Digital lessons from Haiti - #DigiFun2010

Download Digital lessons from Haiti - #DigiFun2010

Post on 13-May-2015




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The way UK charities responded to the crisis in Haiti using digital media was a watershed in charity use of social media and digital storytelling. Here we look at what they did, the tools they used, and how those lessons can be taken into everyday charity communications. Presentation was given at the IoF #DigiFun2010 conference in Edinburgh, 18th May 2010.


1.#DigiFun2010Lessons from HaitiJonathan WaddinghamDigital StrategistJustGiving2. About JustGiving...10m+ have helped over 8000 charitiesover550mraised3. Digital Strategist at JustGiving 4. Work with charities to make best use of the web 5. Research online (giving) trends to provide insight 6. Manage JustGivings social media me...7. 8. Phone bloggingVideosMapsPhotosFacebookBlogsTwitter9. Bringing the story to life10. Sharing stories and encouraging others to share15. Haiti Getting people involved in the story18. 19. Showing where things are happening20. Giving instant updates on the stories23. Stories to be heard 26. S "We blog, we post videos on YouTube and we use Facebook and Twitter. If you have good online content, it's all you need." Andrew Cates, chief executive of orphan charity SOS Children's Villages28. Giving exclusive access to stories29. 31. "With technology and particularly social media developing so quickly there are new and extraordinary things that we can do to engage people in responding to each new disaster.This feels like the first truly digital response to a major overseas emergency and the support we have received from online communities has been amazing." DEC Chief Executive Brendan Gormley32. They were no experts but learnt by doing, and from partner charitiesThe biggest risk was *not* getting involved an opportunity costLow effort the barrier to entry is still smallPrimarily a way of creating discussion within communitiesStrengthen existing membership, increase trust in the DECLessons from the DEC33. How does that apply to you?35. Transparency and feedback36. What a great video.It's very inspiring & encouraging to see exactly how our donations are being spent and to see that it has a direct impact on someone's life.Thanks for creating this video. Can't wait to see the next one!40. Donating becomes relevant to the supporter they find something thats more tangible Samantha Collen, senior project leader, Cancer Research UK innovation team.45. Disaster fundraising is unique, but there are lessons to be learnedHow can you use social media to tell your stories?Transparency is a key theme people want to know where their money goesThe usual social media rules apply enable sharing, conversations and feedbackFocus on demonstrating impact using digital mediaDont forget to say thanks47. Carry on the conversationJonathan LinkedIn


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