Sam and Vicki

What is Indy PR1

Independent shopping and eating in Preston in the PR1 postcode. The City Centre and inner suburbs.Aim to promote local and independent businesses.

Preston Social Media Audit

• #Preston• Blog Preston, BBC Radio Lancashire• Inconsistent social media updates

Our Social Media Platforms

Streamlining Content

Twitter over Facebook?

Twitter

Instagram

Top Hashtags:#Preston – 250,600#Christmas -74,898,184#Independent - 1,940,489 #yum - 50,373,840

#foodporn - 77,639,054#photooftheday - 329,893,053#fotd - 18,296,553#beautiful - 302,396,747

Snapchat

Pintrest

SoundCloud• Interview with Action Records owner• SoundCloud enabled the audio to be easily

available on WordPress• Relied on people reading the accompanying

article and as such struggled.

Vine

Original Written Piece• Sub-headings• Block quotes• Links• Embedded

tweets• Viewer poll

Infographic’s and Maps

• Independent shopping stats in the UK and Preston• Interactive• Informative• Concise

Same content, different sites

Creating Buzz• Regular interaction on social

media• Twitter and Instagram• Scheduled posts – TweetDeck

and Latergram• Helped keep accounts active

and saved time

Scheduling Content

Audience Interaction

Event Interaction

What we learnt

What we would have done differently

Thank you

Any questions?