digital marketing strategy for myspace music
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BY: ANDIE FOWLERADV 420
Digital Marketing Strategy for Myspace Music
Intro
MySpace Music was launched in 2008 and is still struggling to develop their online presence. My campaign will help to reach global audiences and establish their musical credibility by creating and running MySpace Music commercials as ads on YouTube, the music video powerhouse.
Target Audience
Gen Y:
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Gen Y is known as tech savvy tweens, teens, and young adults. All of which use or are familiar with YouTube which has more than one billion users each month. If the Gen Y users are already there looking for music, why not redirect them to a site all about music.
Gen Y = 80 million people
KPI – Twitter
Update twitter consistently Use one general tone Timely material Update with material pertaining to the industry. For example:
50% Music posts20% Celebrity News and gossip posts20% Movies and TV posts10% Games posts
KPI – YouTube Ads
Ideas for commercial Ads on YouTube:Showing tutorials of setting up a music playerDisplaying different type of music industry
entertainment news and gossip on a MySpace Music.com interface.
Interviews and personal testimonies with current users
Big Idea
Increase traffic to the Myspace Music website
Solidifying its online presenceMarketing on other music platforms
Tools and Tactics
Although MySpace is its own social media site, in order to expand it’s Gen Y audience and attract more viewers they have to be active across other social media sites as well. Ads
Budget
Providing a salary to hire employees to monitor and maintain social networking sites
Making a commercial or adBuying ad space on YouTube
Google AdWords for Video
ESTIMATION: $10,000
Summary
Video ads on YouTube creates an average of 20% increase of traffic to your website.
Many users on YouTube are Gen Y users already looking for music, so the video ads won’t be wasted on any uninterested parties.
