRIPT
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• Analog vs digital
• Nudging teknikker
• Visuel motivation
• The Devil is in the detail
Digital nudging
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EN TUR I BIOGRAFEN eller
Den dag mit kognitive system agerede automatisk
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Kan vi lære noget af min slikoplevelse i biografen, når vi designer APPS og WEBSITES?
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Kan vi lære noget af min slikoplevelse i biografen, når vi designer APPS og WEBSITES? NEJ
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ANALOG DIGITAL
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AUTOMATIV DIGITAL
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AUTOMATIV REFLEKTIV
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Fokus
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NUDGING TEKNIKKER
Usability design Persuasive design
Defensive design
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UBEVIDST RØDGANG
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SOCIAL NUDGING
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Tryghed skaber og
Prioritering skaber overblik
Overblik giver fokus og skaber tryghed
konvertering fastholdelse
DESIGN-MÅLSÆTNING
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Motivation gennem manipulation VISUEL MOTIVATION
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hierarki 0 1
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0 2 prioritering
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0 3 gennemskuelighed
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THE DEVIL IS IN THE DETAIL
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Kan vi alligevel lære noget af min slikoplevelse i biografen, når vi designer APPS og WEBSITES?
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Kan vi alligevel lære noget af min slikoplevelse i biografen, når vi designer APPS og WEBSITES? JA
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Identificer din digitale flue
Prioriter dit indhold og gør det gennemskueligt
Motiver brugerne med personlighed, humor og leg 3