Digital Careers &

Postgraduate Open Evening

Agenda

• Digital Marketing Careers (Greg Fry)• Digital Marketing Context• Digital Marketing Institute• Digital Marketing Institute Courses & Syllabus• Postgraduate Diploma • Structure - Aims - Application – Support• Digital Career Salaries (Ireland)• European Digital Career Landscape• Q & A

Who We Are

The Digital Marketing Institute

defines the most widely taught

Certification Standard in Digital

Marketing for Students,

Educators & Industry.

What We Do

We are addressing the global shortage of digital skills by providing digital marketing education.

We deliver industry designed, practitioner led, accredited education programmes in the classroom, online and through licensed partners.

DIGITALMARKETING

Growing Industry

New Careers

Knowledge & Skills

Training & Certification

Growing Industry

New Careers

Knowledge & Skills

Training & Certification

Growing Industry

New Careers

Knowledge & Skills

Training & Certification

The Digital World

By 2018, Internet advertising will be

poised to overtake TV as the largest

advertising segment. (pwc.com)

In 2014, mobile ad spending will account

for one quarter of digital spend globally

(eMarketer.com)

Only 29% of marketers currently feel they are

equipped to measure their Digital efforts effectively.

(Adobe, 2013)

Digital media was the fastest growing media category in 2013, increasing 16% to

$118bn and reaching a 24% market share globally.

(magnaglobal.com)

There are 7billion people on the planet 5.1 own a cell phone, 4.2 own a toothbrush.

(Starcom MediaVest)

There are more than 350million active users

accessing facebook through their mobile.

(Facebook)

Growing Industry

New Careers

Knowledge & Skills

Training & Certification

Digital Marketing Manager

SEO Specialist

Traffic & Analytics Manager

Digital Display Coordinator

Social Media Manager

Mobile Marketing Director

Online Manager

Content Specialist

PPC Manager

What attributes make up the perfect Digital Marketing

Professional?

What background does the average digital marketing

practitioner come from?

FAQ’s

• Do I need a complete career change?

• Do I have to start at the bottom again?

• Am I too old for technology?

• Do I need to be an expert in every area of digital?

• How do I keep up to date in an industry that is constantly changing

• Am I too inexperienced? How do I get experience?

• Should I specialize or be a generalist?

New Industry

New Careers

Knowledge & Skills

Training & Certification

New Industry

New Careers

Knowledge & Skills

Training & Certification

Digital Marketing Search MarketingSocial Media Marketing

Mobile MarketingStrategy and Planning

Digital Marketing Digital Marketing

PROFESSIONALDIPLOMA

SPECIALISTDIPLOMA

POSTGRADDIPLOMA

MASTERS

Digital MarketingAssistant

Digital MarketingSpecialist

Digital MarketingManager

Digital MarketingDirector

DIGITAL MARKETING INSTITUTE

CAREER ROADMAP

Syllabus Development & Validation

ProgrammeDesign &

Accreditation

Subject MatterExpert

Validation

SyllabusAdvisory Council

Industry Validation through our

Syllabus Advisory

Council

Industry. Facebook, Google, Twitter, Microsoft,

Paypal....

Agencies. Ogilvy, McCann Blue, iProspect...

Practitioners. 150+ Subject Matter Experts

EU. European Committee of Standardization

Professional practitioners from leading digital agencies, responsible fordelivering online marketing campaigns for some of the world’s top brands.

Syllabus validated by Digital Marketing Practitioners

Quality

Assurance/Accreditation

Qualifications are accredited by the

Scottish Qualifications Authority, are

aligned to the Irish National

Framework of Qualifications and

mapped to the European Qualifications

Framework

Recognisable, transferable, international qualifications.

EU. European Committee of Standardization

The Digital Marketing Institute is a Global

Education & Professional Training Organisation

Our International Partner network consists of Education Partners in more than 40 countries making our Professional Diploma the most widely taught international certification in digital marketing. Over 10,000 graduates to date.

Our Partner Network

WE

ARE

INDUSTRY

Postgraduate Diploma in Digital Marketing

Full Time | Part Time | Online

Duration: 3 months Intensive Classroom Learning

• 4 Lectures per Week• Monday – Thursday Lectures• Morning Lectures• Friday (Tutorials with Digital Marketing Tutor)• Starts Monday 23rd February 2015

Programme Structure

Full Time – Dublin City Centre

Programme Structure

Part Time – Dublin City Centre

Duration: 1 Academic Year – (8 months)

• 2 Terms; 11 Weeks per Term• 2 Lectures per Week• 18.30 – 21.30• 2 Saturday Workshops per Term• Start Date – March 10th 2015

Programme Structure

Online

Duration: Up to 60 Weeks

• 46 online modules• 3 hours per module• Live Monthly Webinars• Academic Liaison & Assignment Support• Enrolment Window open until THIS Friday (28th

November)

Programme Content – 5 Components

• Digital Strategy & Planning

• Mobile Marketing

• Social Media Marketing

• Search Marketing

• General Component: Email – Display

– eCommerce – User Experience

Digital Strategy and Planning

Stage 1

• Introduction to Strategy & Planning

• Traditional Communications

• Digital Communications

• Digital Channels

Stage 2

• Social Customer Services

• Budgetry Considerations

• Personnel Considerations

• Risks and Reputation

• Analytics

• Strategy & Formulation Planning

Search Marketing

• Introduction to Search Marketing

• SEO - Technical Setup

• SEO - Content Marketing

• SEO - Workshop

• PPC - Setup

• PPC - Applied

• PPC - Operator

• Analytics – Setup

• Analytics – Applied

• Search – Strategy & Planning

Social Media Marketing

• Introduction to Social Media Marketing

• Content Creation

• Content Outreach

• Content Seeding

• Facebook

• Twitter

• Linkedin

• Google+

• Youtube

• Social Media – Strategy & Planning

Mobile Marketing

• Introduction to Mobile Marketing

• Mobile Messaging

• Mobile Sites

• Mobile Apps

• Mobile Advertising

• Mobile Video

• Mobile Games

• mCommerce

• Cross Channel

• Mobile Strategy & Planning

General Component

• Digital Display Advertising (2 modules)

• Email Marketing (2 modules)

• eCommerce

• User Focused Web Design

Assessment & Certification

• 2 Assignments• Digital Marketing Research Assignment• Digital Marketing Strategy & Planning

Assignment• Globally Recognised Accreditation

Admission Requirements

There are four separate entry points onto our higher level courses. To

qualify for our Postgraduate / Masters programme, we ask applicants

to meet one or more of the following entry requirements:-

- You must hold a recognised third level honours degree (minimum of

a lower second class honours)

or

- You must have over 2 years proven

professional digital marketing experience

or

- You have an extensive digital marketing portfolio to submit for review

or

- You have completed one or more Professional Diploma courses with

the Digital Marketing Institute.

Application Process

To begin your application process, we require you to:

Complete the course application form for review by our admissions board including the key details in relation to the entry criteria that you meet to join the course.

Recent Graduate Case Studies

What we do

We are addressing the global shortage of digital

skills by providing digital marketing education.

We deliver industry designed practitioner led,

accredited education programmes in the

classroom, online and through licensed partners.

Global Skills Shortage?

Visit our Digital Marketing Jobs Website

Sales & Marketing 2014 Salary Survey

Morgan McKinley

ICT Professionalism

e-Competenceas a pillar for

ICT (Information & Communication

Technology) Professionalism

CEN (European Committee for Standardization)

European ICT Workforce

2015

www.digitalmarketinginstitute.com