Social and DigitalMedia Strategist

News and commentary happen at lightning speed in the social world, putting your brand constantly in the spotlight. Zignal Enterprise scans deep into social media activity and other segments of the media spectrum to instantly surface the issues and insights that impact your brand. Zignal helps you strengthen the context of social media data, interpret media situations more intelligently and improve your digital marketing performance.

Top Brands Use Zignal Labs

Solution Sheet

Solution Sheet: Social and Digital Media Strategist

Comprehensive Media IntelligenceZignal Labs helps you stay on top of massive amounts of social media data and gives you the tools to track, measure and analyze how your digital efforts are performing. You’ll capture everything so you don’t miss anything.

Monitor and filter news on any relevant subject or geo-location demographics to prioritize coverage.

Keep tabs on the most important KPIs such as Tweet behavior, influence, sentiment, hashtags and historical patterns.

Correlate data on paid and earned media and understand how to improve them.

Centralized Source of Social DataStop getting partial snapshots of social media data and start seeing the big picture. Zignal Labs shows you everything that’s happening across every social media source in one place, giving you a centralized solution to examine data and run analysis.

Read the common threads of social media data across the full spectrum of brand and consumer activity.

Provide a central source of actionable data that can be used by the whole organization.

Improve and maintain inter-department communications on critical media intelligence.

Intuitive and Easy to UseZignal Labs helps you cut through the media noise and hone in on the intelligence that your company can act on. Through an intuitive interface, getting the right information into the hands of your colleagues is fast and easy.

Highly intuitive graphical visualizations show you data, trends and revealing insights.

Smart alerts give you advanced warning when positive and negative sentiments are brewing.

Uncover relevant stories quickly and create deliverables within hours.

Pinpoint issues in realtime.

Track the influencers that matter.

Manage Influencers, Good and BadThe voice of brand advocates can help your brand shine, but social detractors can have an equally dramatic negative influence. Zignal Labs gives you a platform to monitor and manage both audiences to keep your digital channels strong.

Give positive influencers and brand advocates a foundation to help support your products and services.

Head off problems with negative influencers that slam your company with little insight or have an issue that can be easily fixed.

Segment against your influential audience such as CMOs, CEOs or even developers.

Control Your Message and BrandThere’s a lot going on in social conversations, so it’s critical to follow every aspect of the narrative and know when to contribute or respond. Zignal Labs makes you relevant in social conversations and helps you control your brand’s message to your key audiences.

Measure how your messaging and content are resonating in digital channels.

Know how and when to amplify your messages around key audiences and events.

Understand your audiences, their hot buttons and how to keep them engaged.

Share Data with the Team It’s your responsibility to keep the digital media machine humming along and the data flowing to the right internal constituents. Dynamic dashboards and reporting features let you provide data, analysis, insights and recommendations across the company.

Create executive “reading lists” that include relevant clippings, notes and recommendations.

Present visually appealing, easy-to-interpret reports that change dynamically to provide up-to-the moment data.

Build an effective workflow that automatically pushes alerts, reports, briefings and reading lists.

Solution Sheet: Social and Digital Media Strategist

Drill down on news and trends all the way down to a single tweet or snippet.

Use geo-location & geo-enrichment demographics to map trends, gain location-based insights and create granular campaigns.

Monitor exactly how your content and campaigns are performing across media outlets.

Track Sentiment Score to understand context and impact of stories on your brand.

Leverage social media data to create your own ‘focus groups.’

Correlate the relationship between social media activity & traditional or online media coverage.

How Social and Digital Media Leaders Use Zignal Labs

Zignal Labs turns media intelligence into a strategic asset for the world’s largest brands and enterprises. By analyzing the full media spectrum in realtime, Zignal’s centralized platform empowers public relations, communication and digital strategy professionals to understand trends, pinpoint issues and make informed decisions. Headquartered in San Francisco with offices throughout the country, Zignal serves customers around the world including Airbnb, IBM, Citrix, Bacardi, Speaker of the House Paul Ryan, The Sacramento Kings, Brunswick Group and Fleishman Hillard.

To learn more, visit: www.zignallabs.com.

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