digital media systems : increase the customer’s experience · 2009. 6. 18. · web-based media...

© 2009 Cisco Systems, Inc. All rights reserved.CiscoExpo 2009 1

Digital Media Systems :increase the customer’s experience

Thomas Philippart de FoySPSS for Digital Media [email protected]

mailto:[email protected]


Agenda

Digital Media System1. Digital Signage

• Trends and Benefits• Technology• Digital Signage Applications

2. Enterprise TV3. Media Experience Engine4. Video Portal

Putting it all together one last time

State of the Business

Digital Media System


Cisco Digital Media Systems — What’s Next?

Workgroup Video

Desktop Video

Business Video Integration

Interactive Signage/Enterprise TV

Digital Signage

Today: Desktop Video and Digital Signage

Near term: Enterprise TV channel streaming and business video integration with Cisco TelePresence, video surveillance, unified communications, etc.

Long term: Workgroup & video collaboration with user generated video

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A Comprehensive Suite of Digital Signage, Enterprise TV and Desktop Video Applications

CISCO Digital Media System

Comprehensive: Suite of digital signage, Enterprise TV and desktop video, managed from a single platformScalable: To thousands of users and digital displaysNetwork-Centric: For optimal, intelligent media content delivery


Cisco Digital Media System

Digital Media Manager

Media Experience EngineDigital Media Manager

Digital Media Encoders

Scientific AtlantaEncoders

Video Content Media Experience Engine 3000

Video Portal

Digital Media Players & Cisco LCD Displays

Multiple DevicesFor O

ther

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igita

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TVFo

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ktop

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Display & AccessManage & AdaptCreate

Network as the Platform


Digital Media Business Drivers

Promote, cross-sell/up-sell

Marketing videos that grab viewer attention

Compelling product and service information

Provide a human face on content

Reduce perceived wait time

Direct line of communications to employees or customers

Global corporate messaging consistency

Immediate executive communications

Live broadcast of company events

Instant communications for rapid response

Directional signage (way-finding)

Informational videos available on-demand

Breaking news relevant to employees/ Emergency communications

Cost-efficient training to remote employees

Information consistency across channels

Power of video—users retain more information

Increased ability to absorb information in searchable segments

Sales and Marketing

Corporate Communications

Information SharingTraining

http://ccc-sjc-001/sites/dms/Photography/Company%20Meeting%20-%20Nov.%2030/_DSC0316.jpg

http://ccc-sjc-001/sites/dms/Photography/digitalSignageInAction4x6.jpg

http://ccc-sjc-001/sites/dms/Photography/SJC19%20(lobby%20and%20sign%20by%20Thomas'%20office)/_MG_3084.JPG



Digital Signage


Phase 1:Standalone PC-Based

Phase 2:Networked PC-Based

Phase 3:Networked Media Player-Based

Phase 4:“Smart” Signage

Digital Signage Technology Evolution

Digital Signage Market

New OpportunitiesTechnology Evolution

Today:High Reliability and

Flexibility, Easy Deployment and Operations

Tomorrow:Video Surveillance, RFID, Cisco TelePresence, etc.

Yesterday:High Operational Costs,

Low Flexibility


Cisco Digital Media PlayersPlayback of Compelling Digital Media Content

Renders graphics, Web content, text tickers on digital displays

Supports full-screen or “zoned”video in SD or HD resolutions

Customizable on-screen templates

Remote management of display properties

IP-network addressable

Local storage, high availability, automatic failover

Small and lightweight

Remote control for interactivity

Low power consumption and high reliability

Security: Hardened device

DMP4305G

DMP4400G


Small Form Factor Appliance


Cisco Digital Media Manager for Digital SignageCentralized Digital Media Management and Publishing

Web-based media management and publishing

Granular access control for roles such as: designers, IT admins, marketing/sales, regional vs. corporate

Sales and Marketing – create playlists, scheduling and daypartContent creators/designers – manage assets, design screen layout and zonesIT admins – can configure, remotely manage, group and run reports on DMPsControl physical properties of the display via connected DMP

Integrates with Cisco ACNS for optimized WAN delivery

Same Application for Managing and Publishing

Cisco Desktop Video Content


DSM Dashboard


DSM Drag and Drop


DSM – Digital Media Designer Tool


Digital Signage Scheduling

DMPWARSAW

DMPKRAKAW

DMPGDANSK

DMPGORZOW

DMPBIELSKO


WEATHER FORECASTPartly Cloudy, 23°C/73°F

10:10:26 AMSaturday, June 12

Balance in €Saturday, June 12


Digital Signage Applications


Meeting Room Manager

Queuing Integration

Dynamic Content

Smart Signage

Call Center

IP convergence

Content Management System

Touchscreen

Emergency Signage



Conference Room Management

CMS

Content Servers


Nevotek Outlook Integration


Nevotek Outlook Integration (MRM)


17 February 2008From 11.00AM to 1.00PMMeeting name: Virtua BankHosted by: Andy Smith

17 February 2008From 1.00PM to 2.00PMMeeting name: VirtuaHosted by: Andy Smith

Current meeting Next meeting

17 February 2008From 1.00PM to 2.00PMMeeting name: VirtuaHosted by: Andy Smith

Next meeting


Digital SignageApplications


Queuing Integration

Dynamic Content

Smart Signage

Call Center

IP convergence


Touchscreen

Emergency Signage


Queuing Integration

CMS

Content Servers



A 301Counter 15B 175Counter 28G 748Counter 4G 432Counter 1







Queuing Integration

Dynamic Content

Smart Signage

Call Center

IP convergence


Touchscreen

Emergency Signage


Currency Rates

CMS

Content Servers


Currency LIVE Server


United States DollarBritish PoundCanadian DollarSouth African RandJapanese YenSwiss FrancCzech KorunaPolish ZlotyRomanian LeiRussian RoubleAlbanian LekBulgarian Lev

WE BUY AT WE SELL AT

0.04012 0.04017 0.29525 0.29588 0.27204 0.27437

0.00802 0.00835 0.51069 0.51093

0.08489 0.08509 0.00619 0.00620 0.61581 0.61589

0.29525 0.29588

0.64488 0.64492 1.25794 1.25818 0.64143 0.64167





Dynamic Content

CMS

Content Servers


Virtua Pricing Server




Stock QuoteSaturday, June 12

sans plomb 98 0.000sans plomb 95gazolesans souffre

GAZOLE

GPL

0.0000.0000.0000.000


Score Boards

CMS

Content Servers


Currency LIVE Server


WEATHER FORECPartly Cloudy, 23°C10:10:26 AMSaturday, June 12

Belgium

Poland

- : -14/06/09 20:00

Virtua Arena

Next Game

Ukraine France0:0Belgium Poland0:0

Italy Turkey0:0Greece Portugal0:0

Cyprus Czech Republic0:0Spain Ireland0:0

Bulgaria Austria0:0Slovakia Romania0:0

Norway Sweden0:0Netherlands Denmark0:0

Hungary Russia0:0Finland Switzerland0:0

England Germany0:0Lithuania Estonia0:0

Croatia Scotland0:0




Queuing Integration

Dynamic Content

Smart Signage

Call Center

IP convergence


Touchscreen

Emergency Signage


Personalized Content


SMART SIGNAGE: RFID

RFID Reader

Credit Card

RFID Content

Content Servers



Welcomes




BLAKE SALLE


SMART SIGNAGE: RFID

RFID Reader

Match Ticket

RFID Content

Content Servers



WEATHER FORECAPartly Cloudy, 23°C/10:10:26 AMSaturday, June 12

Belgium

Poland

- : -14/06/09 20:00

Virtua Arena

Next Game

SPECIAL NOW 25% OFF!At your nearest VIRTUA Arena Concession

Welcomes


SMART SIGNAGE: RFID

RFID Reader

Virtua Energy Fuel Card

RFID Content

Content Servers


Thomas Wyatt5241 5678 5678





Welcomes

THOMAS WYATT



Queuing Integration

Dynamic Content

Smart Signage

Call Center

IP convergence


Touchscreen

Emergency Signage



Converging Technologies: Exchange


Inova Broadcaster




Queuing Integration

Dynamic Content

Smart Signage

Call Center

IP convergence


Touchscreen

Emergency Signage


Manage Content Display from the IP Phone


The SolutionThe Medianet Experience

Digital Media ManagerMEDIANETS are evolutionary, building on theConverged IP networks of today with incrementalcapabilities that optimize the experience, efficiencyand expandability of rich media, especially video,says Guido Jouret, VP and CTO, ETG


Virtual Agent Kiosk

Digital Signage TelePresence


VIP/PRESS Kiosk

Digital Signage TelePresence



Meeting Room ManagerQueuing IntegrationDynamic ContentSmart SignageCall CenterIP convergenceContent Management SystemTouchscreenEmergency Signage


Experience Based Digital Signage

2008 NBAAll-Star Game Plasma Wall

2008 NBA All-Star Game Kiosks

2008 NBA All-Star GameLuxury Suite

ConnectedStadium


Outdoor Signage


5x5 Video Wall17Camozzato Defender

28Witsel Midfield

23Jovanovic Striker

9Mbokani Striker

Virtua FCEverton

vs - : -14/06/09 20:00

Virtua Arena


Experience Based Digital Signage


StadiumVision HD Improve Video Quality and Generate New Revenue

New Inventory for Dynamic Ad revenueDeliver specialized video to any grouping of displaysCustomize video screen size to match every use

Full videoVideo / Ad mixFull Ad

Enhance the fan experience with full immersion in High Definition


Targeted AdsOne advertiser, many demographics

Ads and Video are completely independent from one another

More revenue from Advertisers with:

Dynamic contentRelevant contentHigh Quality HD contentVenue Immersion

UpperLevel

MainLevel

ClubLevel



Meeting Room ManagerQueuing IntegrationDynamic ContentSmart SignageCall CenterIP convergenceContent Management SystemTouchscreenEmergency Signage


Onlinet Touchscreen

CMS

Content Servers


Onlinet Thin Client



Directional SignageQueuing IntegrationDynamic ContentSmart SignageCall CenterIP convergenceMedia ExperienceTouchscreenEmergency Signage


Emergency Signage

CMS

Content Servers


Alarm System


This is an Emergency!Please Evacuate VIRTUA BANK

Follow the Exit signs

EXIT


Enterprise TV


Components of Cisco Enterprise TV


Digital Media Player

Network as the Platform


Enterprise TV

Deliver on-demand video and broadcast TV channels over an IP networkCustomize lineups and create content librariesSearch the interactive on-screen menus and program guidesEnhance customer experience and provide product/service information on demandOffer cost effective, flexible training options when computers are not available


Media Experience Engine


Media Experience EngineAny to Any Media Processing


MXE 3000

Format: MPEG2 transportResolution: 1920 X 1080Bit Rate: 7 MbpsAspect Ratio: 16:9

Format: Windows MediaResolution: 640 X 480Bit Rate: 5 MbpsAspect Ratio: 16:9

Format: Quick TimeResolution: 480 X 320Bit Rate: 1.5 MbpsAspect Ratio: 16:9

http://www.dell.com/content/topics/segtopic.aspx/services/xpsnb/m1530_DYCWHN1?c=us&cs=19&l=en&s=dhs


Cisco Media Experience Engine 3000

Media AdaptationAny-to-any media sharing between Digital Signage, Desktop Video and Mobile Devices

Media ProcessingEnhance your video quality

Media Production/EditingCustomize your video content

Workflow AutomationAuto-detection of files for job initiation


Desktop Video


Cisco Desktop Video

Create, manage and access video over the Web

Capture and digitize digital media

Browse, search, and view training VoDs or live executive communication Webcasts over the network through the video portal—anywhere, anytime

Deliver executive and internal communications to employees and external marketing to customers

Provide cost effective training that’s accessible at any time


Desktop Video Applications

Marketing videos that grab viewer attention

Compelling product and service information

Provide a human face on content

Increased customer satisfaction

Direct line of communications to employees or customers

Global corporate messaging consistency

Immediate executive communications

Live broadcast of company events

Instant communications for rapid response

Informational videos available on-demand

Breaking news relevant to employees

Corporate Communications

Cost-efficient training to remote employees

Information consistency across channels

Power of video—users retain more information

Increased ability to absorb information in searchable segments

Sales and Marketing

Information SharingTraining



Cisco on CiscoNews at Cisco Corporate Newsroom

Over 13.8 million unique visitors—global

Downloaded by: press,analysts, partners, customers,instructors, investors, employees

500+ videos availableTopics include: businesshighlights, product demos,customer testimonials, etc.

2+ million streams per year

32,000+ downloads per yearhttp://newsroom.cisco.com

Brought to You by the Cisco Digital Media System

“Cisco has taken aggressive steps to use video internally for marketing, PR, executive communications, e-learning, and field training. Cisco Digital Media System is a pivotal foundation for us to be able to effectively deliver digital media across the enterprise.”

– Dan Scheinman, SVP and GM, Media Solutions Group

http://newsroom.cisco.com/


Cisco Digital Media Manager for Desktop VideoCentralized Digital Media Management and Publishing

Robust, Web-based content management features

Add, catalogue, and archive mediaPreview content and manage approval workflowSchedule instant and future deployments

Flexibly, remotely publish content to Cisco Video Portal endpointEasily customize Cisco Video Portal interface Live Event Module allows for slide synchronization and Q&AActive Directory and LDAP integrationCisco ACNS for optimized network delivery


Cisco Video PortalEasy Access to Digital Media

Customizable interface,program guide and searchPersonalized playlists andfeatured lineupsAdvanced player controlsView synchronized slides Submit questions during live eventsFully integrated with CiscoDMM and Video Portal reportsLogin and authentication through DMMSupports major formats: Windows Media, Flash, H.264, QuickTime

Customize the Look and Feel to Reflect the Organization Brand with the Digital Media Manager


Cisco Video Portal ReportsReal-Time Reporting to Measure Content Effectiveness

Web-based reporting system

Easily see trends, visitors,page views, streams,and downloads

Real-time reports and traffic metrics

Monitor referrals; track top referring pages

Understand visitor statistics: operating system, browser, and media plug-in


Putting it alltogether one last time


Cisco Video StrategyCustomer Benefits

Any-to-AnyAny ContentAny timeAny where

End-to-EndDevicesIntelligent NetworkSoftware

Platform, Systems and ServicesNetwork as the PlatformCollaboration, Broadcast/StreamingRobust services offerings


Multiply Digital Signage applications on a single platform

Traditional Digital SignageQueue ManagementDynamic ContentDirectional SignageEnterprise TVSmart SignageFront Window Digital Signage…

Cisco Content Editor

Virtua BankContent Media Server

Digital Media Manager 5.0

Virtua Bank website


CUT NETWORK

G3

End-to-End Digital Media System

Cisco DigitalMedia Player

Cisco Content Editor

Digital Media Manager 5.0

Cisco DigitalMedia Player Cisco Media Experience Engine

Desktop Video

Media Encoders

Touch Screen

Cisco DigitalMedia Player

Virtua Bank Website

Virtua BankContent Media Server

digital media systems : increase the customer’s experience · 2009. 6. 18. · web-based media...

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