admob – the next wave of mobile
TRANSCRIPT
AdMob – The Next Wave Of Mobile
2009 AdMob, Inc. Confidential & Proprietary
First An Introduction To AdMob…
2009 AdMob, Inc. Confidential & Proprietary
2005-2008 AdMob, Inc. Confidential & Proprietary
• Size and Scope Leader 100+ billion impressions since launch6.5+ billion impressions a month in 160+ countries
• Partnerships7,000+ mobile sites 2,500+ iPhone and Android applications
• CompanyHeadquartered in San Mateo. Team of twelve in Asia with deep experience in mobile and online… 6x from Google, 1x from Microsoft, and1x from Apple
• Malaysia Partnership with Media 2.0Local representation for all mobile needs
AdMob Overview
AdMob Traffic In Asia-Pacific
2009 AdMob, Inc. Confidential & Proprietary
admob.com/metrics – September 2009
AdMob Advertisers In Asia
2009 AdMob, Inc. Confidential & Proprietary
The Shift…
2009 AdMob, Inc. Confidential & Proprietary
How Do You Search On The PC Now?
I Want To Search For…
©2009 AdMob, Inc. Confidential & Proprietary
Product Reviews
>People >
Restaurants >News >
All I need Is Google!
Google Is The Gateway To The Internet
©2009 AdMob, Inc. Confidential & Proprietary
But Apple Has Changed This Forever
©2009 AdMob, Inc. Confidential & Proprietary
On My iPhone I Want To Search For…
©2009 AdMob, Inc. Confidential & Proprietary
Product Reviews
>People >
Restaurants >News >
Google who?
Why?
©2009 AdMob, Inc. Confidential & Proprietary
Applications Are The New Gateway To The Internet
2005-2007 AdMob, Inc. Confidential & Proprietary
• On the PC, the browser Is the gateway to the Internet…But mobile specifically the iPhone has resulted in a fundamental shift where apps are the gateway
Malaysia
2009 AdMob, Inc. Confidential & Proprietary
admob.com/metrics
Apple comprises 17%+ of
the Total Page Views in
MY!
Apple Apps Lead The Way – 3 of top 10 “sites”
2005-2007 AdMob, Inc. Confidential & Proprietary
Multiple carriers…cheap data…longer availability…
©2009 AdMob, Inc. Confidential & Proprietary
Australia
2009 AdMob, Inc. Confidential & Proprietary
admob.com/metrics
Apple comprises 70%+ of
the Total Page Views in
AU!
Apple Apps Lead The Way – 8 of top 10 “sites”
2005-2007 AdMob, Inc. Confidential & Proprietary
The Opportunity To Be The Next Google Is Now!
©2009 AdMob, Inc. Confidential & Proprietary
Christian CadeoHead of Brand Advertising, [email protected]: +65 9772 2096
©2009 AdMob, Inc. Confidential & Proprietary