markedsføring i en digital hverdag
DESCRIPTION
Eirik Norman Hansens foredrag om digital kommunikasjon på Næringsmiddeldagene 2012TRANSCRIPT
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MARKEDSFØRING I EN DIGITAL HVERDAG
EIRIK NORMAN HANSENDirector of Business DevelopmentCreuna Norge
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HVOR ER VI NÅ?
HVORDAN MÅ VI BLI?
FØLG MED OG DELTA
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99 52 35 57TWITTER.COM/EIRIKNORMAN
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
18. APRIL 1930
"Good evening.
Today is Good Friday.
There is no news today."
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
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HVOR ER VI NÅ?
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
<90%
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
<80%
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
100
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
14%
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
2.600.000
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
170
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
40%
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
TALL FRA NORGE VISER AT VI ER SOM FOLK FLEST(SYNNOVATE 2011)
74%
64%
4%
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
800 mill. Facebookbrukere130 mill. LinkedInprofilere175* mill. Twitterbrukere
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
”the power of the user”
Social media are primarily Internet-based tools for sharing and discussing
information among human beings
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
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HVORDAN MÅ VI BLI?
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
Den nye generasjonen markedsføring handler om å forstå og resepektere den makten brukerne har fått
yes
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
BRUKERNE HAR TATT KONTROLL OVER:
y tidyverktøyymediay informasjonyegne og andres meninger og erfaringer
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
EffektivitetTransparensDialogAttraktivitet
Bygge inn
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
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FØLG MED OG DELTA
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
yDefiner hvorfor vi skal være deryMotiver organisasjonen til å deltay Involvér brukereney Involvér deg i brukerneyVær der selvyØv og lær av andre
SOSIALE MEDIER ER SOSIALT - IKKE BARE EN VEI
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
FØLG MED PÅ HVA SOM SKJER
yGoogle
y Twitter search
ySocial Mention
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
SETTE MÅL
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
”the power of the user”
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Eirik Norman Hansen - 99 52 35 57 | twitter.com/eiriknorman
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