Digi-Pak Research

By Luke Jenner

What Is A ‘Digi-Pak’

• A Digi-Pak is an exclusive version of a CD, or DVD.• Digi-Pak’s generally consist of a ‘gatefold’ ( Book

styled casing) which contains either a CD or DVD. On some occasions the record label include both, in which to enhance the popularity of the CD itself.

• The Digi-Pak tends to offer exclusive content to buyers, including bonus tracks, lyrics, and videos.

• Bands sometimes distribute Digi-Paks to fans that pre-order tickets to their shows.

Unique Selling Points Of A Digi-Pak.

• Limited Edition/Exclusive Merchandise.• Personalised Nature.• Artwork/ Photography only available to the

specified Pack.• Some bands make tickets to minor gigs

available, only to those that purchase the digi-pak.

• Digi-paks, form part of the marketing and promo campaign.

Key-Features.

• Selection of bonus tracks/Remixes of existing material.

• Selection of re-mastered tracks.• Music Videos.• Live Footage.• Documentary “The Making Of”• Booklet.• Pictures