digital hverdag, 19.4.2013
TRANSCRIPT
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SDG TOMORROW ALUMNI
Digital hverdag – i !or og i morgen
Eirik Langås, Digital planner
Scandinavian Design Group
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HVA SKAL VI SNAKKE OM
• Hvordan brukte vi medier i 2012? • Noen digitale trender • Hvordan kan vi bruke teknologi som
katalysator for innovasjon? (Hypotese)
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NORSK MEDIEBAROMETER
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UTVIKLING I MEDIEBRUK SIDEN 1991
0
100
200
300
400
500
1991 1992 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Internett Video Hjemme-PC Tegneserieblad Tidsskrift Bøker Ukeblad Plate/kassett/CD/MP3 Radio Fjernsyn Avis
Kilde: SSB, Norsk Mediebarometer 2012 (Alle spurte)
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HVORDAN SER MEDIEHVERDAGEN UT FOR DIGITALT INNFØDTE OG DERES FORELDRE?
0 %
10 %
20 %
30 %
40 %
50 %
60 %
70 %
80 %
90 %
100 %
Personer 16-24 år Personer 45-66 år
Minutter brukt til internet
Tid brukt til VHS, DVD osv. (minutter)
Minutter brukt til hjemme-PC
Tid brukt til tegneserielesing (minutter)
Tid brukt til tidsskriftlesing (minutter)
Minutter brukt til boklesing
Tid brukt til ukebladlesing (minutter)
Tid brukt til plate, kassett, CD, lyd!ler på PC eller MP3 lytting (minutter) Radiolytting (minutter)
Minutter til "ernsynsseeing
Tid brukt til avislesing (minutter)
Kilde: SSB, Norsk Mediebarometer 2012 (Alderssegmenter)
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Kilde: Google, #e New Multi-Screen World
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Internett
SKJERM VS. IKKE-SKJERM I NORSK MEDIEBAROMETER
Fjernsyn Video/DVD Hjemme-PC
Radio Tidsskrift Ukeblad Tegneserieblad Avis
72%
28% Kilde: SSB, Norsk Mediebarometer 2012 (Alle spurte)
5,5 timer
2,1 timer
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Physical (and wearable) computing
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Fitbit, Jawbone and Nike Fuel Band
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Natural interactions
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Skrekkøgle, Plugg - http://www.skrekkogle.com/ og http://vimeo.com/54361584
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PS Move, Xbox Kinect, Leap Motion
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http://allthingsd.com/20130227/motion-control-sensor-leap-to-ship-in-may-will-cost-80/
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Ford, kick activated tailgate
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Internet of things
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#e Internet of #ings refers to uniquely identi!able objects (things) and their virtual representations in an Internet-like structure.
http://en.wikipedia.org/wiki/Internet_of_Things
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≠ ≠ ≠
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Ericsson UX Lab: #e social web of things http://youtu.be/z1Iq7nGRmiI
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Nest http://vimeo.com/32979195
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Nest – the learning thermostat http://youtu.be/B9qCLs8txBo
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http://youtu.be/vlnjXlm2sm0
Heineken Ignite
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Hvordan lære av umodne teknologier
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http://www.forbes.com/sites/gartnergroup/2012/09/18/key-trends-to-watch-in-gartner-2012-emerging-technologies-hype-cycle-2/
GARTNER’S EMERGING TECHNOLOGIES HYPE CYCLE
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SDG ELECTRIC LIGHT ORCHESTRA
http://vimeo.com/59981375
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Volkswagen XL1 (Geneva Auto Show 2013)
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“ "e best way to predict the future is to create it. Abraham Lincoln
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KILDER OG LENKER
http://www.ssb.no/kultur-og-fritid/artikler-og-publikasjoner/norsk-mediebarometer-2012
http://services.google.com/fh/!les/misc/multiscreenworld_!nal.pdf
http://www.autographer.com/
http://www.google.com/glass/start/
Skrekkøgles Plugg: http://vimeo.com/54361584
Social Web of #ings (Ericsson): http://youtu.be/z1Iq7nGRmiI
Nest #ermostat: http://www.nest.com/
SDG Eksperiment: http://vimeo.com/59981375
http://www.psfk.com/2013/04/heineken-interactive-smart-bottle.html
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