digital marketing
TRANSCRIPT
SOCIAL MEDIA ACTION PLAN
by Nithi, Digital MarketerMensagam Technologies
Social Media Audit
Social Media Monitoring
Social Media Management
Social Online Reputation Management
Social Media Marketing
Social Media PR
A social media audit is the process of reviewing what’s working, what’s failing and what can be improved upon across your social media channels that will help you make sure that it is achieving maximum ROI.
Research your social media presence Analyzing your social media opportunity and threats Recommending the ideal social media strategy Execute plan
Social Media Audit
social media monitoring is an active monitoring of social media channels for information.
Social Media Monitoring
Tools: Hootsuite TweetDeck Social Mension Hashtagify SocialOomph
Social Media Monitoring
A social media manager is the individual in an organization
trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation.
Things to do: Facebook, Twitter & YouYube Customization Link your blog with social profiles Keep your followers updated with newsletters Grow your database with our tools
Social Media Management
Social Media Management Tools: Sprout Social Hootsuite AgoraPulse Buffer Sendible Post Planner Edgar Rignite ScheduGram Oktopost
Social Media Management
Basically, online reputation management is the process of controlling what shows up when someone Googles your name.
How to Maintain Your Reputation:• Monitor online conversations about your business• Respond and interact with consumers online• Create and Distribute Positive Content regularly
Online Reputation Management
How to improve your Reputation:• Make brand optimization your main focus• Use SEO to drive down the negativity• Create and submit Press Releases, Articles & Videos• Create a blog & submit fresh, unique content regularly• Engage in social media & build a loyal following• Ask for negative reviews to be removed• Don't ignore your unhappy customers• Know when to walk away
Don't argue with customers Can't please everyone
Online Reputation Management
Social media marketing refers to the process of gaining website traffic or
attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.
Social Media Marketing
• Analyze the customers• Analyze the market• Analyze the competition & your self• Review the distribution channels• develop the Marketing mix• Evaluate the economics• Revise & extend
Social Media Strategy
•Facebook•Twitter•LinkedIn•Google+
•YouTube•Pinterest•Instagram
Popular Social Media Sites
• Creating profile• Creating page• Content development• Integration page with other social media channels• Post updates with links to the desired landing page• Joining groups and pages• Adding members• Starting discussions• Sharing links
• Creating facebook “like” button and badge, to place it in the website and blogs
• Run contests, promotional campaigns, polls…• Video sharing via YouTube tabs ( for viral campaigns)• Photo sharing via page flicker apps/ similar apps• Document sharing ( pdf, ppt, whitepapers, brochures, notes..)• Customized contact form/ registration form• Promote blogs/feed• Adding custom tabs• Tagging use of various external interactive Apps
• Creating profile• Creating company page• Integrating profile with other media channels• Add connections• Join Groups• Targeting and networking with the influencers• Starting Discussions in groups• Active participations in relevant Q&A’s• Publish Press release• Create polls• Launch and promote e vents• Submit feeds• Share presentation• Integrate blogs to the profile• Share likes
Creating twitter handle Post tweets with site link (content from the site) Following key influencers Use hash tags for keywords Retweet influential tweets Tweeting based on trends Post natural updates frequently Influence mentions Create a twitter badge and place it on the site and blogs Increase followers base constantly Network and engage the followers
Create profile Create page Content Development Buzz Creation Integrating page with other social media channels Post updates with links to the desired landing page Joining pages Adding influencers to our circles Starting discussion Sharing links Video sharing Photo sharing Document sharing ( pdf, ppt, whitepaper, brochures, notes…) Tagging
Google +
Creating Profile Creating boards Content Development Buzz creation Integration profile with other social media channels/blogs Add pins Influence repines Photo sharing with links Sync info graphics Follow influencers Follow relevant boards
Digital PR is a tactic used by brands to increase their online presence through building relationships with key content writers and online journalists to gain 'press hits', or citations, and high quality backlinks.
Monitor and evaluate relevant online media conversation Engage with key influencers in the blogosphere Develop the corporate blogs, social network sites and multimedia
tools Plan and develop content for corporate websites Optimize e communication for effective distribution in the digital
space
Digital PR
Month 1-3 brand presence
Create profiles
Implement brand image
Announce presence
Traffic Sources
Referring sites
Search engines
Project Traffic
12.5 % increase
Twitter/facebook/ LinkedIn followers
100 -2000 followers
Costing
$500
12 – Month Social Media marketing timeline
Month 3 - 6 : Brand/customer
engagement
Increase followers base
Monitor brand, industry, niche
Reply to customers and
prospects
Traffic source
Referring sites
Search engines
Projected traffic
25 – 30 % increase
Twitter/ facebook /
LinkedIn followers
1000- 3000 followers
Costing
$1500
12 – Month Social Media marketing timeline
Month 6 - 12: ROI focus
Special offers for fans, members, followers…
Converts fans, members, followers to
email subscribers
Revenue based campaigns
Lead generation
Traffic Sources
Referring sites
Search engine
Projected Traffic
50-60 % increase
Costing
$2500
12 – Month Social Media marketing timeline
Thank YouBy Nithi Anand