digital next presentation
DESCRIPTION
Presentation I made to EGTA in Brussels about the future of TVTRANSCRIPT
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How new platforms and technologies are
revolutionising the industry we once thought
we knew so well
Jon Hewson, Advertising Business Director, EMEA
19th March 2012
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Agenda • Who are Rovi?
• The Evolving Media Landscape
• TV’s Future
• Smart TV
• Advertising Opportunities
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Who are Rovi?
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4 Page 4
Create – innovate with new features to enhance the user experience
Discover – With data, recommendations and guides, uncover what’s on and when, what’s relevant, what’s trending, what’s new
Acquire – help your customers find their media quickly, easily, without hassle
Enjoy – increase consumer enjoyment through simplicity, choice, and access to content anytime, anywhere
Rovi Vision
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Rovi power digital entertainment
• Guide advertising technology active in over
67 million homes worldwide
• Rovi represents advertising in up to 16.5M
US homes
• Approximately 122 million viewers use our
guide technologies
• 163 million+ CE devices with guide
technologies
• 7 million+ CE devices using content networking
technologies
• Information on 3 million+ TV programs since
1954
• Information on 2 million album releases and
20 million tracks
• Information on 460,000+ movie titles
Rovi helps people connect to movies, TV shows, music, photos and other entertainment content
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Smart TV Advertising – UK Smart TV Field Trial
Vertical Banner Horizontal Banner SmartHub Main
TV listings App & Your Video
Main Page w/embedded video Download App
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The Evolving Media Landscape
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Connectivity & Interconnectivity
• Nearly All Devices will be internet connected
• Consumers want content on any device anywhere - high quality content designed for and available on the most convenient screen
• Connected/TV – the holy grail for content & advertising?
• Mobile & Tablet – every screen is a TV
• Social Media – Social TV integration
• Browser v App
• DLNA and Ultraviolet
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… & there’s rapid innovation further ahead • Voice activation
• Facial recognition
• Motion and touch control
• Augmented reality
• Automotive display and connectivity
• Gamification – Mindcraft, Waze, Foursquare
• Even bendable interfaces.....
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TV’s Future
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Copyright ® 2011 Rovi Corporation. Company Confidential.
Reports of the demise of Television
may have been exaggerated.....
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The definition of TV has changed
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CHOICE
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QUALITY
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MULTI-TASKING
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FLEXIBILITY
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What is TV now?
• TV = Movie theater
• TV = Video Store
• TV = Radio
• TV = Games Arcade
• TV = Record Store
• TV = Stereo
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Your TV will start to look like your phone…
The Changing TV Landscape
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Samsung Smart TV
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Smart TV the holy grail for content & advertising?
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Smart TV Driver #1
• By 2013, Cisco predicts that 90% of all traffic on the Internet will be Video/Audio
• Today, majority of Internet Video/Audio is consumed on a PC
• But, consumers want this content on the big screen TV in the living room
75% of Internet traffic is multimedia*
*Source: Wired Magazine, 8/2010
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Smart TV Driver #2
• All Major CE brands have launched Internet-connected TVs and Blu-ray players
• Major retailers showcasing connected devices
• Smart TV is becoming a noun
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Internet TV is going mainstream
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Smart TV Driver #3
• Consumer comfort with apps on mobile will likely extend to the TV screen
• Compelling content cases such as LoveFilm, Blinkbox, Netflix, YouTube,
BBC iPlayer and Spotify will drive consumers to connect their TVs to the
internet
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Internet is coming to TV as Smart TV and Apps
2005 2012
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Projected surge in IP connected devices
24
UK Installed Base (M Units)
27.1
1.3 1.5
17.0
1.3
48.3
30.7
20.0 17.0 16.8
0
10
20
30
40
50
60
Smartphones Connected TV BD Players Games Consoles Tablets
2010 2015
* Source Futuresource Consulting Ltd
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Connected TV Market Development: UK
Annual Shipments
(m)
9.2
10.0 10.1 10.1 10.5 10.5
10.8
Millions of units
* Source Futuresource Consulting Ltd
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Advertising Opportunities
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• More advertising types
• More creativity across platforms
• More consumers to reach
• More global reach
• Better audience segmentation
• Better measurement & reporting
• Better targeting
A Multitude of New TV Advertising Opportunities
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In Summary
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Revolutionary changes are taking place in Television …but they
will create enormous opportunities for viewing and for advertising
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Thank you.
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