Digital lessons from Haiti - #DigiFun2010

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The way UK charities responded to the crisis in Haiti using digital media was a watershed in charity use of social media and digital storytelling. Here we look at what they did, the tools they used, and how those lessons can be taken into everyday charity communications. Presentation was given at the IoF #DigiFun2010 conference in Edinburgh, 18th May 2010.

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  • 1.#DigiFun2010
    Lessons from Haiti
    Jonathan Waddingham
    Digital Strategist
    JustGiving

2. About JustGiving...
10m+
have helped
over 8000 charities
over550m
raised
3.

  • Digital Strategist at JustGiving

4. Work with charities to make best use of the web 5. Research online (giving) trends to provide insight 6. Manage JustGivings social media strategieswww.slideshare.net/jwaddingham
About me...
7. http://flickr.com/photos/umjanedoan/496707576
8. Phone blogging
Videos
Maps
Photos
Facebook
Blogs
Twitter
9. Bringing the story to life
10. http://twitter.com/BritishRedCross/status/7941668326
11. http://www.flickr.com/photos/britishredcross/sets/72157623201983100/
12. http://icanhaz.com/actionaidFBphotos
13. http://icanhaz.com/actionaidblog
14. Sharing stories and encouraging others to share
15. Haiti
http://twitter.com/MSF_uk/status/7994646996
16. http://bit.ly/8WypVI
17. Getting people involved in the story
18. http://twitter.com/stcuk/status/7942580713
19. Showing where things are happening
20. http://twitter.com/MSF_uk/status/9290874659
21. http://icanhaz.com/MSFmap
22. Giving instant updates on the stories
23. http://twitter.com/Louisoxfam/status/7925922295
24. Stories to be heard
http://icanhaz.com/oxfamipadio
25. 26. S
http://haitiquake.posterous.com/?page=26
27. "We blog, we post videos on YouTube and we use Facebook and Twitter. If you have good online content, it's all you need."
Andrew Cates, chief executive of orphan charity SOS Children's Villages
28. Giving exclusive access to stories
29. http://twitter.com/decappeal/status/7719398952
30. 31. "With technology and particularly social media developing so quickly there are new and extraordinary things that we can do to engage people in responding to each new disaster.
This feels like the first truly digital response to a major overseas emergency and the support we have received from online communities has been amazing."
DEC Chief Executive Brendan Gormley
32. They were no experts but learnt by doing, and from partner charities
The biggest risk was *not* getting involved an opportunity cost
Low effort the barrier to entry is still small
Primarily a way of creating discussion within communities
Strengthen existing membership, increase trust in the DEC
Lessons from the DEC
33. http://icanhaz.com/NFPCharlieSimpson
34. How does that apply to you?
35. Transparency and feedback
36. http://www.dubsimon.ie/d2d
37. www.charitywater.org/mailings/twestivalday1.htm
38. http://www.solar-aid.org/yourdonations/
39. What a great video.
It's very inspiring & encouraging to see exactly how our donations are being spent and to see that it has a direct impact on someone's life.
Thanks for creating this video. Can't wait to see the next one!
40. http://www.rnidimpact.org.uk/
41. http://www.walkthewalk.org/Fundraising/OurCharities/Thankyou
42. http://www.seewhereyourmoneygoes.org.uk/
43. http://myprojects.cancerresearchuk.org/
44. Donating becomes relevant to the supporter they find something thats more tangible
Samantha Collen, senior project leader, Cancer Research UK innovation team.
45. http://www.childsifoundation.org/our-mission/
46. Disaster fundraising is unique, but there are lessons to be learned
How can you use social media to tell your stories?
Transparency is a key theme people want to know where their money goes
The usual social media rules apply enable sharing, conversations and feedback
Focus on demonstrating impact using digital media
Dont forget to say thanks
47. Carry on the conversation
Jonathan Waddingham
jonathan@justgiving.com
@jon_bedford
http://blog.justgiving.com
slideshare.net/jwaddingham
http://bit.ly/JWblog
LinkedIn