Applied prediction

Sriharsha Udupi – Technical Architect

Prepared for Digital Exeter, January 2016

CONNECTING DATA LEADS TO HOT DATA

HIGH-VOLUME, HIGH-VELOCITY AND HIGH-VARIETY INFORMATION ASSETS

Twitter

Experian

Met office

Facebook

volume

velocity

variety

EXPLORE IDEAS LANDSCAPE… INCLUDING THE FUTURE

’To have and have not’ - are the social gaps widening?Can a relationship with nature lead to idealised perceptions of natural spaces?

How can weharness gamification…?

What does science say about ‘Global Tipping Points’?

Environment status of

‘Waiting for Catastrophe’!

Status of global and individual connectivity…

What will the world look like

in 30 years?

Will the Decline in relevance of nation states equal rise of the corporate nation?

UNIFY YOUR DATA; VERIFY IDEAS WITH DATA…

• Bring all your stats together - social, searches, sales, marketing, HR etc.

• Identify and combine the data sets that will unlock the context for your models - historical or future landscape

… AND VISUALISEFind visual ways to make your data become magnetic to people that are not familiar with data practices

Store Specific Queries

Exeter

Oxford Street

Aberdeen

PlymouthManchester

Liverpool Taunton

… AND VISUALISEFind visual ways to make your data become magnetic to people that are not familiar with data practicesHeatmap

… AND VISUALISEFind visual ways to make your data become magnetic to people that are not familiar with data practicesRegional Overview

VALIDATE, APPLY AND PREDICT

Face your unknowns:• Abandoned shopping trolley items• Late night shopping frenzies• Brand discounts affecting your sales• Local and hyperlocal influences

Understand complexities around unknown unknowns:• Is there power within your margin?• Can you create repeatable, traceable logic – algorithm?• Is there scope for automated validation?• What about systems automation?

AUTOMATE EVERYTHING

Data for your business• Increasing ROI on Marketing and Trade Investments;• Forecast models for product or service availability and supply demand planning;• Minimize wastage and maximize consumer demand;

• Build powerful consumer insights, analyse catalyst influencers and tipping points;

• Tangles of wires• Archaic operation systems• Manual data records• Paper!• Combine all trackers, socials, platforms

Once you’ve become aware of the complex impact unknown unknowns can bring…

You are ready to tackle safer areas:

PREDICTION WITHOUT APPLICATION IS LIKE KNOWING THE WINNING HORSE BUT NOT PUTTING THE BET ON

Thank you and good luck!