Digital Innovation Asia (DIA) is a newinitiativepromotingexcellenceandknowledgesharing when it comes to leveraging digital,social, and ICT in the travel and tourismindustrytopromotethecompleteAsianVisitorEconomy. Aligned with the Pacific Asia TravelAssociation(PATA), it includesanewplatformwww.DigitalInnovationAsia.com, the DigitalInnovationAsiaCouncil,theDigitalInnovationAsiaAwards, theannualSpeak-OutAsia, theBlogger-MatchUp,DigitalAidAsia,theDigitalInnovation Asia Challenge, China Boot Camp,andayear-roundprogramofworkshopsandseminars.

DIGITAL INNOVATION ASIA (DIA)

LIST OF DIA EVENTS 2013in Bangkok, Thailand

FOR MORE INFORMATION, PLEAE VISITWWW.DIGITALINNOVATIONASIA.COM

FACEBOOK.COM/DIASIATOURISM@DIASIATOURISM

DIASIATOURISMhttp://linkd.in/ZPKhpB

April 23rdChina Boot Camp Pullman Hotel G 10:30 am – 4:30pm DIA Pop-Up Party Pullman Hotel G 6 pm – 8 pm

April 24th

Digital Aid Asia zuma Restaurant 10:30 am – 4:30 pm April 25th

PATA Youth Forum Thammasat University 9 am – 3 pmPATA Opening Party Siam Discovery Plaza 6 pm – 7:30 pm

April 26th

PATA Annual Summit Centara Grand Hotel 9 am - 8 pmDIA Council (by invitation) PATA HQ 2 pm – 3:30 pmJune 10th

Blogger Match-up lebua Hotel @ State Tower 10:30 am – 4:30 pmDIA Council Meeting (by invitation) PATA HQDIA Awards Bed Supperclub 8 pm – 10 pm DIA Awards VIP Reception Bed Supperclub 7pm – 8 pm

June 11thSpeak-Out Asia lebua Hotel @ State Tower 10 pm – 5 pmThe Last Byte (by TDN.asia) TBD

June 12thChina Boot Camp TBDBangkok Blogger Tour (by Bangkok 101) for accredited bloggers

June 13th-16th

Isaan Influencer Trip (by Smiling Albino / TAT) for accredited bloggers

For the first time in Asia, DigitalInnovation Asia (DIA) is introducing animpactful yet innovative event for tourismindustry,BloggerMatch-Up,thatisofferingthebestopportunitytocollaboratebetweeninfluencial travel and lifestyle bloggers,writers, new media creators, and travelsuppliers.

TheBloggerMatch-upisuniquetoAsiaasitbringsbloggersfromalloverAsiaPacificandtheworldtoconnectwithtravelandtourismorganizations, from hotels, restaurants,attractions, tourist boards, airlines, as wellasshopsandotherorganizationsconnectedtothevisitoreconomy.

Story-tellingistheessenceinmotivating

and stimulating travel. Brand advertisingdoesnotearnthetrustoftravelersanymore,and many travel magazines are not able tofully capture the grass-roots experience ofthetraveler.That’swheretravelandlifestylebloggers, or citizen journalists, gain hugeinfluence.Theirstoriesarereal,tellthegoodand bad, and are entertaining as they gobeyondtheprettypictures.

However there is an issue fortravel and lifestyle bloggers to connectwith travel companies. Since bloggersoperate differently than traditional media,misunderstandingsandadisconnectmakesitdifficult.Expectationsaremanytimesnotmet,whichresultsindisappointmentonbothsides.

BLOGGERMATCH-UP

FIRST BLOGGER MATCH-UP WILL BE AT lebua HOTEL AT STATE TOWER, BANGKOK ON JUNE 10TH TO REGISTER, PLEASE LOG ON TO: HTTPS://DIASIATOURISM.TICKETBUD.COM/DIA

The facilitation of this exchange isvaluablefortravelorganizationsandbloggersalike.Eventoday,travelsuppliershavetroubleinleveragingthepoweroftravelbloggers,andhowtodealwiththem.Withlotsofbloggersthathavetaintedthereputationduetoaskingfor freebies and sometimes threateningtravel suppliers for discounts in exchangeforwritinggoodreviews,thereisaneedforafacilitationandaccreditationprocesstohelptravelsuppliers toconnectwith theperfectbloggertopromotetheproductandservice.

Thisisahugebenefitforcredibletravelbloggers as pitching their blog to travelcompaniesthathavenoexperienceinjudgingthecredibilitycanbepainful.

ThefirstBloggerMatch-UpwillbehostedatLebuaHotelatStateToweronJune 10th,2013.BeingthefirstandonlyAloftHotelbyStarwood Hotels in Southeast Asia, this hipvenueistheperfectspottoconnect,andget“matched-up”.AftertheBloggerMatch-Up,theDigitalInnovationAwardsarejustacrossthestreetatBedSupperclub.

Since bloggers operate differently than traditional media, misunderstandings and a disconnect makes it difficult. Expectations are many times not met, which results in disappointment on both sides.

BENEFITSTO BLOGGER

TheBloggerMatch-Up,acorecomponentoftheDigital InnovationAsia (DIA)conceptplatformallowsforafacilitationoftoptravelandlifestylebloggerstobematchedupwithtoptravelandtourismorganizationsfromallover Asia. The Blogger Match-up is new toAsia,andembracedbythenationaltourismorganizations.TheBloggerMatch-upduringDIA 2013 is supported by the TourismAuthorityofThailand(TAT).

Bloggers can gain incredible benefitsin participating at the Blogger Match-up.In addition to being connected to travelsuppliersinAsia,bloggers can access to all

DIA events, including the LateByte at hipnightlife surprise venue on June 11th (value$175), as well as the DIA flagship event atlebuaHotelatStateTower,Speak-OutAsiaonJune11th(value$750).

In addition, on June 12th, Bangkok 101Magazine is hosting a unique Bangkok Blogger Tour to go off the beaten track toareas that tourists many times miss ordon’tget tosee.OnJune 13th, theTourismAuthority of Thailand (TAT) is organizing anexclusiveBlogger Trip to Isaan in Northern Thailand, an once in a lifetime experiencethat’s not available to the normal tourist.Thisresultsinincrediblestoriesandcontent,valuabletotherespectiveblogreaders.

Bloggerswillalsogettheopportunitytoenterseparateaccreditationprocess forthe Annual Summit of PATA (Pacific Asia Travel Association)onApril26th.

FOR MORE INFORMATION ON PATA ANNUAL SUM-MIT, PLEASE VISIT: WWW.PATA.ORG

FIRST BLOGGER MATCH-UP WILL BE AT lebua HOTEL @ STATE TOWER, BANGKOK ON JUNE 10TH TO REGISTER, PLEASE LOG ON TO: HTTP://DIASIATOURISM.EVENTBRITE.COM

TO REGISTER:HTTP://DIASIATOURISM.EVENTBRITE.COM

BENEFITS CHECK LIST

AllaccesstoDigitalInnovationAsia2013Event(valueof$1,000).

BangkokBloggerTourorganizedbyTourismAuthorityofThailand(TAT)andawell-knownlocalmagazineBangkok101.

Post-eventexclusiveBloggertriptoIsaan(NorthernThailand).

EnteraseperateaccreditationprocessfortheAnnualSummitofPATA(PacificAsiaTravelAssociation)onApril26th.

Foraccreditedbloggers,hotelroomswillbesponsored.

DiscountsandotherspecialbenefitsfromfamousshopsinThailand.

DANIEL FRASER AS DIGITAL INNOVATION ASIA 2013 EVENTS EMCEE

Daniel first came to Thailand in 1995 to workonconsultingandteachingprojectsundertheThaiRoyalFamily.Thequintessentialhost,itwasanaturalstepforDantogetintothetravelbusiness.Awell-recognizedfigure inThailand,hehasappeared inaheap of print, billboard and television commercialsacrossAsiaandco-starredinThailand’sfirstdigitalfeaturefilmTheGarudain2004.He’sworkedasaTVpresenter in Japan, business advisor in Singapore,team-building facilitator for such companies asNokia,PriceWaterhouseCoopers,IBMandaTourismAmbassadorfortheTourismAuthorityofThailand.

Daniel is currently the host of a popularnational TV show in Thailand called Long Krung,a Thai-language series investigating unique sidesof Thailand and its culture through the eyes of aresident Canadian. He is also the co-founder ofsuccessfuladventure tourcompanySmilingAlbino.(www.smilingalbino.com/)

TO REGISTER:HTTP://DIASIATOURISM.EVENTBRITE.COM

Non-accredited bloggers will pay afee of $500, which is a chance for notestablished bloggers to get connected totravelcompanies,whileaccreditedbloggersget the $500 fee waived, plus hostedaccommodation at select hotels all overBangkok. Accredited bloggers also get theopportunity to join the Bangkok BloggerTour and the Isan Blogger Trip, as well asentrancetotheBloggerMatch-up, theDIAAwards,andSpeak-outAsia.

Inreturn,weaskbloggerstoshowtheirpassionandexcitementandspreadthewordontheirblogs,Twitter,Facebook,andothersocialmediachannels.

We also offer a very excitingopportunitiesforprofessionalsandstudentsto participate in the DIA Challenge for achancetowingreatprizes, includingastayat ultra trendy Nikki Beach Resort on KohSamui. Participants are asked to promoteDIAusingdigitalchannels,fromsocialmedia,video, apps, mobile, etc). The winners arejudgedbasedonviralspread(followers,fans,traffic,clickstoDIA,etc)andinnovation.

ACCOM-MODA-TIONAND COST TO ATTEND

AC-CREDI-

TATIONPROCESS

Accreditation of bloggers looks atthe following criteria, including: quality ofcontent,blogdesign,yearsofblogging,alexaranking, frequency of posts, engagement- comments, reach - traffic, page views,visitors, influence - twitter/fb/linkedin/google+fans,typeofblog-articles,photos,videos, podcasts, as well as focus - food,fashion,travel,geographicfocus,etc)

FIRST BLOGGER MATCH-UP WILL BE AT lebua HOTEL AT STATE TOWER, BANGKOK ON JUNE 10TH TO REGISTER, PLEASE LOG ON TO: HTTP://DIASIATOURISM.EVENTBRITE.COM

TO BE CONSIDERED,PLEASE SEND AN EMAIL TO:

BLOGGERS@DIGITALINNOVATIONASIA.COM

PROGRAMDESCRIPTION

The Blogger Match-up will start of with session to help understand the expectations of travel suppliers with bloggers and vice versa. Many bloggers get easily annoyed by travel companies by being bombarded by frequent press releases. Travel suppliers get easily annoyed by bloggers asking for freebies.

The Blogger Match-up in the morning is designed to break the ice and close the gap. Once expectations are set and met, a

relationship between bloggers and travel companies can be extremely powerful.

Other sessions include a workshop by the one of the top Twitter accounts in Thailand (@MrScottEddy with over 140,000 followers), on how small and medium sized companies, as well as bloggers can increase a loyal and engaged following on Twitter to benefit their business or blog.

The Speed Dating Session in the afternoon with bloggers and travel suppliers 8 minutes to connect, with a chance to deepen the relationship later over drinks and discussion.

lebua Hotel will be the venue for the Blogger Match-Up event at the most prestigue State Tower in the heart of Bangkok.

FIRST BLOGGER MATCH-UP WILL BE AT lebua HOTEL AT STATE TOWER, BANGKOK ON JUNE 10TH TO REGISTER, PLEASE LOG ON TO: HTTP://DIASIATOURISM.EVENTBRITE.COM

FOR ACCREDITATION,PLEASE SEND AN INQUIRY TO:BLOGGERS@DIGITALINNOVATIONASIA.COM

TO REGISTER:HTTP://DIASIATOURISM.EVENTBRITE.COM

FOR MORE INFORMATION, PLEAE VISITWWW.DIGITALINNOVATIONASIA.COM

FACEBOOK.COM/DIASIATOURISM@DIASIATOURISMhttp://linkd.in/ZPKhpBDIASIATOURISM

TRAVEL & TOURISM INDUSTRY PARTNERS:

An Affiliate Memberof UNWTO

DIA INDUSTRY CHAIR 2013/2014 STRATEGIC PARTNER