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OUR CONCEPT

76%

24%

SOCIAL MEDIA & BLOGS

OUR TYPICAL STUDENT

FEMALEAGES 18-22

WHAT IS THEIR SOCIAL SPHERE?

SOURCE: “WHO IS ANNENBERG” PROJECT, SPRING 2014

WHO IS OUR TARGET DEMOGRAPHIC?

WHAT DRIVES OUR CONCEPT?

DO-IT-YOURSELF

ENGAGEMENTEXPERIMENTATION CREATIVITY

DIGITAL IDENTITYSIMPLICITYCOMMUNITY

SHOWCASE

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CREATIVE MEDIA TEAMWHO ARE WE?

MEET THE TEAM

This newly-launched team is here to help shepherd the Annenberg community into its new digital era, where students work on their own devices, collaborate in our new modular spaces, and learn to experiment and play with the digital tools they have received as part of the 21st Century Literacies Initiative. Through workshops, helpdesk support and open office hours, we aim to promote a digital DIY culture that empowers students to create and learn, regardless of their background or prior experience. From audio to video, to interactivity and the web, we want to make these tools approachable and fun for all.

Courtney Miller, Creative DirectorProvides leadership, scope and vision for the team. In addition to managing the Digital Lounge, will teach workshops and work with faculty to facilitate curricular innovation.

Martin Stack, Media SpecialistCreates both video and print content for promotion and advertising of Digital Lounge, creates and delivers workshops, and is available for student help with projects.

Erika Hang, Media Coordinator Handles scheduling of workshops at The Lab, oversees the Media Assistants at The Helpdesk, and assists with PR/Social Media and graphics for the Digital Lounge.

Web Design Specialist (To Be Hired)Will create and curate the WordPress website for Digital Lounge, oversee our partnership with BlueHost, and deliver our laptop and web workshop series.

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“The Paul Richardson Student Helpdesk” will be staffed by a team of graduate students from across the University. These Media Support Specialists will offer audio, video, web support, and will also hold informal pop-up sessions. USC ITS and some of our hardware vendors may be holding some additional support hours.

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“The Space” is where our students will hang out and, ideally, make things. There will be moving furniture, desks, and whiteboards to foster creativity and collaboration.

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The “Rich Media Wall” will reappropriate the iPads formerly used for the Mobile Online Video Project. These tablets will showcase a curated display of current rich media content from relevant news and magazine sources, including Vanity Fair and the New York Times. Not only will this give our students access to interactive content, it will also aim to inspire them.

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The “Student Feature Wall” will showcase and feature exemplary student work. Examples may include content produced in-class, in one of our workshops, or on their individual portfolio sites.

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“Media Theater” will transform the Instructional Media Lab into a hangout environment where students can follow along and learn at their own discretion. To maximize the downtime in-between workshop sessions, we will screen relevant video content and webinars. In addition to screening content produced by the Creative Media team, which will enable students who were unable to attend a workshop the chance to learn the material, we also plan to cull content from other sources, including Adobe TV, Lynda.com, Bluehost, and WordPress TV, etc.

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WORKSHOPSDIY SERIES

Our “DIY Series” will take real-world examples and break them down into simple steps. Students can show-up with their devices and walk away with a cool project to showcase.

Photo Blogging YouTube ProductionCreate your own photo blog with an iPhone or Camera, Adobe Illustrator, and Tumblr.

Create videos for YouTube with Adobe Premiere Pro, Adobe Audition, and Adobe Media Encoder.

Create your own graphs and infographics using Adobe Illustrator.

Reconstruct a rich media story from the Los Angeles Times, using a DSLR, Lightroom, Photoshop, and Muse.

Digital Identity Infographics

Rich Media Construct

You are who you are online, at least to a potential employer. Learn how to curate your digital identity by creating a personal brand, using simple tools such as Lightroom, Photoshop, and WordPress.

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Creating Your Own Domain

LAPTOP SERIES

A brief series on owning a laptop and securing it, followed by hosting and domain information. BlueHost to assist with domain and web hosting.

Laptops 101: How to use it and not lose it

Web Hosting 101

Qualtrics

WordPress

GETTING STARTED SERIES

Our “Getting Started” Series is software-focused and a throwback to the traditional hands-on workshop format. For the Adobe software, this curriculum will be a stepping stone towards certification.

Adobe Creative Cloud

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DIGITAL POP-UP SERIES

These 20 minute-ish informal pop-up sessions will take place at the Helpdesk. They may be taught by a faculty member, one of our graduate students, or a guest.

Prezi

MapBox

Timeline Apps

Wearable Technology

Infogr.am

GUEST SPEAKER SERIES

Colleagues from throughout the University may be tapped to deliver additional content, as well as an intended slate of guest speakers.

Blackboard

SPSS

Apple

Student Show & Tell

Google Apps

Analytics/SEOLearn how to use your Mac & Apple Software from our Apple Representative: Kevin.

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WEBSITEWe live at the intersection of media and web, which is what separates us from other programs and schools. With the wide range of workshops, events, and content being produced by our team, it will be essential to have our own website that we can curate and promote as an effective example of the tools we are teaching.

This site (www.AnnenbergDL.org) will include our daily schedule, a hotspot for our Q&A aggregation via Twitter, Interactive Galleries that showcase rich media content, as well as a central hub for all things digital lounge. We aim to build something clean, dynamic, and in accordance with USC and Annenberg Identity Guidelines.

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With students constantly looking down at their phones, the best way to grab their attention is online. In addition to a website, social media will play an integral role in reaching our demographic. We plan to leverage the use of hashtags across the most popular platforms.

Based on the 2014 Student Technology survey, the most popular social media sites being used by our students are Facebook, YouTube, Instagram, and Twitter. For our purposes, we will be specifically targeting Vimeo, Instagram, and Twitter.

#ASCJHELPDESK

Instagram (instagram.com/AnnenbergDL) is growing in popularity and is currently the best tool for guerrilla-style promotion that can be done on the fly. Our team can create 15-second video teasers for things happening that day or introductions of our staff & guest speakers. Instagram is also a place to share photos of workshops or feature new technology we’re playing with.

A Vimeo channel (vimeo.com/user/AnnenbergDL) will be created to post webinars, webcasts of speakers, events, or workshops that happen in the Digital Lounge.

Twitter (twitter.com/AnnenbergDL) will serve as our Q&A repository as all helpdesk questions will be funneled through the hashtag #ASCJHelpdesk. In addition to serving as a searchable resource, it will also enable us to capture statistics on what is being asked and when.

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OPERATIONS& STAFFING

ANN 301DIGITAL LOUNGE

OPENINGFALL 2014

\\ HOURS OF OPERATION: MONDAY - THURSDAY, 10 AM - 10 PM

FRIDAY, 10 AM - 5 PM

PAUL RICHARDSON STUDENT HELPDESK

The helpdesk will be staffed with 2-3 Media Support Specialists during normal business hours (noted below). We will be looking to hire graduate students from Viterbi, Cinematic Arts and Roski to offer a wide range of support.

DROP-IN SESSIONS

Members of the Creative Media team will hold weekly drop-in sessions to assist students with their projects and further serve as a resource for faculty. In an effort to support the 21st Century Literacy initiative, we will aim to stay fluent in the core competencies, which include audio, video, web, and things not yet invented. We are also looking to expand our support pallet by partnering with other constituents, which may include USC Information Technology Services, BlueHost, our laptop vendors, and our Apple expert in residence.