CrossFitDigital Marketing Plan

By Tara Taylor

What is CrossFit?

• http://www.youtube.com/watch?feature=player_detailpage&v=mlVrkiCoKkg

CrossFit is Everyone’s Sport

B

I

G

I

D

E

A

Target Audience

Everyone and anyone who is looking to better them-selves physically, mentally and push to be the best version of them-self

Key Performance Indicators

• 650 new affiliate gyms every 3 months • 900 newly certified trainers every 3 months • 300 new journal subscribers a month

Over A Year Campaign

Digital Tools

Pay Per Click

PPC will help drive immediate traffic to the CrossFit website, which will compliment with the growing interest in the sport due to the 2013 CrossFit Games.

The Budget

SEO PPC Social Media

Email Mobile Content

$9,600 $14,400 $14,400 $2,400 $4,800 $2,400

Digital Marketing Budget Break DownPer Month

The overall budget for this digital strategy is $771,000.

Questions?

Citations

• All CrossFit photos & video are from crossfit.com• Twitter.com• Facebook.com• Foursquare.com• Instagram.com• iWOD.com• Crossfitjournal.com