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welcome! Thursday, January 20, 2011

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Page 1: Digital Dallas: AT&T TOMS Shoes Social Sponsorship

welcome!

Thursday, January 20, 2011

Page 2: Digital Dallas: AT&T TOMS Shoes Social Sponsorship

self- expression

is a great

motivator

Thursday, January 20, 2011

Page 3: Digital Dallas: AT&T TOMS Shoes Social Sponsorship

storytelling without participation is just telling

Thursday, January 20, 2011

Page 4: Digital Dallas: AT&T TOMS Shoes Social Sponsorship

+

Thursday, January 20, 2011

Page 5: Digital Dallas: AT&T TOMS Shoes Social Sponsorship

at&t and toms shoes television commercial

Thursday, January 20, 2011

Page 6: Digital Dallas: AT&T TOMS Shoes Social Sponsorship

1MM pair milestoneThursday, January 20, 2011

Page 7: Digital Dallas: AT&T TOMS Shoes Social Sponsorship

sole styler + employee extension

Thursday, January 20, 2011

Page 8: Digital Dallas: AT&T TOMS Shoes Social Sponsorship

sole styler + employee extension

Thursday, January 20, 2011

Page 9: Digital Dallas: AT&T TOMS Shoes Social Sponsorship

promo samplesThursday, January 20, 2011

Page 10: Digital Dallas: AT&T TOMS Shoes Social Sponsorship

promo samplesThursday, January 20, 2011

Page 11: Digital Dallas: AT&T TOMS Shoes Social Sponsorship

sole styler results:

18K shoes designed55K total entries to win the trip

3:12 spent on site on average

9K employee designs

Thursday, January 20, 2011

Page 12: Digital Dallas: AT&T TOMS Shoes Social Sponsorship

gowalla integrationThursday, January 20, 2011

Page 13: Digital Dallas: AT&T TOMS Shoes Social Sponsorship

gowalla integrationThursday, January 20, 2011

Page 14: Digital Dallas: AT&T TOMS Shoes Social Sponsorship

gowalla sharingThursday, January 20, 2011

Page 15: Digital Dallas: AT&T TOMS Shoes Social Sponsorship

gowalla results (2-week program):

1K prizes won toms shoes & iphones

5.5K entered to win trip 25% shared the news facebook & twitter

2K at&t store check-ins522K users reached source: tweetreach

Thursday, January 20, 2011

Page 16: Digital Dallas: AT&T TOMS Shoes Social Sponsorship

shoe drop teamThursday, January 20, 2011

Page 17: Digital Dallas: AT&T TOMS Shoes Social Sponsorship

1MM shoe drop video

Thursday, January 20, 2011

Page 18: Digital Dallas: AT&T TOMS Shoes Social Sponsorship

thanks!

Thursday, January 20, 2011


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Toms Shoes Presentation

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Torres TOMS Shoes Case Study Argenia Torres · PDF fileArgenia Torres CSR Winter ... TOMS Shoes is a for-profit shoe retail company that was ... but may have chosen this strategy of

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HOW TWO MAJOR RETAILS ENGAGED THOUSANDS …info.socialchorus.com/rs/socialchorus/images/retail-marketers... · TOMS Shoes, the retailer didn ... is marketing internally to employees

Bronx Charter School For Excellence...Navy blue pants/trousers/shorts stockings (no ankle socks, no nylons, no ALL Navy or black dress shoes (no sneakers, no Toms, no boat shoes, no

"TOMS: One for One Movement" - danielsethics.mgt.unm.edudanielsethics.mgt.unm.edu/pdf/TOMS Case.pdf · of TOMS shoes—and the marketing of TOMS. Next, we analyze how this business

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thefowlerfactor.weebly.comthefowlerfactor.weebly.com/.../39320843/toms_shoes.pdf · WORLD SHOE DROPS By October 2006, TOMS had sold 10,000 pairs of shoes. True to the company's öne-

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