We Create Industry Ready professionalswww.digigyan.in

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E commerce in IndiaHow many of you know about Myntra?Which company has acquired Myntra?Have you heard of RelianceFreshDirect.comDid you buy on recent Flipkart ‘The Big

Billion Day Sale’

E commerce in India2014, the most fascinating year for

ecommerce in IndiaEcommerce the most sought after investment

choice

Some trends in ecommerce in 2015• Online Grocery Will Be Hottest ECommerce

Growth Vertical• 7 out of 10 Consumers Will shop from Mobile!• India Post may be the most sought after

Delivery man• Small scale Retailers to face stiff competition

from marketplaces•

Digital MarketingDigital marketing has no boundaries

Digital MarketingIt encompasses devices such as smart

phones, tablets, laptops, game consoles, televisions, digital billboards, and media such as social media, SEO (search engine optimization), videos, content, email and lots more.

Why Digital Marketing?• Level playing field• Reduced cost• Simple to measure• Real time results• Refinement of your strategy• Brand Development• Far greater exposure• Viral• Not Intrusive• Greater engagement

Digital Marketing Statistics

Components of Digital Marketing• Website Creation and Development• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Social Media Marketing (SMM)• Inbound Marketing• Email Marketing• Web Analytics• E commerce Marketing• Mobile Marketing• Online Display Advertising• Affiliate Marketing

Search Engine Optimization (SEO)What are Search Engines?

What is SEO?

Search Engine Optimization (SEO)SEO is a process to achieve top ranks on organic

search results (Free Results)Search Engine rankings are achieved by following

and implementing various tactics in Site. On page and Off page OptimizationGoogle’s 200 Ranking Factors

Search Engine Marketing (SEM)Have you heard of Google Adwords?

Search Engine Marketing (SEM)Paid Marketing

Display Advertising on External Sites

Ads in Mobile Apps

Video Ads in YouTube

Remarketing Strategies

Search Engine Marketing (SEM) benefitsMeasurableCost EffectiveMaximum RelevanceHighly targeted

Location targetingMobile TargetingLanguage targetingTime targeting

Case StudyHow Julian Bakery increased conversions by

35% and impressions by 330% through the Google Display Network

Objectives• To drive brand awareness for the company by

increasing impressions• To increase online conversions by driving relevant traffic to its online store• To increase in-store conversions by promoting its products a relevant, local audience

Approach

• Placement targeting on the Google Display Network was used to run ads on relevant websites

Geo-targeting was used to focus on areas with in-store sales

Results 35% increase in conversions 330% increase in impressions Comparable CPA to search

Social Media Marketing (SMM)Generating the visitors and increasing the

brand awareness using Social NetworksWe target both paid and free marketing

strategies in Social. Top 4 Social Media sites

Case StudyHow Kaya Skin Clinic drove 20% of its Sales

through Facebook

Objectives Drive awareness about physical stores

among masses.Increase the number of walk-ins at clinics.

Approach A Facebook Page was built by Kaya Skin Clinic.

• Customers and prospects were given complete details on the clinics, including location and available packages on the company’s Facebook Page.• Users were allowed to book appointments online through the Facebook page• Facebook Ads were run by the company to reach potential customers and prospects.• Specific age and gender targeting was done to narrow down the list of prospects.• Videos were posted on the Facebook page and ads based on these post called Page post ads were created.• Fans were engaged through a mix of updates, videos, pictures, questions and polls.• Important posts were pinned and highlighted.• Fan’s questions about their services were responded.• The fact that people trust their friend’s recommendations more was capitalized by using friends of their connections and targeting, apart from the other targeting parameters employed to reach friends of current Page fans.

Results22% of the website traffic was from FacebookDrove 20% of its sale through FacebookGenerated a revenue of INR 8L in just 6 days

through offers posted on the pageFacebook conversions were higher than that

of other lead sources by 40%

E mail MarketingTo generate the business and leads using

existing and new clients via email.

We study about email marketing strategies, newsletter design and practical examples of Email Marketing

Web AnalyticsWeb analytics is about analysis of the website reports to make decisions based on dataLearn Google Analytics for analyzing the website traffic.

Web AnalyticsSome key points you will learn-

How engaged your customers were on your website?Where are the visitors coming from?What causes people to leave your website?

About DigiGYAN Institute for Professional Training & Services

Founded by professionals from Academics & Industry having twenty years of industry / Academic experience.

Mission: To Act as a bridge between Industry and Academics by creating Industry linked skill programs that are delivered participatively through industry professionals.

Focus on Industry required Skills in present and very near Future.

Have trained professionals in digital marketing from a variety of companies and profiles.

Use Blended model pedagogy using E-Learning.

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Our CoursesDigital Marketing Professional courseSearch Engine Marketing courseSearch Engine Optimisation courseSocial Media Marketing courseWeb Designing courseWeb Analytics courseEmail Marketing course and more….

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Key Benefits to StudentsHave Industry in-demand Job oriented skills

alongside the Degree.Have a Top-up Certificate in the In-Demand Industry

skills. Additional Industry recognized Certificate( Optional).Placement assistance & Better Marketability in the

Job market.Better salary packages/ Job profiles.Training by Industry experts.Hands on exercises & real industry assignments.Latest Content for your learning.E-learning support.

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Digital Marketing Job ProfilesCommon Job Profiles

SEO ProfessionalAdwords Account ManagerSocial Media SpecialistDigital Marketing ConsultantWeb Analytics Specialist

Course pedagogyClassroom sessionsTraining Content (Presentation + Video)Weekly exercisesHome assignmentsResearch projectsE learning supportWeekday or Weekend class options

Weekday Class (Evening Batch) : Mon – Fri (3 hours) (20 weeks)

Weekend Class (Morning/Evening Batch) : Sat (4 hours) (15 weeks)

Weekend Class (Morning/Evening Batch) : Sun (4 hours) (15 weeks)

Program FeeMoney Back Guarentee : In case you do not like our

Digital Marketing Professional Training Course, do ask for 100% money refund after your 1st session or in the first 7 days of registration

Visit us at www.digigyan.inOr

Call us on 8800341422, 9899938568 for details