Inside of the Digital Marketing

What exactly it is ?

Some interesting things that you should know

Is it useful for me? – Analysis and Career Opportunities

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4 P’s of Marketing

What Digital Marketing really is ?

Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones,

digital billboards, and game consoles to engage with consumers and other business partners.

What is the difference between Digital Marketing and Traditional Marketing

?

What could Happen in

60 Seconds

Types

Website

Website Name

Design and look

Content

Search Engine Optimization

(SEO)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. The higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines

Pop Quiz

What is the 2nd Biggest Search Engine in the world ?

Jargons!

Keyword Links Ranking Organic Search / Paid Search

Keyword

Process Of SEO

Pay per click (PPC) Marketing

Pay Per Click - an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. • With search engines, advertisers typically bid on keyword phrases relevant to their target market. •PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.

•Bid price •Click rate •Impressions •Conversions •Bounce Rate

Campaign setup

• keywords and ad copies

• Links • Tracking code • Daily analysis of

campaign

Digital Display Advertising (Banner Ads)

Online Display advertising appears on web pages in many forms, including web banners, leader boards, skyscrapers, large boxes, and other sized graphical ads. Display ads use eye-catching visuals to quickly grab catch the attention of website visitors browsing the pages on which they are featured. Display ads are sold on non-search websites and can be served either by individual websites, or a publisher’s own ad servers.

Social Media Marketing

Identify ?

Social Media Marketing

Advertising on social networking sites as Face book, Twitter, LinkedIn, YouTube. • Creating pages and accounts • Program updates & news feeds • Articles • Blogs • Press releases

•It is a new buzz in the world, across individuals and corporate. •Measurable You can keep track of number of followers, fans, users and who are part of the group. •Cost effective medium •Get instant results •More accessibility •Brands and individuals can interact with their clients or customers directly.

Email marketing is directly marketing a commercial message to a group of people using email. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either cold lists or current customer database. Steps involved in Email Marketing are: •Emailer design •Emailer HTMLization •Database collection •Database filtering based on demographics •Domain verification •Emailer upload •Text Emailer •Database upload •Bulk Emailers blast

Web Analytics

Web analytics is the measurement, collection, analysis

and reporting of internet data for purposes of understanding and optimizing web usage.

•It is often done without the permission or knowledge of the user, in which case — particularly with third party cookies which can be shared between different web sites — it can be a breach of privacy. •It can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. •It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. •It provides information about the number of visitors to a website and the number of page views. •It helps gauge traffic and popularity trends which is useful for market research.

Facebook Page Analysis

Video Marketing

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