digital marketing @ safran

Digital marketing SAGEM

Global Digital

Evolution

Digital Marketing

4 Steps to a

Successful Inbound

Marketing Campaign

Digital Marketing

@Safran

GLOBAL DIGITAL

EVOLUTION

GLOBAL DIGITAL EVOLUTION

2005 2015

42% 3,010 Bn

+21%

YEAR-ON-YEAR GROWTH

+525 MILLION

7,210 Bn

+1.6%

YEAR-ON-YEAR GROWTH

+115 MILLION

29% 2,078 Bn

+12%

YEAR-ON-YEAR GROWTH

+222 MILLION

51% 3,649 Bn

+5%

YEAR-ON-YEAR GROWTH

+185 MILLION

2015 KEY FIGURES

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA ACCOUNTS

UNIQUE MOBILE USERS

Source : wearesocial 2015 edition

INTERNET USE

GLOBAL AVERAGE 42%

NORTH AMERICA

88%

CENTRAL AMERICA

43%

SOUTH AMERICA

56%

WEST EUROPE

81%

EAST EUROPE

58% CENTRAL

ASIA

38% MIDDLE EAST

36%

AFRICA

26%

OCEANIA

69%

SOUTH- EAST ASIA

33%

SOUTH ASIA

19%

EAST ASIA

51%


62% YEAR-ON-YEAR GROWTH : -13%

31% YEAR-ON-YEAR GROWTH : +39%

7% YEAR-ON-YEAR GROWTH : +17%

0.1% YEAR-ON-YEAR GROWTH : +18%

SHARE OF WEB TRAFFIC BY DEVICE

LAPTOP & DESKTOPS

MOBILE PHONE OTHER DEVICES TABLETS


0.7% 2.9%

6.1%

10.9%

17.0%

28.9%

33.4%

2009 2010 2011 2012 2013 2014 2015

MOBILE’S SHARE OF WEB TRAFFIC

PLATFORMS’ SHARE OF MOBILE WEB

Apple 39%

Android 31%

Other 30%

DIGITAL

MARKETING

THE MARKETING USING DIGITAL CHANNELS

TO REACH CONSUMERS

DIGITAL MARKETING

CHANNELS

Digital marketing aims at defining

which channels are adapted to your

target according to your strategy

The right content,

at the right time,

on the right channel,

to the right person

CUSTOMER

The customer is in control

of the information

The company is in control

of the information

INBOUND MARKETING

Inbound marketing focuses on getting

discovered by the customers

4 STEPS TO A SUCCESSFUL INBOUND

MARKETING CAMPAIGN

INBOUND MARKETING

STRANGERS VISITORS LEADS CUSTOMERS PROMOTERS

ATTRACT CONVERT CLOSE DELIGHT

BE ON GOOGLE FIRST PAGE

BE ACTIVE ON SOCIAL MEDIA

CREATE CONTENT

STRANGERS

ATTRACT

VISITORS

STRANGERS

ATTRACT

VISITORS LEADS

CONVERT

VISITORS LEADS

CONVERT

CREATE PREMIUM CONTENT

PREMIUM CONTENT =

PAID CONTENT

DATABASE

VISITORS LEADS

CONVERT

CUSTOMERS

CLOSE

LEADS CUSTOMERS

CLOSE

LEAD NURTURING

LEAD SCORING

LEADS CUSTOMERS

CLOSE

PROMOTERS

DELIGHT

CUSTOMERS PROMOTERS

DELIGHT

NURTURING

CUSTOMER EVENT

CUSTOMER PORTAL

DIGITAL MARKETING @Safran

DIGITAL MARKETING @SAFRAN

2013

2014

2015

Turbomeca & Snecma “Digital Marketer” job

position creation

Safran University 1st digital marketing

training

Safran Marketing seminar dedicated to digital

2016

Sagem 1st Inbound marketing

campaign

Digital marketing SAGEM