digital impact on association conferences & events
TRANSCRIPT
PowerPoint Presentation
1Modern Events: Attracting, Engaging and Retaining Attendees
Steve MackenzieVice-President, Global Channel - etouches
US Headquarters: 13 Marshall Street, Norwalk, CT 06854, USA | EMEA : 4 Kings Road, Reading, RG1 3AA, UK | APAC : Suite 3, 505 Balmain Road, Lilyfield, NSW, 2040, Australiaetouches.com
What well cover2Company StructureEvolving not just changeWhat will engage your attendees?The changing face of technology and what that means to eventsAnalyzing your attendees needs
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
Famous New Zealanders3Company Structure
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
Most successful team in sports history 76% win rate over 110 years. To put in perspective in US sports LA Lakers are the most successful US sports team with just over 60%, Chicago Bears 55% - Chicago Blackhawks 50%3
4Company Structure
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5Company Structure
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
6Company Structure
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
So how do we stop this happening? Everyoe is time poor and they want to be engaged not bored6
7Company Structure
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
Otherwise well end up with this! Every event planners nightmare!What do people remember about events besides the food and the temperature in the room? The CONTENT7
8Company Structure
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Edward de Bono story8
9Company Structure
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
Badges do something creativeSimple as numbers on badges for gamification9
10Company Structure
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
Different settings seating (Qantas sponsor)10
11Company Structure
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
Offer your delegates something different farmers market that they can help themselves to take back to rooms11
12Company Structure
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
Dinner in the Spa12
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
But what has been the biggest change from in the last 10 years?13
The Web is different now14
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etouches industry awardsRegister via mobile phone s/s
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
Becoming a must haveIncorporated into furnitureOffers additional sponsorship opportunities15
etouches industry awards
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
Becoming a must haveIncorporated into furnitureOffers additional sponsorship opportunities16
etouches industry awardsKnowing times attendees are rgeistering
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
Becoming a must haveIncorporated into furnitureOffers additional sponsorship opportunities17
etouches industry awardsTracking incompletes
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
Becoming a must haveIncorporated into furnitureOffers additional sponsorship opportunities18
etouches industry awards
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
Becoming a must haveIncorporated into furnitureOffers additional sponsorship opportunities19
etouches industry awards
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
Hybrid20
etouches industry awards
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
Social wall21
etouches industry awards
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
Engaging people were crowded around to see where they were at22
etouches industry awards
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
Use Low Frequency Bluetooth for messagingTrack real-time trafficPush venue information/directions
23
etouches industry awards
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
Invites using augmented reality24
25Company Structure
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
What do you do with all the data youre collecting?25
26Company Structure
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
Import into CRM26
27Company Structure
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More about what didnt happen than did!27
etouches industry awards
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com
So how can we use that data for personalization heres a bad example of how to engage someone via email28
etouches industry awardshttp://www.thedexterhitlist.com/sendon.php
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As opposed to this engagement -which would make you more engaged?29
contactSteve Mackenzie, Vice-President, Global Channel [email protected] +1 636 875 0871 kiwistevemack linkedin.com/in/steveamackenzie
Visit etouches.com/virtualtour follow us on twitter @etouches
| USA | APAC | Europe | Middle East | 2014the global event SaaS platformetouches.com