Digipack

OUR DESIGN

Template

We have conducted research on digipack’s as seen on our blog. The artists Caroline and Aino hypothetically represent Christina and Beth.

This is the template structure of the digipack we’ll be using:

INSIDE COVER

FRONT COVER

BEFOREThe Original

Image

AFTERThe Formatted

Image

The song title, ‘I love It’, isn’t included because I couldn’t

find the right font. But this is hopefully the layout and

theme we are hoping to go ahead with.

I formatted the image by adding in the triangulation background and edited by rotating it

to suit the original image. Such as the pattern ending mid thigh on Caroline (left) as well as

running across Aino’s white camisole adding some colour.

If you look closely at some of the white

patterned triangles., you can see a slight yellow tinge, which I

incorporated. I achieved this by

reversing the orlorn effect on the website I

used.

As our genre is Pop, I thought by incorporating a

quirky and colourful background with a white and black image would

create a juxtaposition of mixed emotions.

As our storyline focuses on being free and having fun

after breakup. So the black and white image represents

the good and the bad (binary opposites, as stated

by Levi Strauss). The triangulation background

creates a fun dynamic edge, which links to our narrative

of being free and having fun. By having the

background cast over them it creates a buffer between the good and bad emotions i.e. happiness and sadness.

I added an engraved banner and chose this

font because I felt it went well together and complimented the

triangulation stencil in the background. The

positioning of the banner was crucial. As I’ve placed it so one end lines up with Aino’s crossed leg and the

other crosses into the triangulation background

nicely.

INSIDE COVEROur storyline emphasises the bond between best friends. So it

makes sense to have an intimate shot of the two friends. As in our narrative Beth helps, Christina to get over the

breakup with her boyfriend, something many teenage girls and young female adults can relate to.

By having a close up, essentially from just below

the shoulder. Allows the attention to remain on the

Artist’s, essentially promoting their star image.

Where as a long shot would distract the

audience, by showing the outfit or a background. This shot has our focus directly

on them.

Body language is key and the positioning of the pair in the shot. As it portrays the bond

between them and importance of it is depicted in our

narrative. Also their outfits are simple and aren’t loud,

allowing us to focus on their facial expressions. Caroline’s black blazer contrasts nicely with Aino’s skin tone, as it

enhances the contours of her face.

Additionally the fact that there is no physical space between them reflects on their close

bond . Additionally, that they’re a pair, two peas in a

pod.The make up is bold but helps to draw attention to the star image , and make the shot

come across as more powerful and significant. The white background is simple yet very effective, and

in this case less is more. By having a plain background it means that our attention isn’t navigated away from

Caroline and Aino.

CD This will denote a consistency in theme from the front cover of the digipack, which was a key feature I identified in album adverts.

However I will probably rotate the image. I think I will keep the colour scheme the same as it incorporates that fun vibe we put across in our narrative, about being young and free. Which is depicted through the different shapes and sizes and the patterns on the triangles.

Again the differences could relate to the array of emotions in the music video as you can see a serious edge to the music video, for example by using black and white effect, when Christina and Beth are lip synching in the Studio.

BACKAs we have a black and

white effect in scenes of our music video as well as the

black and white image of the front cover . I think that by

having the back cover have a grey scale background will

be consistent with the theme. Also on the inside cover the background was white so it makes sense to have the back cover have a

black/ greyscale background as it creates a good

juxtaposition between the two.

The makeup here unlike the inside cover is made

to look non existent. This denotes a sense of

vulnerability which is connotes through the sombre background colour as well as the stoic expressions and the black clothing. All

these features through mise en scene create a sombre, pensive mood.

The fact that they are positioned opposite each other and their

eye contact is averted from one another adds

to the tension in the picture.

Additionally, this image will juxtapose with the

image on the inside cover, basically

denoting a contrast between the happiness

and sadness (binary opposites), as even though Christina is

having fun, she’s still hurting.

Additionally, the lighting is a key feature in this

image. As you can seen it mostly on Caroline’s face,

portraying her as being exposed and hurt. In the context of our storyline

this could be explained as being a result of her

being hurt from breaking up with her Boyfriend. Also you can see the

lighting on Aino, but to a lesser degree. Again, in

the context of our narrative it would denote

Beth hurting because Christina is. Therefore again establishing the

close bond they have with one another.

DIGIPACK