digital marketing plan
DESCRIPTION
A very simple and effective Social Media marketing plan for students pursuing Online course.TRANSCRIPT
DIGITAL MARKETING PLAN
DIGITAL MARKETING PLAN
DIGITAL MARKETING PLAN
What the customer wants
to learn?
What the course must effectively
offer?
The intersection drives Digital Marketing Strategy.
DIGITAL MARKETING PLAN
TARGET
Sell 500 Units of the Edukart Course
DURATION
One Month Digital Marketing Campaign
DIGITAL MARKETING PLAN
TARGET AUDIENCE• Recommends segmenting consumers based on usage and not demographics.
A two-fold consumer to be addressed to…
• Individual Consumer• Corporate Consumer
DIGITAL MARKETING PLAN
THE CONSUMER
All forms of communication will be targeted towards
the end-consumer.
Spoilt for choice, the consumer is aware of available
options and is split between 2 groups;
• Image conscious
• Price conscious
DIGITAL MARKETING PLAN
KEY ISSUES
• Introduce the Edukart’s New Course.• Create awareness of the course content & its benefits.• Push sales.• Become a ‘top-of-mind’ consumer consideration.
DIGITAL MARKETING PLAN
MEDIA OBJECTIVES
• To launch Edukart’s Course and announce its contents.
• To build up advertising awareness and push product sales.
• To use Social Media & Digital Media to ‘spread the word’.
DIGITAL MARKETING PLAN
MEDIA STRATEGY
• Maximize reach % in the most impactful and cost-effective
manner by using different media mixes.
• Maintain continuity throughout the month.
Social Media Approach
Awareness
DIGITAL MARKETING PLAN
DIGITAL MARKETING PLAN
• The content needs to be a perfect blend of interesting quotes, Course facts, information about course and benefits of the course.
Call to Action
• Become a fan / follower of the course on social media.
• Participate in the activities.
Content Strategy
DIGITAL MARKETING PLAN
• New & increasing set of customers.
• Connecting with the existing set of customers.
• Making the customers - course advocates.
• Course awareness and recall among target audience.
• Increase in number of fans & followers on Social Media.
• Increase in positive buzz around the coursed on the internet.
DIGITAL MARKETING PLAN