digital marketing now - hot digital marketing trends 2014 vs. 2024
DESCRIPTION
FutureM 2013 session with Digital Marketing NOW Speakers: Gregg Fraley Co-Founder and Principal, KILN Tom Shapiro CEO, Digital Marketing NOW Digital marketing is experiencing a continual revolution. Marketers must stay one step ahead of the trends if they hope to achieve the amazing. This session comes to the rescue by focusing on the hottest and most meaningful digital marketing trends of 2014. In addition, we’ll offer a glimpse into what trends are on the horizon 10 years from now. Join Digital Marketing NOW to learn what it will take to be a successful marketing executive of the future.TRANSCRIPT
Hot Digital MarketingTrends 2014 vs. 2024
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SESSION PARTNER
#Futu reM @D ig i ta lMN @TomShap i ro
Paradigm Shifts
Copyright 2013 by Digital Marketing NOW. All rights reserved.
Predictive & Adaptive Marketing
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Omnichannel Marketing
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“Digital” is Going Away
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The Click is Going Away
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Copyright 2013 by Digital Marketing NOW. All rights reserved.
Growth Hacker Marketing
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Radical Transparency
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Screens
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Screens Everywhere
Source: Corning, A Day Made of Glass 2
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Platform-AgnosticConsumers
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Design
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Design as aStrategic Weapon
Invisible Design
Advertising
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AdvertisingEverywhere
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Copyright 2013 by Digital Marketing NOW. All rights reserved.
Media Fragmentation
Purpose-Driven Marketing
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Focusing on the Why
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Mobile
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Mobile as the New Hub
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The Mobile Only User
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Video
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Video Growth
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Facebook & Twitter
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Facebook & TwitterMonetization
Real-Time
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Software isEATING Marketing
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Real-Time Bidding
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Real
-Tim
e So
cial
Mash-Ups
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Copyright 2013 by Digital Marketing NOW. All rights reserved.Copyright 2013 by Digital Marketing NOW. All rights reserved.
PR, SEO & Social Mash-up
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Paid Search & Display Mash-up
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Social & Mobile Mash-up
Content
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Transmedia Storytelling
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International
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International Growth
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360° Marketing
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Sensory Exploration
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Summary of Trends
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Predictive & Adaptive Marketing
Omnichannel Marketing
“Digital” is Going Away
The Click is Going Away
Growth Hacker Marketing
Radical Transparency
Screens Everywhere
Platform-AgnosticConsumers
Design as a StrategicWeapon
Invisible Design
Advertising Everywhere
Media Fragmentation
Focusing on the Why
Mobile as the Hub
Copyright 2013 by Digital Marketing NOW. All rights reserved.
The Mobile Only User
Video Growth
Facebook & Twitter Monetization
Software is EATING Marketing
Real-Time Bidding
Real-Time Social
PR, SEO &Social Mashup
Paid Search &Display Mashup
Social &Mobile Mashup
Transmedia Storytelling
International Growth
Sensory Exploration
Capitalizing on the Trends
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Holistic Analytics
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781.866.2277@DigitalMN
@TomShapiroCopyright 2013 by Digital Marketing NOW. All rights reserved.