digital marketing for champlain college
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DIGITAL MARKETING{ MORE THAN JUST A WEBSITE }
DIGITAL MARKETING
DIGITAL MARKETING
Past creative director for visitseattle.org
Named one of Top 100 Tourism Influencers in America
Organizer for #BTV Social Media Day
Web & Graphic Designer, Burlington
DIGITAL MARKETING
If you build it, they will come...
Maybe, but if you don’t market it right you end up with an effort that nobody cares about or even sees.
DIGITAL MARKETING
What is your market doing online?
You aren’t just competing against your competition online, you’re competing with everything. You have to be compelling and consistent.
DIGITAL MARKETING
6 million views every month.
DIGITAL MARKETING
What is your market doing online?
DIGITAL MARKETING
DIGITAL MARKETING
DIGITAL MARKETING
DIGITAL MARKETING
1. Try to do everything at once...
DIGITAL MARKETING
...or do one thing and do it well.
DIGITAL MARKETING
2. Target the right audience.
DIGITAL MARKETING
3. Produce interesting content.
DIGITAL MARKETING
3. Produce interesting content.
DIGITAL MARKETING
4. Relevance & Partnership
DIGITAL MARKETING
Accessibility
• Email Marketing• SEO• Pay per click ads• Print goes mobile with QR
codes, URLs, and apps
DIGITAL MARKETING Lara Dickson @deepdishcreates
Thanks!
3rd Runway, Sea-Tac AirportSCVB Marketing Team circa 2008Photo: Michael Craft, Seattle