digital communications: personal portfolios on linkedin october 17 2013

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DIGITAL COMMUNICATIONS: PERSONAL PORTFOLIOS ON LINKEDIN Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

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A tutorial on how to effectively create an online image and to maximize networking potential.

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Page 1: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

DIGITAL COMMUNICATIONS:

PERSONAL PORTFOLIOS ON

LINKEDIN

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 2: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

• Arthur Hunt Executive Assistant to the Chair of The Department of Communication & Rhetorical Studies, College

of Visual and Performing Arts at Syracuse University

CRS Capacities:• Main contact for department • Internship Coordinator• Alumni Relations Coordinator• Manage Social Media venues (Facebook (2), LinkedIn, and Twitter)

• Vicki Smith Director of Student Support Services, Office of Undergraduate Student Affairs,

College of Visual and Performing Arts at Syracuse University

VPA presented college update last Spring

• Susan Call, MA, MPS - Hospitality Industry Work Experience Coordinator, David B. Falk College of Sport and Human Dynamics at

Syracuse University

INTRODUCTIONS:

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 3: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

•Department of Communication & Rhetorical Studies•Department of Art•Department of Art Foundation•Department of Design•Department of Drama•Setnor School of Music•Department of Transmedia

COLLEGE OF VISUAL AND PERFORMING ARTS

AT SYRACUSE UNIVERSITY

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 4: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

• Sims Recording Classrooms:• Basic Classroom features:• Full Teaching Station (PC)• DVD / Blu-ray• Document camera• LCD projectors• Cable (DVR) in the classroom• Skype in the classroom• Adobe Connect• Video Cameras• iRecord System: Video Classroom digital recorder (used for recording

presentational speaking, and lectures and providing them as MP4s)

• Sims Recording Office (Digital MP4 provided to student)• Mock Interview Recordings (student self assessment post interview)• Other language software (NVivo Discourse Language Software• Affiliated Costs

THE DEPARTMENT OF COMMUNICATION & RHETORICAL

STUDIES AT SYRACUSE UNIVERSITY

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 5: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

How we utilize recording technology:

•CRS 225: Public Advocacy• Records Speeches• YouTube videos

•CRS 325: Presentational Speaking• Records Speeches

•CRS 435: Interviewing• Records Mock Interviews

THE DEPARTMENT OF COMMUNICATION & RHETORICAL

STUDIES AT SYRACUSE UNIVERSITY

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 6: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

• Affiliated Costs:

• Office Location $ 28.00 per square foot• iRecord system $ 300.00• Digital camera $ 200.00 +

• Total Costs can range from 500 + pending your cost of space rental.

THE DEPARTMENT OF COMMUNICATION & RHETORICAL

STUDIES AT SYRACUSE UNIVERSITY

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 7: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

CRS Digital Recording Office

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 8: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

•Students are able to develop skillsets and enhance their abilities to be on the cutting edge. The opportunity to review a recorded speech, mock interview, or other presentation allows them to self-critique and to make modifications so that they can perfect their delivery. •Students are given a digital copy for their records

and future use. This is a great prep prior to interviews.•Other potential uses: Skype interviews, and

recording elevator speeches

What is GAINED…..

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 9: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

• Students are able to display current projects and presentations increasing their e-visibility and enhancing their chances of landing the dream career.

• Students can advance and hone in on their skillsets making themselves more marketable.

• Provides a location to display for senior Capstone thesis proposals or Capstone business plans.

• A picture is worth a thousand words, and the portfolio option on LinkedIn brings the individual’s profile alive!

Benefits of storing media and documents on LinkedIn

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 10: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

LEARN IT….

DO IT…..

TEACH IT……

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 11: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

• Resume/Video Resumes:• PDF or YouTube links

• Step 1:

– Select Add Link or Upload File

Ability to upload digital content to

Summary/Background

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 12: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

• Select “Add Link” and enter a web address to add a link to video, image, document, presentation….

• Select ”Upload File” and select desired file and click open

or

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 13: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

• Step 2:• Complete the Title section and Description and

then click Save.

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 14: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

CRS Student on LinkedInArthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 15: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

Mahmuda Rahman - PhD candidate Computer Information Science & Engineering / L.C. Smith College of Engineering and Computer Science at Syracuse University

Students and Alumni can load: Projects and Presentations

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 16: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

Christopher Perrello ’13 - Adjunct Professor, Department of Communication & Rhetorical Studies, College of Visual & Performing Arts at Syracuse University

Students and Alumni can load: Video Resumes

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 17: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

Susan Call, MA, MPS Hospitality Industry Work Experience Coordinator / David B. Falk College of Sport and Human Dynamics

at Syracuse University

Students and Alumni can load:Elevator Pitches

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 18: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

Victoria Lee ‘14 - 5th year Architecture Student at Syracuse University

Students gain a valuable learning tool:

Mock Interview on MP4

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 19: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

• NYS Teaching Certification Videos(Requirement for NYS Education Majors)• Video must be supplied to NYS State Department of

Education (Albany, NY)

• Voice or instrument recital or concert

Other possible content that can be loaded onto LinkedIn

Portfolio’s:

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 20: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

Why should I have a LinkedIn profile?

Students Alumni

RESOURCES FOR CAREER PRACTIONERS

TO SHARE WITH STUDENTS & ALUMNI

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 21: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

• According to Microsoft survey ~ 70% of candidates were rejected due to online activity.

• A fast way to lose out on an opportunity.

• According to that same Microsoft survey, 85% of employers indicate that positive online activity has influenced their candidate selection in the hiring decision process.

Source: LinkedIn, video 2: Building your professional brand

Online Image

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 22: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

Please share videos via social media networks

Video 1:

Video 2:

Video 3:

Video 4: Video 5: Video 6:

HOW TO VIDEOS

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 23: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

Following are links for YouTube clips to introduce elevator pitch:

 

HOW TO VIDEOS:ELEVATOR PITCH

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 24: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

LEARN IT….

DO IT…..

TEACH IT……

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 25: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

Now that you have the basics, try implementing your own video onto LinkedIn

• Help your Students • Help your College / School• Help yourself

Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University

Page 26: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

LINKEDIN SUPPORTED PROVIDERS • Approved content providers and content types are available by clicking on the

“Supported Providers” tab.

• An example: Susan taped her elevator pitch in her office on her Mac Air, then uploaded it to YouTube, then shared it with LinkedIn. Helpful links include:

How to Upload Your Elevator Speech/Pitch or videos to YouTube:•

Adding YouTube Video to LinkedIn

Page 27: Digital Communications:  Personal Portfolios on Linkedin October 17 2013

CREDITS and Special Thank You’s

• Christopher Perrello ‘13 Adjunct Professor, Department of Communication & Rhetorical Studies, College of Visual & Performing Arts at Syracuse University

• Victoria Lee ‘14 School of Architecture at Syracuse University

• Mahmuda Rahman PhD candidate Computer Information Science & Engineering / L.C. Smith College of Engineering and Computer Science at Syracuse University

• Susan Call, MA, MPS Hospitality Industry Work Experience Coordinator / David B. Falk College of Sport and Human Dynamics at Syracuse University

**All participants released the rights to demonstrate their video recording.**Arthur Hunt - Department of Communication & Rhetorical Studies, College of Visual Performing Arts at Syracuse University