digital content marketing congres 2014
DESCRIPTION
Summary: Is content marketing de heilige graal? En om het dat te laten zijn, welke inspanningen moeten daarvoor worden verricht? Aan de hand van concrete voorbeelden laat ik zien wat de valkuilen zijn en wat er allemaal benodigd is om content marketing op een verantwoorde wijze te implementeren. Tevens laat ik zien welke concrete resultaten het ons nu oplevert.TRANSCRIPT
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Turn content into results
Digital Content Marketing CongresMark Appel | Global Marketing Director | Exact Software
@preciesmark
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Digital Content Marketing Congres 2014 Exact Software - @preciesmark
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Exact Software - @preciesmarkDigital Content Marketing Congres 2014
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Exact Software - @preciesmarkDigital Content Marketing Congres 2014
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Exact Software - @preciesmarkDigital Content Marketing Congres 2014
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Exact Software - @preciesmarkDigital Content Marketing Congres 2014
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Exact Software - @preciesmarkDigital Content Marketing Congres 2014
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Average (monthly) Sales Price
Sales Conversion % SQL
Payback time (months)
Exact Software - @preciesmarkDigital Content Marketing Congres 2014
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Digital Content Marketing Congres 2014
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5%<6 wks
15-45%
Digital Content Marketing Congres 2014
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CENTRALProgram Management
Content CreationMarketing Automation
NLPublishing
BEPublishing
UKPublishing
USPublishing
DEPublishing
FRPublishing
LOCAL
80%Global & standardized
20%Local relevance
NEWPublishing
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Globally deployed per target audience
Standardized and ready-to-use and automated flows
Standardized marketing assets Standardized website pages and emails
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Clear definition marketing
Alignment other teams
Content Creation team
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