digital magazines: favored by readers, profitable for publishers
DESCRIPTION
Digital magazines give us a brand new experience which is completely different from reading print media. Revolution in this sphere is already at publishers' doors, therefore it is high time to learn more about the new tendencies brought in by the mobile technologies and proliferation of tablets. The era of digital publishing has come.TRANSCRIPT
Digital Magazines: Favored by Readers,
Profitable For Publishers
"More and more people are switching to reading newspapers and magazines in digital format, and this is mainly due to the expansion of the tablet market," -
Nathaniel Phillips, Lekiosk
What’s Going On At the Market?
23% of readers like reading magazines on
tablets
13% of readers bought a digital magazine or
newspaper in the last month
US News & World Report, Newsweek Lloyd's List have completely forgotten about the print versions of the editions.Stats resource: Mequoda study
What Tablets Do People Use Most For Reading?
62%
26%
9%
6% 4%13%
iPad Kindle FireSamsung GalaxyNook HDGoogle NexusOther devices
Stats resource: Mequoda study
Digital-Readers’ Portrait
Young (57% of all respondents)
Well-educated (66% of respondents have a degree)
Good income (average family income is about $ 86K per year (U.S. residents))
Stats resource: TheMobileMagazineReader study
Why Do Readers Prefer Digital Editions?
Easy access to the journal content and articles
Portability and all editions are kept in one place
Interactive components such as video, photo galleries and
3D elementsStats resource: TheMobileMagazineReader study
How Do Digital Audience Interact with Tablet Apps
Feature #1 Better interaction with the
content
62 % of iPad Viva magazine users read through the whole or nearly whole digital edition, and many people do it more
than once
Feature #2 Additional actions
a visit of the official publisher’s site or page in Facebook,
Twitter, G+, the recommendation of the article
to someone
Stats resource: Viva AdImpact iPad Survey, Adobe study
How Do Digital Audience Interact with Tablet Apps
Feature #3 Better interaction with ads
Advertising in digital magazines is better than static ads by as much as 70% in 5 main categories
Interactivity InvolvementSeparation of
promisePositive attitude
Intention to buy
Stats resource: Adobe study
How Do Digital Audience Interact with Tablet Apps
Feature #4 Growth of the total content consumption
68% of respondents claimed reading on the iPad newspapers and
magazines that have not been purchased in a paper variant before
52% of the participants agreed that the number of digital magazines and newspapers read has increased after
the iPad purchase
Stats resource: Axel Springer iPad Panel study
Owners of digital editions have a much LOWER failure rate
People read what they were looking
for
Readers can easily navigate through
the content
Pages load fast, without wasting readers’ time
What Do Owners of Digital Editions Get?
Digital (mobile) versions of the printed editions are an effective
way…
•1) to keep the interest of regular readers;•2) to attract new audience that prefers digital sources of information.
“The rapid consumer adoption of tablets, and an early preference for digital magazines over print magazines by their users, leads us to conclude that a long-
range digital publishing strategy is imperative to the survival and prosperity of every magazine publisher”.Don Nicholas, Mequoda CEO
Why Should You Go Mobile?
Want to Find Out More About Digital Publishing Solutions?
Feel Free To Contact Nasty Creatures:
Email: [email protected]
Site: http://nasty-creatures.com
Phone: +375 17 335-25-46