DIGITAL AND INTERACTIVE QUICK FACTS

QUICK FACTS

• $193m was spent in the interactive category in 2008 in New Zealand

• This is up 43% YOY*

• The interactive category now accounts for 8.3% of all spend*

• And now commands a higher share of spend than Cinema, Out of Home and un & addressed mail*

• $65.2b estimated spend worldwide in 2008**

• And it is estimated to be $106 billion by 2011**

• In Canada, online spend has surpassed that of radio, magazines and out of home***

• In the UK online spend in 2008 rose to 19.2% of all spend (from 15.5% in 2007), marginally behind press at 19.2% and TV at 21.9%****

• It is estimated that for every $1 spent online, the internet influenced another $3.45 of store sales****

• In New Zealand, 20% of people say that after researching a product online in the past 4 weeks, they went on to buy it offline*****

*ASA 2008 figures, based on returns from the IAB, **IDC Research, ***www.marketingcharts.com, **** PricewaterhouseCoopers /UK Internet Advertising Bureau/WARC,****eMarketer – 26 February 2008, *****Net Ratings, July 2009

SNAPSHOP – INTERNET USE IN NZ

• 88% of people 10+ have access to the internet

• 76% of people 10+ have access to the internet at home

• 76% of people who have access to the internet at home have a broadband connection

• More than 2/3’s of people with access to the internet at home access it daily

• 45% of those with access to the internet have bought a product online in the last year

• In a week, more people have used the internet than have read a daily paper

Source: Nielsen Media Q3 2008 – Q2 2009

SNAPSHOT – ONLINE VIEWING HABITS

• 52% of people viewing a pre-roll ad have then taken a form of action*

• 71% of viewers would rather get their video for free in exchange for watching ads**

• In the US, more than half of connected consumers who watch TV watch some type of video on devices other than their TV**

*Online Publishers Association – US data, **e-marketer