digital marketing on a budget

asean

Digital marketing on a budget.

http://www.mwi.hk

Digital marketing for tech companies.

@joshsteimleasean

Introductions.

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79% plan to spend more on digital marketing.

Source: Econsultancy Marketing Budgets 2015 Report

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What about the 21% who don’t?

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@joshsteimleasean

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@joshsteimleasean

Two problems.

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@joshsteimleasean

No money, no people.

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10 ways to boost digital marketing with almost no time, no money.

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Mobile is a thing. A big thing.

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Global smartphone shipments

Source: Statista

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@joshsteimleaseanMobile data traffic, Asia-PAC, 2014-2019

Source: Cisco

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@joshsteimleaseanFeature phone and smartphone shipments in Asia, 2008-2020

Source: Jefferies & Company

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Global PC shipments, 2009-2015

Source: Gartner

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“PC sales fell to 12% of worldwide device shipments in 2015.”

Source: Gartner

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“Half of all YouTube traffic comes from smartphones and tablets.”

Source: YouTube CEO, Susan Wojcicki

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@joshsteimleasean

Asia mobile trends: - Cheap smartphones - Cheap broadband - Growing middle class

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Common mobile marketing mistakes.

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Mistake #1: No ideas.

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Mistake #2: No plan.

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Mistake #3: Bad plan.

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Start out right.

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@joshsteimleasean

Focus on the customer.

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@joshsteimleasean

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@joshsteimleasean

Tip #1: Mobile website.

http://www.mwi.hk

Non mobile friendly site.

Problems: 1. Small text, hard to read 2. Thumb too big to click

on navigation. 3. Nav on left side (have

to reach thumb across whole screen).

Mobile friendly

Not mobile friendly

{

{Which would you choose?


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Tip #2: SEO basics.

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Tip #3: Google My Business.

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Tip #4: Blog.

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Tip #5: Infographics.

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@joshsteimleasean

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@joshsteimleasean

Tip #6: HARO.

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Keys to Success • Respond quickly • Include “HARO - [story request]” in subject line • Give them what they want, nothing extra • Give them what they want in the first sentence

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Tip #7: SlideShare.

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Tip #8: Curate content.

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Tip #9: Write as an unpaid contributor.

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@joshsteimleasean

Tip #10: YouTube.

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asean

Questions? [email protected] @joshsteimle

http://www.mwi.hk

digital marketing on a budget

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tech companies

asean digital marketing

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