social media academy certified social media strategist

© Copyright Xeequa Corp. 2008#SMACAD

Social Media Academy

Certified Social Media Strategist

Info package

2© Copyright Social Media Academy 2009-2012 Copying or distribution is prohibited

#SMACAD

Class Information

Introductory Workshop Agenda

Technical Requirements

Lesson Details & Workshop Dates

Workshop Calendar

Main elements of the certification

Social Media AcademyWelcome !


#SMACADSummer 2012

Certified Social Media Strategist

27 Self paced lessons

11 Instructor lead workshops*

Online Graduation meeting

Collaborative learning with others including project work

First Class Intro Workshop May, 16th 9 am PDT

Last workshop July 11th

Graduation Meeting July 13th

*no workshop on July 4th


#SMACADFirst Workshop Introductory

May 16 - 09:00 am PDT online session

Welcome and introduction

Meet your class mates

Attendees introduce themselves

The social eLearning platform

Blogs, groups and networks

How we work together

Lessons and workshops

Exercises, presentation, discussions

Social interactions

Relationships

Support

Achievements and graduation

Your first exercise: Presence development


#SMACAD

The Online Learning Engagement

All lessons are on-demand so you can take them at your own leisure

You will need to go through 2-4 lessons per week

Allocate 60 minutes per lesson

Allocate additional 6-8 hours per week for exercises and hands on experience

Taking the lessons require Internet access

All workshops are instructor lead online conferences with all attendees

Every Wednesday (approx. 60 – 90 min)

Session starting 09:00 AM (PDT) 18:00 h (CEST)

Attendees present their exercises, we discuss the work and have time for Q+A

Tests during some workshops, plus a final test


#SMACADTechnical Requirements

You need to have high speed internet to access the eLearning system, follow the lessons and also for attending the weekly workshops

Login information to the eLearning system access at the introductory workshop.

Please join the first online conference sessions 15 minutes prior to the start at 9 am to test and make sure your access and audio system is working

You can use a regular telephone line or use your microphone and speaker from your computer. Best is to use a headset with your computer

You can use both PC or Macintosh. The lessons also work on iPad or iPhone


#SMACADLesson 1 – 4 overview

Lesson 1

The transformation of business society

General introduction to the changing socio

economic landscape

The model of influence is changing

Changes in customer relationship behavior

Mistakes to avoid when starting in the social web

Long term reputation development

Lesson 2

Purpose of corporate social media engagements

Discovering methodical approaches to corporate

social media

Creating a holistic social media approach

Methods, models and frameworks

The NCP model helps sizing networks

Social skill development

Lesson 3

Social media business presence development

Social Media tools, places and spaces

Profile development & Social Graph

Looking under the hood of relationship building in LinkedIn, Twitter, Facebook and others

The big 12 in social network platforms

Some best practices

Lesson 4

Social Media Time Management

“Don‟t waste time with social media – instead invest time

in relationships”

Social Media Time Management

Considerations on time allocation tables

Tools for relationship management

The “Social Minutes” project

Best practices

Workshop 2 Presence development review



Lesson 5

Social Media Audits / Assessments

Assessing your social media landscape

Analyzing where your customers are and what they do

Assessing your own brand and corporate presence

Evaluate your partners from a social web point of view

Understand where you are relative to your competitors

Learn to use the Four Quadrant Assessment Model

Case studies and best practices

Lesson 6

Social Media Monitoring Tools

It‟s not about what you „can‟ measure – but

about what you „need‟ to measure

Reporting strategies - Asking the right questions

Using different tools for different jobs

Getting hands-on with monitoring tools

Reporting back into the organization

Lesson 7Cross Functional EngagementSocial media isn‟t just marketing but a business strategy

Sales engagement strategies

Product Management strategies

Support strategies

Marketing & PR strategies

Logistics strategies

HR Strategies

The new customer experience strategy

Workshop 3Business Assessment



Lesson 8

Channel Partner Strategy Development

Social media integrated business partner

engagement

Market relationship models

Social media and the supply chain

Leveraging partners for the regional social customer engagement

Partner sales empowerment

Social marketing collaboration

Lesson 9Strategy development ICreating a complete social media strategy

Strategy models and framework

Key components of your social media strategy

Creating a strategy team, resources and participants

The Strategy Hexagon – Social Media Strategy Framework

Lesson 10Strategy development IIStrategy development considerations and examples

External involvement from customers, prospects and partners

Embedding the strategy into the overall corporate objectives


Lesson 11Social Selling TechniquesLeveraging social media in Sales

Social media in the different sales structures (direct / indirect)

Understanding the shift in influence and the recommendation

chain

Aligning sales engagement with the new "educated purchase

decision“

Demand generation and prospecting with social media

Reference selling and solution selling to the social customer


Workshop 4Social Media Strategy Development



Lesson 12

Social Media Aided Support Organization

Customer experience and social media based

support

Integration and adoption in the support and services department

Co-support initiatives, knowledge syndication

Support effectiveness

Customer integrated support communities

Social media and paid support organizations


Lesson 13

Social Media In Product Management

Social media integrated product management

Extending social media based support programs into PM feedback cycles

Co-creation initiatives leveraging social media

Social media supported product launches

Aspects of a changing IP situation and impact to product strategies


Workshop 5Social Engagement Plan

Lesson 14

Social Marketing

Leveraging social media in PR and Marketing

Next generation marketing philosophy

The new influence noise ratio

Social Media monitoring

Brand reputation development

Social media campaign planning

Using a social media planning framework


Lesson 15

Technical Social Media Presence

Tools selection for the social media strategy

Building a more advanced Facebook page

Creating more sophisticated LinkedIn group strategies

Establishing a corporate Twitter presence strategy

Leveraging SlideShare across media



Lesson 16

Social Media Organization Development

Building a successful social media organization

Developing an integrate social business organization

Team responsibility and reporting lines

Social media policy management

Social media managers, community managers

Technical requirements, skill development, education

Lesson 17

Social Media Budget Planning & ROIThe financial side of social business

Social media budget allocation / relocation

Social Media as a cost reduction instrument

Social Media KPIs and ROIs

Social media budget planning

Workshop 6Social Media Organization and Budget Plan

Lesson 18Social engagement workflows“Having Connections” has always been a core element of any business success

The social minutes concept

A social engagement workflow

Making socializing a habit

Social relationships versus business relationships

Key characteristics and success pattern of social networks



Lesson 19

Human Resource and human talent development

Leveraging social media to find best matching

talents

Culture shift and workforce trends

New ways of creating an open business culture

HR challenges in a globally connected world

Case studies

Lesson 20

Recruiting And Team Building

Social media as a tool to create a better team spirit

Fusing the well developed young generation into a business

Developing a social media based recruiting strategy


Workshop 7Complete Social Media Project Presentation

Lesson 21

Indirect Channel Programs

Social media based partner marketing

Partner empowerment program development

Building better partner relationships through social media

Partner management with social media

Online collaboration with partners

Partner program development



Lesson 26

Managing Large Scale Social Media Projects

How to deal with large enterprise requirements and

seven figure projects

Corporate requirements analysis and grass roots campaigns

International social media implementation considerations

Large scale education models, social media policies and roll outs

Leveraging methods, models and frameworks in large scale projects

Planning resources, outsourcing and partnerships

Lesson 24

Social Relationship Management

SystemsSelecting and implementing social relationship

Management

The Social Relationship Management conceptSocial contact management implementationDeveloping contact Flights for various scenariosIntegration in CRM systems

Lesson 25

Social Media Project Best PracticesA social media project from start to finish

Strategy DevelopmentManagement buy inOrganization structureProgram DevelopmentExecution phaseAssessment

Workshop 8Presenting the final case study project

Access to Final exam Social Media Strategist


#SMACADLesson 22 – 23

Lesson 22

Building a successful social media consulting

Practice

Planning considerations & business strategies

Building a sound social media consulting business plan

What you can learn from the world's top business consultants

Creating your own business strategy

Customer engagement models

Workshop 9 Creating a social media consulting business

concept

Lesson 23


Practice

Service Portfolio & managing large scale social

media projects

Developing a comprehensive service portfolio

Creating a cost and accounting model for multi discipline social media engagements


Project examples



Lesson 26

Managing Large Scale Social Media Projects

How to deal with large enterprise requirements and

seven figure projects

Corporate requirements analysis and grass roots campaigns

International social media implementation considerations

Large scale education models, social media policies and roll outs

Leveraging methods, models and frameworks in large scale projects


Lesson 24

Social Relationship Management

SystemsSelecting and implementing social relationship

Management

The Social Relationship Management conceptSocial contact management implementationDeveloping contact Flights for various scenariosIntegration in CRM systems

Lesson 25

Social Media Project Best PracticesA social media project from start to finish

Strategy DevelopmentManagement buy inOrganization structureProgram DevelopmentExecution phaseAssessment


Access to Final exam Social Media Strategist


#SMACADLesson 27


Access to Final exam Social Media Strategy Consultants

Lesson 27


Practice

Planning considerations & business strategies

Building a sound social media consulting business plan

What you can learn from the world's top business consultants

Creating your own business strategy

Customer engagement models


#SMACADSocial Media Strategists

Friday July 13th

Final exam review and Graduation


#SMACADThe Key Elements Of The Certification

Cross functional business approach

Social media assessment method

Social media strategy framework

Functional social media in sales, marketing, support, HR, logistics, product development

Tools, places & networks

Detailed presence development

Strategy and execution planning

Corporate organization strategy

Reporting & analytics

Budgets, resources, ROI

The seven Social Media Methodologies

Consulting & team building

MethodsModels

Frameworks


#SMACAD

Thank You

© 2012 Social Media Academy. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from the Social Media Academy.

All materials contained herein are the property of the Social Media Academy and its faculty and may only be used, by an enrolled student for his or her own educational benefit.

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About

The Social Media Academy is considered the leading education and research institute for applied social media in business. Education programs are specifically designed for business professionals from all industries. The main emphasis is to help business managers and consultant to get a comprehensive education and hands on experience through collaborative workshops in all aspects of social business engagement including strategy development, planning, tools selection, resources allocation, organizational development as well as reporting and analytics. Attendees learn to use leading methodologies, models and frameworks such as the social media strategy framework, the four quadrant assessment methodology or the NCP model and other strategic tools to create successful social media engagements.

The Social Media Academy is based in Palo Alto, California with representation in Europe and Australia. For more information visit http://smacad.com

social media academy certified social media strategist

Technology

time social media

social media landscape

social webthe big

social web point oflesson

business strategy

overview lesson

organization workshop

pdtlast workshop