digital age 2008 laurence aderemi, director, business development admob
TRANSCRIPT
Digital Age 2008Laurence Aderemi, Director, Business Development AdMob
Mobile Media Business
• End of the Beginning Phase of Mobile
• Major Strides Forward in 2008
• Beginning of the Next Phase of Mobile
2005-2007 AdMob, Inc. Confidential & Proprietary
2005-2008 AdMob, Inc. Confidential & Proprietary
ExamplesWho is AdMob?
2005-2008 AdMob, Inc. Confidential & Proprietary
• Size and Scope Leader 49 Billion ads served
• Global Scale4.5 Billion impressions / mo
• European Scale500 Million impressions / mo
• Publisher Partnerships6000+ mobile sites / premium publishers
• Advertisers Thousands of active advertisers
Leading Mobile Advertising Marketplace
iPhone Network & Ad Formats
2005-2008 AdMob, Inc. Confidential & Proprietary
Canvas
Video
Audio
Web
iTunes
Maps
App Store
Call
Mobile Metrics Report
2005-2008 AdMob, Inc. Confidential & Proprietary
October 2008 preview: • 5 Billion Ads Served• iPhone #1 Device Worldwide
• 38 % of iPhone traffic is outside the US • 5 % of total requests• iPhone #2 Device in the US
Mobile Analytics
2005-2008 AdMob, Inc. Confidential & Proprietary
• Understand Visitors
• Evaluate Traffic Sources
• Improve Site Performance
• Track Beyond the Click
• Monitor Conversion Events
2005-2008 AdMob, Inc. Confidential & Proprietary
ExamplesState of the Mobile Media Business
End of the Beginning Phase
• Operator-centric world
• Slow networks
• Expensive data plans
• Phones with limited capabilities
• Minimal user engagement
2005-2007 AdMob, Inc. Confidential & Proprietary
End of the Beginning Phase
• Limited quality content
• No advertising standards or best practices
• Limited campaign reporting and transparency
• Lack of real scale
• No real proof points of success
2005-2007 AdMob, Inc. Confidential & Proprietary
Major strides forward in 2008
• Openness
• High speed networks
• Affordable data plans
• Compelling new devices
• Browser and Application usage start to take off
• Increased developer interest
2005-2007 AdMob, Inc. Confidential & Proprietary
Major strides forward in 2008
• Tracking and standards
• Real success stories
• Broadening advertiser interest
• Scale and targeting
• Strong brand recall
2005-2007 AdMob, Inc. Confidential & Proprietary
Beginning of The Next Phase
2005-2007 AdMob, Inc. Confidential & Proprietary
• True openness
• Broad range of compelling devices
• Mobile-specific content leverages rich context
• Users embrace mobile media
• Commerce
Beginning of The Next Phase
• Promise of interactive + unique capabilities of mobile
• Sophisticated targeting
• Measurement
• Rich context
• At scale media buys
• Rapid growth & virtuous cycle
2005-2007 AdMob, Inc. Confidential & Proprietary
So What 2009?
• Mobile advertising works for both performance and brand advertisers.
• There is a Real Publishing Model in mobile media
• Proving segments and Educating advertisers is essential
• New devices will be a catalyst.
• We begin to see mobile’s potential realized in 2009.
2005-2007 AdMob, Inc. Confidential & Proprietary
