DIGITAL MARKETING

Presentation by

Abhishek Choudhary

Roll No - 11 BE (MECH)

SSJCE

WHAT IS DIGITAL MARKETING?

Digital marketing is an term used for

the marketing of products or services

using digital technologies, mainly on

the Internet, but also including mobile

phones, display advertising, and any other digital medium.

MorePeople

WillSeeYourAd

KEY COMPONENTS OF DIGITAL MARKETING

1. Email Marketing

2. PPC (Pay Per Click) Marketing

3. Social Media Marketing

4. Blogging

5. Affiliate Marketing

DIGITAL MARKETING OBJECTIVES

• Reaching The Right Audience

• To Motivate Your Audience To Take Action

• Efficient Spending On Your Campaign

• To Increase Brand Awareness

• To Have A Competitive Edge

MARKETING STRATEGIES

• Pull Marketing

Websites and Blogs are Pull Marketing Strategies

Build Websites and Blogs and try to Pull Customers

Company tries to Pull in customers through Online Banner Ads

And Social Media Ads.

• Push Marketing

Email Campaigns

Company Offer through your social media account

Company may Push Information and Promotional Material Directly to End Users using Email or Social Media Account.

TRADITIONAL MARKETINGV/S

DIGITAL MARKETING

DIGITAL

MARKETING

• Social Media, Email, Mobile Apps, Websites

• Cheap Banner Ads on Social Media

• We can easily target our Audience

• Worldwide Marketing is Possible

• We can directly contact to Customers

• Products are Available 24x7

• Customer can easily reach Product with One-Click

• TV Ads, Print Media, Hoarding, Radio.

• Hoarding Ads are generally more Expensive

• Not much Effective when it comes to Target Audience

• Marketing ia limited to a Specific Region

• Direct Contact to Customer can be Complicated

• Customer have to wait for the store to open

• Customers have to visit the store

TRADITIONAL MARKETING

DIGITAL MARKETINGOVER

TRADITIONAL MARKETING

LIMITATIONS OF DIGITAL MARKETING

• Lack of Transparency. Cannot trust product on basis of photo

• Easier to have Outdated Information

• Many web visitors are Amateurs who cannot buy

• Due to cheap rate, competition Increases from Under dogs

• Lot of Distraction on Social Media

• Cannot reach Rural Areas. Lack of technical structures

• Fear of Credit Card Fraud

DIGITAL MARKETING FUTURE

• Strength of Internet as Marketing Medium Outweighs the Negatives

• The number of People visiting Social Media is Increasing Every Year

• Customer wants more Comfort

• Digital goods are getting cheaper

EXAMPLES OF DIGITAL MARKETING

CLOSING

There are many pros and cons of internet marketing. Its important to consider each when creating your marketing strategy.

THANK YOU