digital marketing for business - dmfb committee management process and resources
DESCRIPTION
This presentation describes how Digital Marketing for Business - DMFB Conference Committees are Managed. DMFB trade shows are run by volunteers (about 60 to 100 volunteers for each conference). You will learn how committees are coordinated using summary plans, task lists, volunteer lists, and how content is gathered and coordinated using web page lists, social media lists, email lists. The DMFB also uses scenarios to help identify key tasks, activities, resources, and services that are needed to create a successful conference.TRANSCRIPT
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Digital Marketing for Business – DMFB
Committee Management
www.DMFB.Net
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Committee Organization
Planning Tasks Team Resources Coordination
DMFB Meeting Location
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Draft Plans & Lists Provided
Committee Plan – Overall Scope and Activities Task List – Key Activities Resource List – Documents, Items, and Services Volunteer List – Helpers and their Skills Web Page List – Committee Web Page Content Social Media List – Committee Media Messages Email List – Email Messages to DMFB Lists Scenarios – Sample Processes
Start with Plans and Lists from Previous Events
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Committee Plan
Summary Objectives Activities Resources People Web Pages Email Messages Social Media Related
Committees
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Committee Task List
Activities Priority Assignment Status Notes
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Volunteer List
Volunteer Job Roles
Skills Needed How Much Time Volunteer
Benefits
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Resource Lists
Documents Media Services Items
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Question List
Continual Updating
Purpose Implementation Exceptions Clarification
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Scenarios
End-to-End Experience
Key Steps Communication Documents People Services Scenario Types:
- Attendee- Exhibitor- Sponsor- Volunteer
Event People/Services/Content
Robert reads a message - local business group - describes the DMFB show - discount registration offer
Business Meetup Group Manager send message to group<offer text>
Robert clicks on the link - goes to registration page
Registration serviceLink to registration page
Brief DMFB show description - Link to the official DMFB website.
<short description of DMFB conference>
Robert clicks on DMFB website link-reviews content
<link to DMFB web landing page>
Robert - back to registration page and purchases ticket.
Registration system sends msg to volunteer committee - new order
Confirmation email - additional benefits for the DMFB show.
Confirmation email sent to Robert<confirmation text>
Robert's email address is manually transferred to email attendee list.
Volunteer committee member Email system updateWelcome email campaign started for Robert
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Web Pages
Web Page Title Purpose Content Metadata Status
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Email List
Message Title Purpose Subject Line Content List Schedule Status
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Social Media List
Message Title Purpose Subject
Line/Heading Content Media Channels Schedule Status
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Key DMFB Resources
Volunteer List DMFB Slides Event Details Document List Committee
Folders
DMFB Document Index