digital marketing: a horizonwatching 2014 trend report

copy 2014 IBM Corporation

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any

particular technology or solution

Contact Bill Chamberlin Principal Emerging Trends Research Analyst HorizonWatching Community Leader

February 6 2014

Digital MarketingA 2014 HorizonWatching Trend Report ndash Client Deck


IBM Market Development amp Insights

Note This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution

This Trend Report published by and for the internal IBM HorizonWatchingCommunity Membership is being made available to IBM Clients

Purpose This HorizonWatching Trend Report provides an overview on the

Digital Marketing trend for IBM Clients

Content Summary information about the trend is provided along with many

links to additional resources

How To Use This Report This report is best readstudied and used as a

learning document There are many links provided in the report that will take you

to other websites and resources where you can continue your learning You

may want to view the slides in slideshow mode so you can easily follow the links

2 Digital Marketing A 2014 HorizonWatching Trend Report (Client Ready)06 Feb 2014




Table of Contents


1 One Page Summary of the Digital Marketing Trend

2 Digital Marketing Trends to Watch in 2014

3 What Others Are Saying About Digital Marketing for 2014

4 Websites Reports and Additional Resources

5 Appendix




Table of Contents






5 Appendix




Digital Marketing ndash Trend Overview


Drivers bull New digital technologies platforms and capabilitiesbull Consumerization = increased customer expectation demandsbull Indivduals want to be treated as individuals not markets

InhibitorsChallengesbull Big databull Metrics analytics and ROI of the digital marketing programsbull Allocation of budget to digital and finding the right marketing mixbull Unifying and integrating within digital and also with traditionalbull Innovation in digital happens at lightening speedbull Lack of qualified digital marketing technology professionals

Implicationsbull To stay out in front you must test and learn quicklybull Marketing and IT departments must be good partnersbull New Digital Marketing Career Paths and Educationrequiredbull Digital done right can increase loyalty and convert customers into brand advocates

Marketing is being transformed by digital technologies The digital revolution has forever

changed the balance of power between the customer and the organization putting customers

in charge of the relationship

ldquoThe digital revolution

has forever changed the

balance of power

between the individual

and the institutionrdquo - IBM

(link)

Forbes Taking Content Marketing To

The Next Level 2014 Predictions




Table of Contents






5 Appendix




Digital Marketing Trends to Watch in 2014

1 Digital Experience Optimizing the cross-channel

customer digital experiences

2 Predictive Analytics Data from Social Customer

Mobile Web Iot etc is analyzed to help improve

digital experiences and predict customer behavior

3 Influencer Marketing Identifying and cultivating

influencers into advocates

4 Advocacy Marketing Managing positive

relationships with those who are already advocates for

your brand

5 Employees as Advocates Employees can help

market the brand via social media Training required

though

6 Thought Leadership Content Expect more

thought leadership content that focuses on educating

customers rather than selling to them Blogging

continues to make a comeback

7 Content Marketing All content must be compatible

across all screens and distributed across all social

mobile digital platforms


ldquoIDC predicts that by 2020 marketing

organizations will be radically

reshaped into three organizational

systems - content channels and

consumption (data) The core fabric of

marketing execution will be ripped up

and rewoven by data and marketing

technologyrdquo - IDC (link)

IDC 2014 Predictions for Chief Marketing Officers

Source HorizonWatching IBM Market Insights




Digital Marketing Trends to Watch in 2014 (cont)

8 Mobile Marketing Marketers need to be

discoverable mobile optimized and investing in

driving mobile traffic

9 Location-based Marketing Potential is there to

deliver a highly personalized experience based on

location In 2014 marketers will tap more into this

emerging technology

10 SEO Marketing Keyword relevancy is being

replaced with topical relevancy and authority Brands

that use semantic search will show up highest in

search results

11 1-1 Personalization Customers want to be

treated as an individual based on their past

experiences with the company the device they are

using what location they are currently at and what

information they are seeking at the moment

12 Digital Skill Shortages Marketing

professionals continue to need training to fully

leverage all the trends happening


Forbes 2014 Digital Trends and Predictions





Table of Contents






5 Appendix




Digital Marketing budgets are expected to rise in 2014 continuing a trend wersquove seen the past few years


AdWeek B2B Marketing Budgets

Set to Rise 6 in 2014 ForresterldquoDigital marketing budgets will rise by 10 in 2014

following a double-digit percentage increase the prior

yearrdquo - Gartner (link)

ldquoEnterprises overwhelmingly plan to continue investing in

DX (Digital Experience) technologies with a clear

emphasis on multichannel delivery and analyticsrdquo -Forrester (link)

ldquoDigital marketing techniques and underlying technologies are having a profound impact in

marketing investment priorities budgets organizational structure skills and processesrdquo - Gartner (link)

ldquoSixty-one percent of surveyed marketing execs expect

the ratio of technology spend to marketing program

spend to increaserdquo - Business Marketing Association (link)

ldquoHampering growth in digital marketing budgets is that old foe inability to prove ROI Roughly one-quarter

of respondents named that the top barrier to budget increases outpacing other concerns such as lack of

overall company revenue growth (18) lack of buy-in from management (15) and lack of clear

strategy (15)rdquo ndash Marketing Charts (link)




Gartner says the shift to digital will transform marketing and sales processes over the next five years


ldquoIn the next five years traditional

marketing and selling will shift to digital

channels to capitalize on the power to

the people phenomenon that is

displacing brand-centric strategies in

favor of buyer-driven everythingrdquo ndashGartner (link)

Gartner Digital Marketing Predicts 2014 (Slide Deck)

Gartner Digital Marketing Predicts 2014




IDCrsquos message is a little stronger It is predicting a radical transformation of the Marketing function by 2020


1 The CMO role becomes open for definition as todays CMO job description becomes considerably more complex and

critical

2 Innovative CMO and CIO pairs will throw out the rule book when it comes to ITs support of Marketing

3 By 2020 the Marketing function in leading companies will be radically reshaped into three organizational systems -

content channels and consumption (data)

4 The best marketers will understand that Content Marketing does not equal Thought Leadershipldquo

5 Multi-channel coverage becomes an opportunity and a challenge area as CMOs integrate media silos

6 80 of customer data will be wasted due to immature enterprise data value chainsldquo

7 By the end of 2014 60 of CMOs will have formal recruiting process for people with data skills

8 Only 20 of marketers will receive formal training on analytics and customer data management

9 Fragmented marketing IT point products and low adoption rate will inhibit companies ability to win customers

10Digital marketing investment will exceed 50 of total program budget by 2016rdquo

IDC Webinar IDC Chief Marketing

Officer (CMO) 2014 Predictions

IDC Press Release Top Ten Predictions for Chief Marketing Officers

ldquoBy 2020 the Marketing function in leading

companies will be radically reshaped into three

organizational systems - content channels and

consumption (data)rdquo - IDC (link)




IBMrsquos State of Marketing 2013 Survey Only 1 in 5 companies are truly leveraging technology to drive better customer experiences


ldquoThe IBM State of Marketing 2013 survey showed

that when it comes to creating superior customer

experiences many companies have at least some of

the elements in place Yet only one in five has

managed to leverage its technology investments and

marketing capabilities to effectively drive better

cross-channel customer experiencesrdquo ndash IBM (link)

ldquoA number of leading companies however are using

marketing technology and information resources to

take charge of the customer experience from end to

end ldquoowningrdquo it to improve business outcomes and

achieve better financial performancerdquo- IBM (link)

How Marketing is Taking

Charge - IBM




The transformation of marketing is challenging as it requires new strategies new skills and strong leadership


CMOCom The Future Of Marketing

Data Customer Technology

ldquoDigital will require you to retool marketing processes from market and product design through

commercerdquo - Gartner (link)

ldquoIDC predicts that by 2020 marketing organizations will

be radically reshaped The core fabric of marketing

execution will be ripped up and rewoven by data and

marketing technologyrdquo - IDC (link)

ldquoDigital marketing technology data analytics social customer experience management and

revenue responsibilities have catapulted CMOs into a dramatically different rolerdquo - Gartner (link)

ldquoFar too many digital marketing activities are one-off or

stand-alone initiatives that are not part of a

comprehensive strategy and are not measured against

business goalsrdquo - Gartner (link)

ldquoAs social and other digital technologies shift

responsibilities in the C-suite businesses are creating a

new position the chief digital officer or CDO to focus

their digital strategyrdquo - MIT Sloan Management Review (link)




Many firms donrsquot currently have the digital skills and capabilities that are required to make a successful transformation


Online Marketing Institute - State of

Digital Marketing Talent

ldquoDigital marketers must use technology to drive marketing processes then analyze the results and

readjust their focus They need new skills tools and processes to create this virtuous cyclerdquo - Gartner (link)

ldquoSuccessfully leveraging digital technology requires deep understanding of the nuances of digital

marketing eCommerce customer experience design and technologyrdquo - Forrester (link)

ldquoGartner surveys find that for many organizations

digital marketing execution often suffers from

operational immaturity Execution suffers when

people process and technology arent in

alignmentrdquo ndash Gartner (link)

ldquoThe gap between skills needed and talent

available is becoming a massive chasm within the

industry affecting job seekers and employers alikerdquo

ndash Online Marketing Institute (State of Digital Marketing Talent)




Also the marketing technology landscape is crowded and complex making the transformation all that more difficult


Infographic Marketing Technology Landscape by chiefmarteccom




At the heart of the transformation must be a focus on improving the overall Customer Experience


10 Challenges to Delivering a Unified

Customer Experience - CriticalEye

ldquoSuccessful companies will use technology to

better engage customers as well as improve

traditional marketing processesrdquo - Gartner (link)

ldquoFirms that are winning the customer experience

race are aiming to provide their customers with

consistent personalized and contextually

relevant interactions across all touchpointsrdquo -Forrester (link)

ldquoSuccessful companies are exploring how new

technologies can reach and engage customers

at every stage of the customer lifecycle

Marketing service sales web email and more

must now work together to drive desired

experiences optimize click paths cultivate

meaningful relationships and drive business

outcomesrdquo - Altimeter Group (link)

Engage customers by delivering

personalized digital experiences - IBM

Whitepaper available at InformationWeek




The growth in mobile devices provides marketers with a whole new way to reach potential buyers hellipwhere ever they may be


TapSense Guide to Mobile

Marketing 2014

ldquoMobile computing will revolutionize marketing by exploiting

rich information about where customers are and what they

are doingrdquo - Gartner (link)

ldquoThe proliferation of new form factors and touchpoints has

companies struggling to create digital experiences that meet

rising customer expectationsrdquo - Forrester (link)

ldquoBusinesses need an array of software technology to support digital customer experiences but they

struggle to understand and leverage the tools necessary to create and manage unified multichannel

digital customer experiences across multiple touchpointsrdquo - Forrester (link)

Mobile Marketing Association

UK Advisory Board 2014 Mobile

Predictions

ldquoNot only are mobile devices popular and packed with an

ever-growing array of applications their built-in GPS

technology makes them ideal for location-aware promotions

and location-based targetingrdquo - IBM (link)

ldquoMobile technology leaders are 2x more likely to experience

revenue growthrdquo ndash IBM (link)




Future marketing organizations must learn how to leverage big data and analytics to drive all marketing programs


Marketing Science From descriptive to

prescriptive ndash IBM Center for Applied Insights

ldquoAs websites media and digital advertising become

personalized digital marketers are under pressure to apply

more science to the art of marketingrdquo - Gartner (link)

ldquoGartners 2013 Data-Driven Marketing survey reveals that marketers allocate 21 of their budgets

to marketing analytics Almost half of the data (42) comes from external sources with social

networks topping the listrdquo - Gartner (link)

ldquoProgressive marketers are turning to science Theyrsquore

using systematic observation testing and measurement to

study broad behavioral patterns drill down from the

aggregate to the individual and produce new insights that

can improve business outcomesrdquo - IBM (link)

IBM Big Data amp Analytics for Marketing

ldquoBig Data is the biggest game-changing opportunity for

marketing and sales since the Internet went mainstream

almost 20 years ago particularly because of the

unprecedented array of insights into customer needs and

behaviors it makes possiblerdquo - McKinsey (link)




Content Marketing is becoming more important to marketers as a way to develop and strengthen relationships with customers


Content Marketing Institute 50 Content

Marketing Predictions for 2014

ldquoFor 2014 the B2B marketing portfolio should

include focusing content creation on thought

leadership versus product collateral

B2B CMOs will need to direct content marketing

efforts on delivering new commercial insights

inspiring customer stories or forward-looking

viewpoints to provoke buyer engagementrdquo ndashForrester (link)

ldquoOur research indicates that as

aggressive as companies intend to

be in 2014 to increase their content

marketing footprint many will fail

due to a lack of content leadership

and the process and technology

needed to support an effective

content supply chainrdquo ndash Curata (link)

ldquoContent marketing is really about providing

valuable information or content to current and

potential customers for the purpose of building

trust branding awareness and positive

sentiment A successful content marketing

campaign establishes you as an expert in your

field and that sets the groundwork for a long-

term business relationshiprdquo ndash Forbes (link)




Social Marketing will continue to evolve in 2014 with an emphasis on community management and engagement


ldquoOver the next 12 months the most sought-after

business initiative companies will look to social software

to provide will be online communities with 35 of

respondents looking to this capabilityrdquo ndash IDC (link)

ldquoFor marketers a good portion of social mediarsquos value lies in its ability to aggregate communities of interest

identify specific demographics and thus enable marketers to precisely segment and engage their audiencerdquo ndash IBM (link)

Forrester Top Three Challenges

with Social Marketing

ldquo CMOs have been investing in staff content and

technology to market through social networks for the

past five years 2014 is the year they reassess these

investments as audiences fragment across niche social

networks and communitiesrdquo ndash Forrester (link)

ldquoAt this more advanced stage of maturity marketers need to understand exactly how and when their

customers are using social and target them differently in each stage of the customer life cyclerdquo ndash Forrester

(link)




In 2014 more emphasis will be placed on influencer and advocacy marketing including identification and engagement programs


ldquoBrands need to seek out influencers that can drive

and create very small yet loyal communities to

advocate for their brandrdquo ndash Huffington Post (link)

WOMMArsquos 2013 Influencer Guidebook

Huffington Post 2014 The Year of the

Brand Influencer

ldquoI strongly believe that Advocacy Marketing should

be at the top of the priority list in terms of marketing

investmentrdquo ndash Hank Barnes Research Directore Gartner

(link)

ldquoItrsquos estimated that less than 5 of satisfied

customers advocate publicly for the brand on social

channels This ldquosocial advocacy gaprdquo represents a

huge opportunity to improve marketingrsquos efficiency

and effectivenessrdquo ndash SocialOgilvy (link)




Gartnerrsquos ldquoDigital Marketing Transit Maprdquo shows relationships among business functions application services and solution providers


Gartner Interactive Digital Marketing Transit Map




Table of Contents






5 Appendix




Digital Marketing ndash Selected Analyst Websites and Resources


bull Aberdeen Marketing

bull BoozampCo Marketing Booz Digital

bull eConsultancy Website

bull Forrester Marketing Digital Marketing

CMO Customer Experience Customer

Insights Marketing Leadership The

Social Marketing Playbook

bull Gartner Digital Marketing Marketing

Blog Posts Digital Marketing Blog Posts

bull IDC Marketing and 2014 CMO

Predictions Webinar

ldquoDemand for digital media marketing

services has set the vast and varied

ecosystem of service providers on a

collision courserdquo - IDC (link)

ldquoResults from the IDC CMO ROI Matrix clearly show that successful companies have high

performing marketing organizationsrdquo - IDC (link)

Econsultancy Digital marketing and

ecommerce trends for 2014 by

Econsultancy CEO Ashley Friedlein




Digital Marketing ndash Selected Media Websites and Resources


bull AdAge Digital Marketing

bull AdWeek Digital marketing

bull Content Marketing Institute Website

bull ComputerWorld Digital Marketing

bull Digital Analytics Association

bull Digital marketign Association

bull Digital Marketing Magazine

bull Direct Marketing News

bull Edelman Digital Website

bull Forbes Marketing CMO Network

bull Harvard Business Review Digital Marketing blogs tagged Marketing

bull Hub Magazine CMO

bull MIT Sloan Management Review Digital Marketing and Marketing

bull The Guardian Digital marketing and 50 media trends and predictions for 2014 - interactive

bull ZDNet Digital marketing

The Guardian - 50 media trends and predictions for 2014

AdWeek ndash Digital Marketing




Digital Marketing ndash Selected IT VendorConsultant Websites and

Resources


bull Accenture Digital Marketing CMO Accenture

Interactive

bull Altimeter Search for Digital Marketing

bull Deloitte Digital Marketing CMO

bull IBM Smarter Marketing and Enterprise Marketing

Management and Digital Marketing CMO and Digital

Marketing Optimization and IBM Interactive and CMOs and

CIOs

bull McKinsey Digital Marketing Digital Marketing Capability

Center

bull Microsoft Digital Marketing CMO

bull Oracle Digital Marketing CMO

bull Razorfish Website

bull SAP Digital Marketing CMO

bull SapientNitro Website

bull SAS Digital Marketing CMO

bull Tata Consultancy Services Digital Transformation

Solutions

bull Wipro Digital Marketing

IBM ndash Digital Marketing Network

Panel Video Creating Value Building

Trust with Content Marketing




Digital Marketing ndash Selected Social Media Sites and Searches


bull Google Blog Search Digital Marketing CMO

bull Technorati Blog Tag Search Marketing CMO

ldquoDigital marketingrdquo

bull LinkedIn Group Search ldquoDigital marketingrdquo CMO

bull Google+ Communities Search Digital Marketing

CMO

bull Pinterest Search ldquoDigital marketingrdquo Marketing

CMO ldquoSocial media marketingrdquo

bull Twitter Search digitalmarketing Marketing

CMO

bull Tumblr Search Digital Marketing CMO

bull YouTube Digital Marketing and Digital Marketing

Channels

bull YouTube CMO and CMO Channels

bull Wikipedia Digital Marketing and Chief Marketing

Officer and Internet Marketing and Marketing

Analytics

Pinterest Search for Digital

Marketing




Digital Marketing ndash Selected ibmcom Resources and Links


bull Press Release bull IBM Launches Digital Marketing Network in the Cloud to Help

Companies Improve Marketing Performance in Real-Time

bull IBM Interactive Named a Leader in Gartner Evaluation of Global

Digital Marketing Agencies

bull IBM Unveils New Services to Accelerate Customer Engagement

Efforts for CMOs CIOs

bull Smarter Planet Smarter Marketing

bull Software Enterprise Marketing Management

Digital Marketing Optimization

bull IBMrsquos Digital Agency IBM Interactive

bull CMO CIO Leadership Exchange THINK

Marketing

bull IBM Customer Experience Lab

bull Global Business Servicesbull Marketing Sales and Service

bull CMOs and CIOs

bull CMO Study

bull CMO Leadership and Innovation

bull Ibmcom Searches Digital Marketing CMO

Smarter Marketing

Enterprise Marketing Management

IBM Interactive




Digital Marketing ndash Selected IBM Social Media Venues


Linkedin Groups Smarter Commerce 12 CMO Study on

LinkedIn IBM EMM Connected

Twitterbull IBMInteractive

bull IBMSmrtCommerce

bull IBMEMM

bull IBMSocialBiz

bull IBMSmarterComms

bull IBMDesign

Twitter Hashtags smartercommerce ibmemm

Blog Digital marketing Optimization and IBM Interactive

Experience

Facebook Smarter Commerce IBM Interactive

Pinterest Smarter Commerce

YouTube Smarter Commerce Enterprise Marketing

Management

IBM Actionable Digital Analytics ndash via

IBMEMMChannel

IBM Marketing Execs on Twitterbull Jon Iwata SVP Marketing amp Comm coastw

bull Ben Edwards VP Digital Marketing BenEdw

bull John Kennedy VP Marketing IBM GBS johnlkennedy

bull Shaun Jones VP Marketing Business Partners IBMPartnerPlan




Digital Marketing ndash Selected Reports and Other Resources


bull The State of Marketing 2013 IBM

bull Global mobile statistics 2013 by MobiThinking

bull Content Marketing Playbook by Content Marketing Institute

bull Recognize the Importance of Digital Marketing Gartner

bull Agenda Overview for Digital Marketing Essentials Gartner

bull Magic Quadrant for Global Digital Marketing Agencies Gartner

bull Webinar 2014 Predictions for Chief Marketing Officers by IDC

bull The State of Digital Marketing for SMBs by Vocus and Inc

bull Digital Distress What Keeps Marketers up at Night by Adobe

bull Big Data Analytics and the Future of Marketing amp Sales - McKinsey

bull IBM Social Analytics The Science behind Social Media Marketing by IBM

bull Use Digital Marketing to Differentiate Yourself From Competitors Gartner

bull Key Findings From US Digital Marketing Spending Survey 2013 Gartner

bull IDC Releases 2014 Predictions for Chief Marketing Officers by IDC

bull The Emergence of Chief Digital Officers MIT Sloan Management Review

bull Digital Marketing Landscape The Power of Digital Experiences in 2014 by Demand Metric Research

bull Create Your Own Buzz The Promise and Practice of Digital Marketing by Booz amp Co

bull Marketing Science From descriptive to prescriptive ndash IBM Center for Applied Insights

bull US Digital Marketing Budgets Average 25 Percent of Company Revenue by Gartner

bull Webinar Video Current State of Data Driven Marketing An Inside View Webinar by Teradata

IBM The State of Marketing 2013

IBMrsquos Global Survey of Marketers




Table of Contents






5 Appendix




Appendix About The IBM HorizonWatch Community

HorizonWatch is an IBM internal community in place since January 2001

Our focus is on learning about and sharing our knowledge on emerging

trends business issues and technologies so we can

ndash Develop better strategies for the future

ndash Help our customers develop better strategies for the future

For more on the internal IBM HorizonWatch Community send an email to Bill

Chamberlin IBM HorizonWatch Community Leader at whchambusibmcom





This Trend Report published by and for the internal IBM HorizonWatchingCommunity Membership is being made available to IBM Clients

Purpose This HorizonWatching Trend Report provides an overview on the

Digital Marketing trend for IBM Clients

Content Summary information about the trend is provided along with many

links to additional resources

How To Use This Report This report is best readstudied and used as a

learning document There are many links provided in the report that will take you

to other websites and resources where you can continue your learning You

may want to view the slides in slideshow mode so you can easily follow the links





Table of Contents






5 Appendix




Table of Contents






5 Appendix














balance of power



(link)






Table of Contents






5 Appendix














your brand



though





























emerging technology




search results















Table of Contents






5 Appendix









































critical




































Charge - IBM

















































































Marketing 2014












Predictions

















































































(link)











Brand Influencer




(link)















Table of Contents






5 Appendix
















Predictions Webinar




































Resources



Interactive






CIOs


Center








Solutions















CMO




CMO



Channels




Analytics


Marketing

















Marketing



bull CMOs and CIOs

bull CMO Study



Smarter Marketing


IBM Interactive










bull IBMEMM

bull IBMSocialBiz


bull IBMDesign



Experience




Management


IBMEMMChannel



































Table of Contents






5 Appendix
















Table of Contents






5 Appendix




Table of Contents






5 Appendix














balance of power



(link)






Table of Contents






5 Appendix














your brand



though





























emerging technology




search results















Table of Contents






5 Appendix









































critical




































Charge - IBM

















































































Marketing 2014












Predictions

















































































(link)











Brand Influencer




(link)















Table of Contents






5 Appendix
















Predictions Webinar




































Resources



Interactive






CIOs


Center








Solutions















CMO




CMO



Channels




Analytics


Marketing

















Marketing



bull CMOs and CIOs

bull CMO Study



Smarter Marketing


IBM Interactive










bull IBMEMM

bull IBMSocialBiz


bull IBMDesign



Experience




Management


IBMEMMChannel



































Table of Contents






5 Appendix
















Table of Contents






5 Appendix














balance of power



(link)






Table of Contents






5 Appendix














your brand



though





























emerging technology




search results















Table of Contents






5 Appendix









































critical




































Charge - IBM

















































































Marketing 2014












Predictions

















































































(link)











Brand Influencer




(link)















Table of Contents






5 Appendix
















Predictions Webinar




































Resources



Interactive






CIOs


Center








Solutions















CMO




CMO



Channels




Analytics


Marketing

















Marketing



bull CMOs and CIOs

bull CMO Study



Smarter Marketing


IBM Interactive










bull IBMEMM

bull IBMSocialBiz


bull IBMDesign



Experience




Management


IBMEMMChannel



































Table of Contents






5 Appendix


























balance of power



(link)






Table of Contents






5 Appendix














your brand



though





























emerging technology




search results















Table of Contents






5 Appendix









































critical




































Charge - IBM

















































































Marketing 2014












Predictions

















































































(link)











Brand Influencer




(link)















Table of Contents






5 Appendix
















Predictions Webinar




































Resources



Interactive






CIOs


Center








Solutions















CMO




CMO



Channels




Analytics


Marketing

















Marketing



bull CMOs and CIOs

bull CMO Study



Smarter Marketing


IBM Interactive










bull IBMEMM

bull IBMSocialBiz


bull IBMDesign



Experience




Management


IBMEMMChannel



































Table of Contents






5 Appendix
















Table of Contents






5 Appendix














your brand



though





























emerging technology




search results















Table of Contents






5 Appendix









































critical




































Charge - IBM

















































































Marketing 2014












Predictions

















































































(link)











Brand Influencer




(link)















Table of Contents






5 Appendix
















Predictions Webinar




































Resources



Interactive






CIOs


Center








Solutions















CMO




CMO



Channels




Analytics


Marketing

















Marketing



bull CMOs and CIOs

bull CMO Study



Smarter Marketing


IBM Interactive










bull IBMEMM

bull IBMSocialBiz


bull IBMDesign



Experience




Management


IBMEMMChannel



































Table of Contents






5 Appendix


























your brand



though





























emerging technology




search results















Table of Contents






5 Appendix









































critical




































Charge - IBM

















































































Marketing 2014












Predictions

















































































(link)











Brand Influencer




(link)















Table of Contents






5 Appendix
















Predictions Webinar




































Resources



Interactive






CIOs


Center








Solutions















CMO




CMO



Channels




Analytics


Marketing

















Marketing



bull CMOs and CIOs

bull CMO Study



Smarter Marketing


IBM Interactive










bull IBMEMM

bull IBMSocialBiz


bull IBMDesign



Experience




Management


IBMEMMChannel



































Table of Contents






5 Appendix























emerging technology




search results















Table of Contents






5 Appendix









































critical




































Charge - IBM

















































































Marketing 2014












Predictions

















































































(link)











Brand Influencer




(link)















Table of Contents






5 Appendix
















Predictions Webinar




































Resources



Interactive






CIOs


Center








Solutions















CMO




CMO



Channels




Analytics


Marketing

















Marketing



bull CMOs and CIOs

bull CMO Study



Smarter Marketing


IBM Interactive










bull IBMEMM

bull IBMSocialBiz


bull IBMDesign



Experience




Management


IBMEMMChannel



































Table of Contents






5 Appendix
















Table of Contents






5 Appendix









































critical




































Charge - IBM

















































































Marketing 2014












Predictions

















































































(link)











Brand Influencer




(link)















Table of Contents






5 Appendix
















Predictions Webinar




































Resources



Interactive






CIOs


Center








Solutions















CMO




CMO



Channels




Analytics


Marketing

















Marketing



bull CMOs and CIOs

bull CMO Study



Smarter Marketing


IBM Interactive










bull IBMEMM

bull IBMSocialBiz


bull IBMDesign



Experience




Management


IBMEMMChannel



































Table of Contents






5 Appendix





















































critical




































Charge - IBM

















































































Marketing 2014












Predictions

















































































(link)











Brand Influencer




(link)















Table of Contents






5 Appendix
















Predictions Webinar




































Resources



Interactive






CIOs


Center








Solutions















CMO




CMO



Channels




Analytics


Marketing

















Marketing



bull CMOs and CIOs

bull CMO Study



Smarter Marketing


IBM Interactive










bull IBMEMM

bull IBMSocialBiz


bull IBMDesign



Experience




Management


IBMEMMChannel



































Table of Contents






5 Appendix































Charge - IBM

















































































Marketing 2014












Predictions

















































































(link)











Brand Influencer




(link)















Table of Contents






5 Appendix
















Predictions Webinar




































Resources



Interactive






CIOs


Center








Solutions















CMO




CMO



Channels




Analytics


Marketing

















Marketing



bull CMOs and CIOs

bull CMO Study



Smarter Marketing


IBM Interactive










bull IBMEMM

bull IBMSocialBiz


bull IBMDesign



Experience




Management


IBMEMMChannel



































Table of Contents






5 Appendix





























































































Marketing 2014












Predictions

















































































(link)











Brand Influencer




(link)















Table of Contents






5 Appendix
















Predictions Webinar




































Resources



Interactive






CIOs


Center








Solutions















CMO




CMO



Channels




Analytics


Marketing

















Marketing



bull CMOs and CIOs

bull CMO Study



Smarter Marketing


IBM Interactive










bull IBMEMM

bull IBMSocialBiz


bull IBMDesign



Experience




Management


IBMEMMChannel



































Table of Contents






5 Appendix























































































(link)











Brand Influencer




(link)















Table of Contents






5 Appendix
















Predictions Webinar




































Resources



Interactive






CIOs


Center








Solutions















CMO




CMO



Channels




Analytics


Marketing

















Marketing



bull CMOs and CIOs

bull CMO Study



Smarter Marketing


IBM Interactive










bull IBMEMM

bull IBMSocialBiz


bull IBMDesign



Experience




Management


IBMEMMChannel



































Table of Contents






5 Appendix























Brand Influencer




(link)















Table of Contents






5 Appendix
















Predictions Webinar




































Resources



Interactive






CIOs


Center








Solutions















CMO




CMO



Channels




Analytics


Marketing

















Marketing



bull CMOs and CIOs

bull CMO Study



Smarter Marketing


IBM Interactive










bull IBMEMM

bull IBMSocialBiz


bull IBMDesign



Experience




Management


IBMEMMChannel



































Table of Contents






5 Appendix






















Table of Contents






5 Appendix
















Predictions Webinar




































Resources



Interactive






CIOs


Center








Solutions















CMO




CMO



Channels




Analytics


Marketing

















Marketing



bull CMOs and CIOs

bull CMO Study



Smarter Marketing


IBM Interactive










bull IBMEMM

bull IBMSocialBiz


bull IBMDesign



Experience




Management


IBMEMMChannel



































Table of Contents






5 Appendix




























Predictions Webinar




































Resources



Interactive






CIOs


Center








Solutions















CMO




CMO



Channels




Analytics


Marketing

















Marketing



bull CMOs and CIOs

bull CMO Study



Smarter Marketing


IBM Interactive










bull IBMEMM

bull IBMSocialBiz


bull IBMDesign



Experience




Management


IBMEMMChannel



































Table of Contents






5 Appendix







































Resources



Interactive






CIOs


Center








Solutions















CMO




CMO



Channels




Analytics


Marketing

















Marketing



bull CMOs and CIOs

bull CMO Study



Smarter Marketing


IBM Interactive










bull IBMEMM

bull IBMSocialBiz


bull IBMDesign



Experience




Management


IBMEMMChannel



































Table of Contents






5 Appendix























CMO




CMO



Channels




Analytics


Marketing

















Marketing



bull CMOs and CIOs

bull CMO Study



Smarter Marketing


IBM Interactive










bull IBMEMM

bull IBMSocialBiz


bull IBMDesign



Experience




Management


IBMEMMChannel



































Table of Contents






5 Appendix





























Marketing



bull CMOs and CIOs

bull CMO Study



Smarter Marketing


IBM Interactive










bull IBMEMM

bull IBMSocialBiz


bull IBMDesign



Experience




Management


IBMEMMChannel



































Table of Contents






5 Appendix






















bull IBMEMM

bull IBMSocialBiz


bull IBMDesign



Experience




Management


IBMEMMChannel



































Table of Contents






5 Appendix











































Table of Contents






5 Appendix













digital marketing: a horizonwatching 2014 trend report

Marketing

internal ibm analysis

ibm corporation note

digital marketing trends

ibm clients content

ibm clients purpose

right marketing mix

particular technology

statement of direction