digital context: colombia september - bbva research · 2018. 9. 14. · digital context: colombia 3...
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Digital Context: Colombia
1
Digital Context:
Colombia
September
2016
Digital Context: Colombia
2
1 Digital scenario
2 Demand side
3 Supply side
4 Regulation side
• Overview
Outline
Digital Context: Colombia
3
Overview
Colombia occupies an important position in terms of digital content
among Latin American countries
Internet use is higher than computer use because of the widespread
use of mobile devices
The proportion of people using the Internet daily has increased
considerably since 2014
Home is the main place of Internet use, and home use is growing
continuously
Cost is considered the main constraint on Internet access, although
this perception is weaker among young people
The use of Internet for educational purposes is higher than in other
countries of the region
Bogota is the only region in Colombia where more than 10% of internet
users use e-banking and e-commerce
The number of mobile-broadband subscriptions increased by a
multiple of 13 between 2009 and 2013
Digital Context: Colombia
4
Digitisation Index Digital scenario:
1
Digital Context: Colombia
5
0.00
0.25
0.50
0.75
1.00
USA
Chile Colombia
Peru
1.1. Structural digitisation index in 2015
The index comprises the measure of infrastructure level indicators, adoption and use of technologies, costs and regulatory conditions
Algeria
Qatar
Nigeria
Pakistan
Bangladesh
Paraguay
India
Venezuela
Vietnam
Peru
Argentina
Egypt
Ukraine
Greece
Philippines
Indonesia
Morocco
Thailand
Mexico
Sri Lanka
Italy
Poland
Bulgaria
Cyprus
China
Saudi Arabia
Croatia
Colombia
Slovenia
Kazakhstan
Russian Federation
Slovak Republic
Hungary
Turkey
Romania
Uruguay
Luxembourg
Brazil
Czech Rep.
South Africa
Ireland
Chile
United Arab Emirates
Belgium
Spain
Singapore
Austria
Portugal
Germany
Malaysia
Denmark
Latvia
Canada
Australia
France
United States
Sweden
Netherlands
Finland
Lithuania
Korea, Rep.
Japan
Estonia
Hong Kong SAR
United Kingdom
Digital Context: Colombia
6
0.00
0.25
0.50
0.75
1.00
0.00
0.25
0.50
0.75
1.00
0.00
0.25
0.50
0.75
1.00
0.00
0.25
0.50
0.75
1.00
0.00
0.25
0.50
0.75
1.00
0.00
0.25
0.50
0.75
1.00
PER COL
TUR GBR
PER
COL
CHL
SGP
CHL PER COL
HKG
COL
IND
CHL
GBR
MEX COL
CHL
GBR
BGD
TUR
PER
COL
1.2. Structural digitisation index in 2015: by dimension
Affordability ICT Regulation Infrastructure
Individual usage Enterprises usage Content
Digital Context: Colombia
7
Demand side 2
Digital Context: Colombia
8
Note 1: Use of Internet 2007-2011: in last 12 months/ Use 2012 ongoing : in last month
Note 2: Percentages of access are related to the total households and the percentages of usage are related to the total
population with Internet access
Significant growth in the availability of mobile compared with the computer
30
35
40
45
50
55
60
2012 2013 2014 2015
Daily internet use Weekly internet use
Daily computer use Weekly computer use
(%)
Frequency of use (%)
0
10
20
30
40
50
60
70
80
90
100
2007 2008 2009 2010 2011 2012 2013 2014 2015
Internet access Computer access
Mobile access Internet use
ICT access and Internet use
Increasing
frequency
of Internet
use
2.1. Computer and Internet: access at home and usage
Digital Context: Colombia
9
0
10
20
30
40
50
60
Antioquía Bogotá Pacífico Centro-Oriente Caribe Orinoqua-Amazonas
Pe
rcen
tage
of
ho
use
ho
lds w
ith
In
tern
et a
cce
ss
2015 2012
AVERAGE 2015
2.2. Internet access at home: growth by region
Digital Context: Colombia
10
0
10
20
30
40
50
60
Too expensive Lack of necessity Without a device toconnect
Lack of skills Can accesselsewhere
Perc
enta
ge o
f household
s w
ithout
Inte
rnet
access
2012 2015
The high cost is the main barrier to Internet access for households
Households without Internet access in 2015
Households without Internet access in 2012
The
percentage of
individuals
with Internet
access
problems is
decreasing
Barriers: perception by age
0
10
20
30
40
50
60
70
16-24 25-44 45-64 +65
%
High cost Lack of necessity Lack of skills
2.3. Barriers to home Internet access
Digital Context: Colombia
11
48.8%
10,3%
2012 2015
Internet use:
People mostly access the Internet at home, followed by the place of work
Home Work Education centre Community telecentre Private centres Family/friends Others
38.9%
13.8% 18.1%
22.2% 43.2%
16.1%
15.5%
10.8%
6.0%
55.9%
Internet use:
2.4. Places for Internet use (last month)
Digital Context: Colombia
12
0
10
20
30
40
50
60
70
80
Communication Information Education Leisure E-banking E-commerce E-Government Other
2012 2015*Note: Options are not exclusive. Individuals can selected more than one activity simultaneously
(%)
Unlike other countries in the region, education is one of the most popular activities among Internet users
Most
popular
activities
0
1
2
3
4
5
6
7
8
2012 2013 2014 2015
E-commerce E-banking
x 1.5 x 1.3 (%)
2.5. Internet activities: usage in last 12 months
Digital Context: Colombia
13
0
2
4
6
8
10
12
14
16
Bogotá Antioquía Caribe Pacífico Centro-Oriente Orinoqua-Amazonas
Pe
rce
nta
ge
of
Inte
rne
t u
se
rs
2015 2012
AVERAGE 2015
2.6. Online banking: changes by region
Digital Context: Colombia
14
0
2
4
6
8
10
12
14
Bogotá Antioquía Caribe Pacífico Centro-Oriente Orinoqua-Amazonas
Pe
rce
nta
ge
of
Inte
rne
t u
se
rs
2015 2012
AVERAGE 2015
2.7. E-commerce: changes by region
Digital Context: Colombia
15
Internet Online banking E-commerce
High Medium Low
2.8. Geographical distribution in 2015: usage in the last month
Digital Context: Colombia
16
2012 2015
90 80 70 60 50 40 30 20 10 0 0 10 20 30 40 50 60 70 80 90
Student
16-24
Unemployed
Primary
Sup. University
65 +
Quartile 4
Quartile 3
Quartile 1
Employed
Secondary
No studies
45-64
25-44
Quartile 2
Female
Male
Sup. No University
EMPLOYMENT
EDUCATION
AGE
GENDER
INCOME
2.9. Population characteristics: Internet use (%)
Digital Context: Colombia
17
0 5 10 15 20 25 0 5 10 15 20 25
Student
16-24
Unemployed
Primary
Sup. University
65 +
Quartile 4
Quartile 3
Quartile 1
Employed
Secondary
No studies
45-64
25-44
Quartile 2
Female
Male
Sup. No University
Student
16-24
Unemployed
Primary
Sup. University
65 +
Quartile 4
Quartile 3
Quartile 1
Employed
Secondary
No studies
45-64
25-44
Quartile 2
Female
Male
Sup. No University
Online banking E-commerce
EMPLOYMENT
EDUCATION
AGE
GENDER
INCOME
2.10. Population characteristics (% of Internet users, 2015)
Digital Context: Colombia
18
Supply side 3
Digital Context: Colombia
19
0
10
20
30
40
50
60
2005 2006 2007 2008 2009 2010 2011 2012 2013 20140
50
100
150
200
250
2005 2006 2007 2008 2009 2010 2011 2012 2013
55.33
50.76
X 15
Colombia Spain
2013
Spain
99%
Colombia
100%
Mobile population
Coverage 0.29 COLOMBIA, 2014
0.15 SPAIN, 2014
X 3
0.00
0.20
0.40
0.60
0.80
1.00
1.20
2008 2009 2010 2011 2012 2013 2014
On-net Colombia
On-net Spain Off-net Spain
Off-net Colombia
Mobile-cellular telephone subscriptions (millions) Domestic mobile-telephone traffic (billions of minutes)
Tariffs: Mobile-cellular prepaid-1 min call (USD)
3.1. Mobile situation
Digital Context: Colombia
20
Cable módem DSL FibraFibre Cable modem
0.00
0.20
0.40
0.60
0.80
1.00
1.20
2008 2009 2010 2011 2012 2013 2014
0
10
20
30
40
50
60
70
2008 2009 2010 2011 2012 2013 2014
0
2
4
6
8
10
12
14
Colombia Spain
X 14
X 2
2005 2013 2005 2013
Colombia Spain
45%
54%
Colombia Spain
1 Mbit/s
Colombia Spain 18%
77%
5%
3.2. Fixed broadband Fixed broadband speed, (in Mbit/s)
Fixed broadband subscriptions (millions)
US
D
Colombia 2013
Fixed broadband monthly
subscription charge
US$31 2014
Fixed broadband monthly
subscription charge
US$36 2014
Spain 2013
Digital Context: Colombia
21
0
5
10
15
20
25
30
35
Colombia Spain0
5
10
15
20
25
30
35
Colombia Spain
X 13
X 7
2009 2013
Colombia Spain
2009 2013 2009 2013
Colombia Spain
2009 2013
X 13
X 7
25.1%
67.2%
10.3%
66.9%
10.1%
25.0%
Note1: Numbers within the bars show the percentage of subscriptions per 100 inhabitants
Note2: The wireless broadband indicator is comprised of subscriptions to broadband satellite, fixed wireless and mobile network
3.3. Wireless broadband
Total wireless broadband subscriptions (millions) Mobile-broadband subscriptions (millions)
99.6% of all wireless broadband subscriptions correspond to mobile-broadband
Digital Context: Colombia
22
Regulation side 4
Digital Context: Colombia
23
4.1. ICT laws: correlation between regulatory efficiency and piracy
High income OECD countries Rest (Colombia is highlighted in green)
Source : BBVA Research & World Economic Forum Source: BBVA Research & World Economic Forum
ARG
BRA
CHL CHN
COL
DNK
FIN
FRA
DEU
IND
ITA
MEX
PER
SGP
ESP
TUR
GBR
USA
VEN
0
1
2
3
4
5
6
0 1 2 3 4 5 6 7
Eff
icie
ncy o
f le
gal syste
m in c
halle
ngin
g r
egs,
1-7
(b
est)
Laws relating to ICT, 1-7 (best)
CHL
FIN
FRA
DEU
ITA
LUX
NOR
ESP
GBR
USA
BRA
CHN
COL
IND
MEX
PER
SGP
TUR
VEN
0
10
20
30
40
50
60
70
80
90
100
0 1 2 3 4 5 6 7S
oft
ware
piracy r
ate
, %
soft
ware
insta
lled
Laws relating to ICT, 1-7 (best)
Digital Context: Colombia
24
0 2 4 6 8 10 12 14 16
ArgentinaEl SalvadorGuatemala
BoliviaAustriaMexico
JamaicaCosta Rica
TurkeyCanada
GermanyColombia
Korea, RepPeru
BrazilSpain
UruguayChile
United KingdomAustralia
No. New Firms per 1,000 workers
4.2. Ease of doing business & entrepreneurship
Source: BBVA Research & World Economic Forum Source: Doing Business (World Bank Group)
ARG BRA
COL
IND
MLT
MEX
PER
SGP
TUR
AUS
CHL
DNK FIN
FRA DEU
ITA
KOR
NOR
ESP
SWE GBR 0
20
40
60
80
100
120
140
160
180
200
0 5 10 15 20
Ease o
f doin
g b
usin
ess R
ankin
g
No. new firms per 1,000 workers
High income OECD countries Rest (Colombia is highlighted in green)
Digital Context: Colombia
25
Colombia 3.5
Median 3.7
4.3. Political and regulatory environment Weak
Medium
High
No data
Weak
Medium
High
No data
Source: BBVA Research & World Economic Forum, 2015
Note: In order to measure the political and regulatory environment, indicators such as ICT-related laws, piracy rates,
efficiency of legal system and protection of intellectual property are taken into account.
The political and
regulatory
environment of
Colombia is similar
to the global
median
Digital Context: Colombia
26
Appendices 5
Digital Context: Colombia
27
Users
adoption
Firms
adoption
Infrastructure Cost
Regulation
Content
Fixed (wired)-broadband speed, in Mbit/s.
International Internet bandwidth. It is measured in
bits per second per Internet user.
Percentage of total population covered by a mobile
network signal.
International Internet bandwidth in megabits per
second (Mbit/s).
Active mobile-broadband subscriptions.
Fixed (wired)-broadband subscriptions.
Mobile telephone subscriptions
Percentage of households with Internet access at
home.
Proportion of individuals that used the Internet in the
last 12 months.
How widely used are virtual social networks in the
country?
To what extent do businesses use ICT for transactions
with other businesses in the country?
To what extent do businesses use Internet for selling
their goods and services to consumers in the country?
To what extent do businesses adopt new technology
in the country?
[1 = not at all; 7 = to a great extent]
Monthly subscription charge for fixed (wired)
broadband Internet service (PPP $). Fixed (wired)
broadband is considered to mean any dedicated
connection to the Internet at downstream speeds
equal to, or greater than, 256 kilobits per second,
using DSL.
How developed are your country’s laws relating to
the use of ICT (e.g., electronic commerce, digital
signatures, consumer protection)?
[1 = not developed at all; 7 = extremely well-developed]
The Government Online Service Index assesses the
quality of government’s delivery of online services on
a 0-to-1 (best) scale. There are four stages of service
delivery: Emerging, Enhanced, Transactional and
Connected. In each country, the performance of the
government in each of the four stages is measured as
the number of services provided as a percentage of
the maximum services in the corresponding stage.
Users’
adoption
Infrastructure
Firms’
adoption
Regulation
Cost
Content
Composition of the Digitisation Index
Digital Context: Colombia
28
Survey conducted by the National Administrative Department of Statistics
(DANE) of Colombia since 2007
It is a special information and communication technology module (MTIC in the
Spanish abbreviation) included in the abbual “Great Integrated Household
Survey” (GEIH). From 2012 on, the information can be found in the Quality of
Life Survey (ECV)
The main objective is to measure the coverage, access and use of information
and communications technology in households and by individuals
Source of data from the Demand Side: GEIH and ECV
Digital Context: Colombia
29
The World Telecommunication/ICT Indicators database contains time series data
for the years 1960, 1965, 1970 and annually from 1975 to 2014. These data are
available for over 200 economies, however the availability of data for the different
indicators and years can vary
The data are collected from an annual questionnaire sent to official economy
contacts, usually the regulatory authority or the ministry in charge of
telecommunication and ICT. Additional data are obtained from reports provided
by telecommunication ministries, regulators and operators and from ITU staff
reports
Source of data from the Supply Side: World Telecommunication/ICT Indicators database (ITU, 2015)
Digital Context: Colombia
30
Financial Inclusion David Tuesta Lead Economist
Víctor Adame Javier Alonso Alfonso Arellano Noelia Cámara Rosa Mª Oliveros Lucía Pacheco Mª Luisa Pérez
Colombia Juana Téllez Chief Economist Fabián Mauricio García Mauricio Hernández Mª Claudia Llanes José Vicente Romero
For further information, please contact [email protected] or [email protected]