digital marketing for business - dmfb raleigh 2015 organizer plan
DESCRIPTION
Digital Marketing for Business Trade show that will be at in Raleigh May 2015. Event summary, key activities, and descriptions of the 35 volunteer committees that run the conference.TRANSCRIPT
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 1
Digital Marketing for Business – DMFB
Trade Show Overview
Volunteer Committee Descriptions
Raleigh Convention Center, May 2015
www.DMFB.Net
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 2
Digital Marketing for Business
Regional Conference
Sessions - 42- Small Business - Enterprise- Expert
Exhibitors Workshops Networking Expert Area Summits
Where Marketing Solutions are Shared
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Volunteer Benefits
Free Pass Name Listed on
Website Web Backlink Name in Printed
Guide Learn &
Experience- List on Profile
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 4
Volunteer Registration
Submit Volunteer Request
Select up to 5 Committees
Preferences Prioritized by Submission Date
Training Provided if Needed
submit request: DMFB.net/volunteer
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Goals & Progress
Attendees – 800+ Sessions & Speakers – 42 (70) Exhibitors – 21 Sponsors – 32
Workshops – 21 Speaker Dinners – 6 Networking Parties - 2 Marketing Directory – 1000
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 6
Event Layout
Registration Exhibit Areas Food Concession Session Rooms
- 305A – Small Business- 305B – Enterprise- 305C – Expert
Workshops Networking Room Office/Speaker Room
http://digitalmarketingforbusiness/layout/
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 7
DMFB Committees
Blog Casino Night Directory Event Guide Exhibitor Management Facebook Marketing Graphics Internet Advertising Linkedin Marketing Media Partners Mobile App Networking Events On Site Relations
Operations Photography Public Relations Registration SEO Social Media Speaker Management Speaker Dinners Surveys and Evaluations SWAG Bag Training Video Volunteer Management Website Workshops
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 8
Blog Committee
Information about DMFB Event
Need: Comm Agents
Key Tasks:- Sample Messages- Post Messages- Category Directory
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 9
Casino Night Committee
Networking Party with Casino Theme
Needs: Event Planners, Organizers
Key Tasks:- Hire Event Company- Setup Rules- Decorators- Gather Prizes
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 10
Conference Committee
Select and Get Content from Speakers
Need: Relationship Agents
Key Tasks:- Speaker Profile Data- Presentation Content- Speaker Communication
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 11
Directory Committee
List of Marketing Companies in Triangle
Need: Researchers & Comm Agents
Key Tasks:- Company List- Submission Requests- Verification
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 12
Email Marketing Committee
Messages to Attendees and Other Lists
Need: Campaign Mgrs, Copywriters
Key Tasks:- List Building- Message Creation- Run Campaigns
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 13
Event Guide Committee
Printed & Electronic Guide
Need: Project Managers
Key Tasks:- Gather Content- Rewrite & Package- Layout- Produce
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 14
Exhibitor Management Committee
Gather Content & Coordinate Exhibitors
Need: Relationship Agents
Key Tasks:- Exhibitor Profile Data- Exhibitor Communication
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 15
Facebook Marketing Committee
Facebook Posts, Page Content, and Paid FB Ads
Need: Campaign Mgrs + Agents
Key Tasks:- Facebook Posts- Facebook Page- Facebook Ads
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 16
Graphics Committee
Signage and Digital Media
Need: Graphic Artists
Key Tasks:- Signage List- Graphics- Production
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 17
Internet Advertising
Paid Advertising Need Researchers,
Copywriters and Managers
Key Tasks- Competitive Research- Ad Creation- Campaign Management
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 18
Linkedin Marketing Committee
Linkedin Group Posts, Page Content, and Paid Linkedin Ads
Need: Campaign Mgrs + Agents
Key Tasks:- Group Posts- Company Page- Linknedin Ads
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 19
Logo Merchandise Committee
Merchandise with DMFB Brand
Need: Product Manager, Graphics, Contest Manager
Key Tasks:- Branded Gift Item- T-Shirt Contest- Logo Store
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 20
Media Partners Committee
Get Media Channels to Co-Promote
Need: Marketing Agents
Key Tasks:- Identify Media Channels- Contact & Negotiate- Manage
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 21
Mobile App Committee
Downloadable Mobile Apps for DMFB Attendees
Need: Researchers, App Deveopers
Key Tasks:- Research Features- Select Platforms- Sponsorship Options- Manage & Update
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 22
Networking Events Committee
Group Activities Needs: Marketing
Agents Key Tasks:
- Functions List- Location List- Agreements- Communication
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 23
Operations Committee
Equipment and Facilities Management
Need: Organizers and Staff
Key Tasks:- AV- Catering- Furniture- Utilities- Staff Mgmt
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 24
On Site Relations Committee
Monitor, Respond, & Encourage Onsite Social Content
Need: Social Media Agents
Key Tasks:- Monitor Plan- Agent List- Onsite Display- Activity Schedule
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 25
Photography Committee
Promotional Photos
Social Photo Sharing
Key Tasks:- Photo Events- Photo Sharing
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 26
Promotional Partners Committee
Registration Partners
Need: Communication Agents
Key Tasks:- Prospect List- Partner Messages- Discount Mgmt
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 27
Public Relations
Publish Media and Respond to Press
Needs: Press Agent and Copywriters
Key Tasks:- Press Releases- Inquiry List
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 28
Registration Committee
Process Passes and Issue Badges
Need: Process Creators and Staff Volunteers
Key Tasks- Badges- Registration Procedures- Staff Desks
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 29
SEO Committee
Optimizes DMFB Websites and Links for Search
Need: SEO Consultants, Link Agents
Key Tasks:- SEO Research- SEO Profile- Link Building
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 30
Marketing Committee
Post and Respond to Shared Media
Need: Social Media Agents
Key Tasks- Event Supplies- Directory- Marketing Tips
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 31
Sponsorships Committee
Get Companies to Contribute Support
Need: Marketing & Sales Agents
Key Tasks:- Identify Options- Create Packages- Promote & Manage
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Surveying Committee
Gather Feedback Before & After
Need: Survey Agents
Key Tasks:- Survey Categories- Survey Process
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 33
SWAG Bag Committee
Gift Bag for Each Attendee
Need: Promotion Agents and Insertion Staff
Key Tasks:- SWAG Bag Options- Get Inserts- Assemble
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 34
Training Committee
1-2 Hour Instructor Led Courses (5+)
Needs: Course Developers, Instructors
Key Tasks:- Needs Analysis- Course Creation- Instruction- Session Recording
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 35
Video Committee
Produce Interviews and Event Videos
Need Producers & Videographers
Key Tasks- Setup Interview Process- Setup Video Interviews- On Site Video
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 36
Volunteer Management
Receive, Approve, and Coordinate Volunteers
Need Admin and Coordinators
Key Tasks:- Setup Evaluation System- Process Requests- Volunteer Communication
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 37
Website Committee
Setup and Update Website
Need: Website Developers & Admin
Key Tasks- Competitive Analysis- Use Cases- Website Projects- Website Testing- Measurement- Optimization
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 38
Workshop Committee
Interactive Demonstrations
Need: Communication, Managers
Key Tasks:- Workshop List- Review Submissions- Manage Sessions
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 39
Key Documents
Name Permission Doc
Event Details Committee
Folders Committee Plan Committee Task
List Committee
Member List
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Whitepapers
Solution Media Unique
Description Free Listing on
DMFB Website Lead Generation DiscoverNet.com
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Internet Marketing for Business
1 Day Summit – May 6th
Entry Level Marketing
Separate Event QIC Learning
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MPEG www.Althos.comDMFB – www.DigitalMarketingforBusiness.com © DMFB, 2014 page 42
DMFB Volunteer To-Do List
Introduction Video- Quiz
Volunteer Permissions
Join at Least 1 Committee
Agree to Do at Least 1 Task