Digipak Research

What is a Digipak?• CD’s/ Digipak’s became really popular in the early 2000’s

and has remained popular among fans since.

• It is a form of promotional tool for the artist used by record labels in order to show their audience more about

the album as a whole, instead of providing the music alone (iTunes).

• A Digipak is a form of CD box that is used by artist and created for the fans.

• It is most commonly used during the release of a special edition or re-released album.

• It is usually in the design of a 4 or 6 plate folded card with the cd in the middle containing a variety of different

features.

• A Digipak may include a DVD, lyric book, artist photo’s or imagery, and a list of the songs.

Incubus Digipak

This is the artist front cover of the Digipak containing smaller images of them and the majority is being taken over by the art. This could imply to audiences that the album is about the art of music not about the artists themselves.

When opening the front cover these are first two images shown, which match with the art work on the front however much simpler, showing a continuous theme throughout the artwork.

When the Digipak is fully opened out there is a CD, DVD and lyric book contained. All of which show the similar artwork making a clear synchronisation throughout the Digipak. This also establishes a theme for this album which could be potentially translated through the music explaining why the style of artwork was chosen.

The lyric book is an extra feature contained within the Digipak so that the fans are able to really connect with and understand the music. The lyrics in the handbook have been types in a handwritten style. This illustrates originality and rawness of the artist.

Tool DigipakThis front cover is extremely artistic and detailed imply to the audiences that the music and the artists are very complicated and deep, which will appeal to their fans. The front cover is also very dark which is a convention of the rock genre.

When opening the Digipak there is more artwork of the similar style with contrasting colours illustrating that music could have dark first perception however the meaning of the songs could be more positive than it seems. This Digipak also contains lenses so that the audience are able to view images in 3D which portrays the similar message of the first perception being different to the real message.

The fact the CD contains similar imagery however in different contrasting colours means that the CD is meant to be the focus of the whole Digipak which at the same time matching the theme of the album/ Digipak.

This also contains the extra feature of the booklet containing lyrics, imagery of the artists and song information. This feature is good as it allows the audience to connect with the artist and allows them to contain an understand of the artists and the music they create.

My Digipak

My group and I will be creating a Digipak to go alongside our artists music video and website. The Digipak will contain a CD and the extra features that many other artists use such as artist imagery, lyrics and a DVD of the music video. This will help to promote the artist among

his audience and give the fans something extra which cannot be provided with online downloading. From looking at other artists Digipak’s it is evident that their should be a continuous theme

throughout the Digipak and this will make all of the features and the artist connected. It would also be good to chose a theme that had a

subliminal message about the music or the artist within our Digipak as it would be another form of understanding between the artist and the audience. Also it could potentially make the Digipak more appealing.