Digital desktop and mobile solutions

Presented by Sean McKeown 22nd April 2014

The background, the business and the opportunity Extensive research and Scottish enterprise development support

Hotcake digital have developed a robust communications tool -software platform for desktop(client control) and mobile application (end user).

How technology is shaping communications and marketing

It is predicted that Smartphone users will account for 81% of all mobile users by 2017.Its the future –Its here and its now!

A computer system designed to operate on mobile computing devices (smart phones and tablets).

A communications solution that delivers better ,faster, year on year revenue savings.

allowing our targeted sectors to send specific information to the owner of the device i.e. parent/carer or pupil.

Designed to save on budgets, to improve on outdated communication methods .

Our Target Markets & Sizes

Education - 36,000 approxHealthcare GPs - 10,987 Dentist - 10,000 - 90% of which are Independent Hospitals 2,300 Local Authorities - 432Commercial Business

Market Focus -Education Extensive research tells us that schools spend on on average

£4789 per year on communications whilst in secondary its £11418.These costs are payable year on year

Its a carbon copy within our other target sectors that the same methods are being used.

Current engagement customers

North Lanarkshire council education dept-Paid pilot proof of concept - £7876 for 2 schools MOBILE COMMS SCHOOLS/PARENTS

NLC have 164 schools in portfolio the aim is to roll this out to all once pilot is completed through tendering process

Buckinghamshire County council direct -£6190 plus £1190 per annum

The Problem The Solution 99% of education outlets

currently use multiple platforms which cost significant amounts of budget and time

Texts bundles contracts Imail bundles contractsPayment gateways

contracts Postage costsPrint/paper ink costs Human resources to

manage these processes

Significant annual savings on budgets every year

no need for multiple contracts outstanding and improved

communications for both school and parents

desktop device –client driven for total control benefit-

better use of school admin staff time

Parental /school/pupil engagement via multimedia

Mobile application for end users –downloaded to parents Tablets & smart phones

BenefitsSchool Simplified electronic processes

for school staff – significant savings on staff time

Significant reduction in paper communications e.g. newsletters, homework sheets, school handbooks

Significant cost reduction in use of SMS texts (2013: NLC=£86,000+) other savings payment gateways paper, ink, and human resources currently being worked out but estimated at another £75k

Positive public image

Environmentally friendly

Parents Introducing options for parents

to choose how and when they contact schools e.g. absence forms, use of payment channels for school trips, dinner money etc

parents can receive any personal information about child or general school info

Pupil zone Homework opportunities Positive public image

barriers to competition entry

• 3 year contractional agreements with educational outlets –consolidate market

• First mover advantage

The basic financialsSales Year 1 Year2

Primary school sales

100,500represents 50sales

135,000

Secondary sales

81,000 represents 27 sales

135,000

Renewals 90,750from Y1

total 181,500 360,750

Overheads 110,000 135,000

Profit 71,500 225,750

Competitors - Analysis

HotCake WS Media Apps Central Be Appy

GPS Directions

Mass Push Notifications

Group Push Notifications

Individual Push Notifications

Video

mCommerce

The Marketing Scotland's Digital Future - Delivery of Public Services, jointly introduced by Scottish

Ministers and COSLA, is a key part of the public service reform programme. It signals a way in which public bodies can collaborate to ensure that services –

whether at national or local level – can be truly joined up to meet the needs of the users of our public services, the citizens of Scotland.

This strategy sets out a vision for Scotland where digital technology provides a foundation for public services that meet the needs of the user – that means responsive services where organisations are working together across sectors.

• Our focus is drive our brand through the 32 local councils within Scotland • engaging digital brand awareness campaigns• 360 degree experiential marketing disciplines will be best approach

Exit Strategy

• Trade sale /manage BO

• The win win situation would be achieved to satisfy both parties objectives as ROI for GABRIEL and sole ownership full control to HOTCAKE

QuestionsThanks for your time