Types of websites

Corporate websitesPersonal websitesFlash websitesE-commerce websitesSocial Media networking websitesPhoto sharing websitesMobile device websitesNews websitesGovernment websitesContent websites

Common mistakes in web development

The website is isolatedDeveloped in a very cheap wayVery poor brief to developersIn sufficient budget

Websites Vs other print material

Corporate brochures have much shorter life.Websites are more flexible and can be

changed in short notice.More visibility compared to corporate

brochureWebsites are more interactive and can be

presented in any form that the customer wants.

Short comings in websitesFocus mainly on delivering information . This shortcoming can be overcome by:- Better presentation of information of

product/services with pictures and videos.- Biographies of the key people who are behind the

project.- The differentiator – why the customer should deal

with you.- Simple on line enquiry form- Special feature to help visitors to access the

information more easily.

Search Engine OptimizationRegister with all te search engines like

Google, Bing and yahoo, so that when there is a search request, the search engines will “trawl” your website also.

In response to search the website link should appear at the first page.

Search engines can bring in any one of the pages apart from Home Pages, based on “search –text”.

SEO should be done at the time when website is built.

Search Engine OptimizationVariables to optimize search engines : - Number of links to your sites.

- Page title. - Keywords used in the text.- Position of the text on the page.- The competition in the busisness.- Blogging- Offer links to other sites

Search Engine MarketingPPC is a part of Search Engine Marketing

(SEM).- you are charged when the advertisement is clicked on.

Banner Ad appear on search engine site and/or 3rd party site like news paper sites.

Some limitations are there for number of words and style of presentation etc.

Ad appearing sequence also varies with the payment.

You can postpone, cancel, modify your ad anytime

Getting most out of SEMSearch Terms ( keywords) selections; the key

words increases the chances of being “hit” by search.

Ad text should be attractive

Banner ads News sites and the sites with big traffic give

banner as space in the sites.The ads are displayed as animated graphics.

Pricing structure for banner ads.

Cost per Thousand ( Mille) page impressions - the advertisers are charged based on number of times a particular page was viewed where the ad of the client is placed. Generally, for thousand views the advertiser will be charged.

Cost per clickCost per order or enquiryFixed monthly rate.

Social Media marketingTwitter allows the companies to promote their

products. A small message linking webpage can be posted.

Facebook provide for videos, pictures to show the use and usage of the products.

Linkedin provides professional to create a profile of themselves and of their companies. The blog entries of the products or the company can also be posted on the Linkedin.

Blogs can include testimonials, description of the product/service and which can be posted in facebook and linkedin etc. to network with the target audience.

Other Social media marketing tools

Permission marketing : Signing up with the site to allow them to send promotional materials and other news letter etc.

Information marketing : Marketing information that is available in the digital world on various subjects.

Offline Integration : Digital marketing should be supported by offline marketing methods, like carrying website and social media addresses on all the promotion material, like business cards, posters, vehicles and so on.