DIGITAL MISSION LONDONVISIT THE CITY’S BOOMING TECH SECTOR:DRIVE YOUR DIGITAL BUSINESS IN LONDON

23-27 SEPT 2013

CONTENTS

• WHY LONDON?• SOCIAL MEDIA WEEK• DIGITAL MISSION• AGENDA• ENTRY• SUPPORTING DIGITAL MISSION• ABOUT CHINWAG

LONDON

CONNECTIVITY

London is at the centre of Europe's startup scene - it's has more scale, more capital, more strategic partners and more potential acquirers than any other city in Europe.

Fastest growing tech cluster in Europe with 1,300+ Start Ups within the Tech Triangle.

More than 429,00 people work in London's Creative Industries - the second largest industry in the Capital and is worth $32 Billion per year.

LONDON

CREDIBILITY

London is recognised by Silicon Valley and NYC as the next most likely place for a startup to emerge. Being part of the London startup scene gives you increased credibility around the world.

There are 3 times more European HQs in London than any other European city, making it the best place to be if you want to turn those companies into clients.

LONDON

COMPETITIVE EDGE

The UK is a very competitive market – the best companies are encouraged by this not perturbed. By succeeding in the UK they are succeeding on a world stage. Establishing yourself in the UK creates a solid base for global expansion.

International expansion starts with two choices UK or the US. Whilst the US looks attractive at first glance, it is far more litigious, more competitive and suffers from more "noise" than the UK; here you can grow a fledgling company more easily, develop customers and sales processes, gain insight and profitability, then attack the US market from a strong base, knowing exactly what you need to do having proven your model in the UK and Europe.

SOCIAL MEDIA WEEK LONDON

Social Media Week is a platform for exploring London’s booming digital and creative sector.

This September, 10 cities are hosting in SMW including: Barcelona, Berlin, Bogotá, Chicago, Los Angeles, Mumbai, São Paulo, Torino,

Toronto.• 15,000+ delegates expected to attend SMWLDN• 3 Official Hubs (Covent Garden, Shoreditch/Tech City, Paddington)• 55 Official sessions to be hosted at the Hubs• 175+ Overall events• 3 VIP Lunch sessions• VIP Opening Reception & Closing Party

PREVIOUS PARTNERS

ABOUT

Digital Missions are a series of trade missions organised by Chinwag for fast-growing digital firms.

Founded in 2008, the trips support digital companies to expand internationally, understand foreign markets, attract investment, find partners and develop business relationships.

200+ companies, $18m+ seed investment, 100s of contracts, a merger of mission companies

What’s covered?• Marketplace: understand local market, trends, clients• Finance: finding and closing investment• Networks: clients, partners, mentors, potential staff• Logistics: legal, tax, HR, immigration, location• Business Culture: pitching, sales, building relationships

The results…• Planning for international expansion• Understand costs & logistics involved• Clear understanding of the opportunities & challenges• Network of contacts to enable a quick start

ABOUT

“A head full of knowledge and a fistful of business cards”

DRAFT AGENDA

• 4 Bespoke Mission Events• Tailored to make the most of their time in the UK

• Demo Day on Friday hosted at The Bakery London• Opportunity to market their company in the heart of Tech City

• SMWLDN Insider Pass • Which will gain access to the VIP Opening Reception and

the closing party.• Guarantee a space all the official Hub sessions.• Book a slot at the official Hub masterclasses.

SMWLDN September will be home to 175+ events, including access to this huge programme of events the mission companies will also have:

Typical events include:• “Doing Business” masterclass: tax, legal, HR, business• Marketing support meetings• Networking events• Round-table mentoring sessions• Speed pitching & demo events• Attendance at key local events/conferences• Market & business culture briefings• Introduction to local support, funding, peers

ACTIVITIES

Activities are planned jointly with mission companies, supporting, national/regional governments, mission supporters and an extensive network of local partners.

HOW TO APPLY

Applications will be processed by a panel of high-profile industry experts, analysts and mentors.

ENTRY CRITERIA:• Companies must have 2 years trading history; or compelling early-stage fast track potential• Are ready to do business in the UK or secure UK investment

REQUIREMENTS• Delegates cover their own hotel & travel costs• Delegates cover their own expenses at events• Delegates pay a contribution to mission costs TBC

For more info and to apply:http://chw.ag/apply

ALUMNI

Over 200 companies taken part since 2008

SUPPORTERS

The missions are supported by government, major corporates, professional service providers and numerous industry groups

TESTIMONIALSThe Digital Mission to New York was a super productive and insightful week. I don't think I've met so many new people in such a short space of time since Freshers' Week at University! Big thanks to Chinwag for putting together a great schedule of content, speakers and company visits.

NIKIHIL SHAHCo-Founder - Mixcloud

Digital Mission 2013 is incredibly good value, is immaculately run and gave us an a months worth of insight in a week. This is the best way to evaluate new markets I have found bar none.

RINGO MOSSProduct Design Director - Nerv

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SUPPORT

WHY SUPPORT?

• You would be supporting expanding firms• You would be making the trip affordable• Branding on microsite / PR / events• Show support for international firms• Creating business leads with international firms looking to expand within the British market• Hold a chair on the Digital Mission Advisory Board• Gain access to fast-growing firms

Contact us to get involved supporting the Digital Mission

THANKS

SAM MICHELCEO & Founder, Chinwagsam@chinwag.com

MISSION CONTROLmission@chinwag.com

Apply now - http://chw.ag/apply