digital communication bursary receivers report ‘digital marketing toolkit’
TRANSCRIPT
Digital Communication
Bursary receivers report ‘Digital Marketing Toolkit’
Connected Communities
Focus on the tool with which your library users are most likely to interact (user community focus)
Problems: Off the Peg V Tailored MessagesMost Advertising doesn't work
People should see your message more than once
Host externally, Embed locallyAgenda: • Online publishing, images• QR Codes• Geolocation• Mobile Apps• Video• Blogs , Tumbler• Twitter, Pinterest.
Reap the Whirlwind
• http://www.kizoa.com/slideshow-maker/d18688439kP119908749o1/digital-marketing-summary
Whirlwind tour of online services and tools for use with promoting your services.
Very library focused.
Glad to have some experience with social media etc. before attending. Made with Kizoa
So…
What happened next
Foursquare or even if you don’t build it – they will.
Before > not Library’s content After … the panic
Visual.ly
Usage stats for website based on Google Analytics account
Weekly e-mail on usage trends
Helps highlight if there is Unexpected drop
QR code promotion:E-books
• https://www.powtoon.com/show/dZ0ODmcApIN/mission-qr-code/
• Generate QR code on snap.vu• Local Book Jacket Image • Create Poster• Hang Poster• Watch for alerts from snap.vu
that QR code has been scanned
• Don’t get carried away …• Project Gutenberg, Ebsco E-
Books… • Book blanks…
Made using Powtoon
Whiteboard promotion: Technological University for Dublin - Libraries
• https://www.youtube.com/watch?v=T0h1XRxdeao
• Why whiteboard: • White board videos have
been found to improve recall. Their fun style puts people in a good mood making them more receptive to your information.
• Videoscribe example
• Made using videoscribe: http://www.videoscribe.co/
Pay attention to where your user traffic is. An Leabharlannai & Humanities Resources blogs
Google +
Full report on blog / google+
• http://anleabharlannai.blogspot.ie/2014/12/digital-communications-digital.html
• https://plus.google.com/+NiamhWalkerHeadon/posts
• Report covers each section of the day, communications tool covered and examples for how to apply to / use for libraries.
