Digital Identity: Using Social Media to Foster Student Engagement in the Student Union

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Presented by Lauren Meyer Created for a Webinar on August 13, 2014, for the Association of College Unions International (ACUI) - Region II. Program Description: This presentation describes methods to shape a Student Unions digital identity through social media sites. In particular, it details ways to enhance student engagement, create an online presence and brand, and identify helpful online tools. The presenter will provide examples from experience and from relevant research. Attendees will leave the webinar with ideas for how to create and/or strengthen their social media presence and engage with students effectively online.


  • 1.Martin Wessely

2. Maria Carrasco Rodriguez 3. Zwaddi 4. Tirza van Dijk 5. References Bonini, J. (2013, August 26). The 7 personalities every successful social media manager has. Retrieved from Branding definition. (n.d.). Retrieved from Lee, K. (n.d.). The social media frequency guide: How often to post to Facebook, Twitter, LinkedIn and more. Retrieved from Nanji, A. (2013, September 30). What are the best days and times to post on Instagram? Retrieved from Nonprofit Tech for Good. (2014, April 14). Top 5 Instagram best practices for nonprofits. Retrieved from Page, J. (2013, August 9). The 5-minute-a-day Instagram marketing plan. Retrieved from a-day-instagram-marketing-plan/66439/ Sotolotto, D. (2013). Tune up your social media marketing. Retrieved from IMPACT Branding & Design website: Stoller, E. (2013, May 8). Eric Stoller [Video file]. Retrieved from TEDxPugetSound. (n.d.). Simon Sinek - Start With Why - TED Talk Short Edited [Video file]. Retrieved from Twitter for Business. (n.d.). Best practices: Be the best at what, when and how you tweet. Retrieved from practices