Moment Marketing – A Real Time Marketing

Moment marketing refers to marketing delivered at the right time, and creating relevant and consistent connections between offline and online media in real time.

The chocolate bar’s slogan, “Have a break… take a KitKat,” was the first bold understanding of the concept of Moment based Marketing associated with consumer moment.

The immediacy of this type of content demonstrates how audiences desire authentic experiences.

Augmented Reality – A New Mode of Engagement

Augmented reality has given marketers an

opportunity to interact with consumers in a different

way.

The sudden success of “Pokémon Go” is introducing

consumers to augmented reality, a technology that

blends the digital and physical worlds.

“Pokémon Go” shows the digital characters on a

smartphone screen, overlaid on the phone’s view of

its surroundings.

Live Chats – An Untapped Lead Generation Concept

Live Chat is a single point of contact to manage from one software all customer service and online sales activities.

Benefits of a live chat program to more effectively increase sales, improve conversion rates, and grow profits are: • Offers Immediate Solutions• Convenient for Customers• Opens the door for Upsell Opportunities• Boosts Buyers Confidence• Provides business a noticeable edge• Cuts down Expenses and Increase Sales

Data Visualization – A Self Service Tool

Data visualization tools can make it easier for business users to analyse Business Intelligence data.

IT and business respondents feel that self-service data visualization is the way of the future since it can “create a significant competitive advantage.”

Data Visualization is displaying data in more sophisticated ways such as infographics, dials and gauges, geographic maps, Sparkline, heat maps, and detailed bar, pie and fever charts.

Advertisement – The Most Relevant Aim

Businesses use advertising to accomplish varied

goals, and companies place those ads in diverse

media.

Advertising products in traditional venues includes

newspapers and general interest magazines,

businesses advertise in media to reach specific

markets.

While content publishers fight back by blocking ad-

blocking, many advertisers focus on making

relevant ads that less people want to block.

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