dig day - twitpay

7
Twitpay 2814 Spring Rd., Suite 114 Atlanta, GA 30339 www.twitpay.com Social Social Payments Payments Michael Ivey, President [email protected] | @ivey | Linkedin.com/in/MichaelIvey

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Oct. 7, 2010

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Page 1: DIG Day - Twitpay

Twitpay

2814 Spring Rd., Suite 114

Atlanta, GA 30339

www.twitpay.com

Social PaymentsSocial Payments

Michael Ivey, [email protected] | @ivey | Linkedin.com/in/MichaelIvey

Page 2: DIG Day - Twitpay

Powering Social Payments 2

Twitpay’s Business Architecture

Social Giving(NPO and Political)

Social Giving(NPO and Political)

Social GamingSocial Gaming

Social Network ConnectionsTwitter, Facebook, FoursquareSocial Network Connections

Twitter, Facebook, Foursquare

Social Commerce*

Social Commerce*

Data RepositoryData Repository

*In Development

Page 3: DIG Day - Twitpay

Twitpay’s Giving payment process is simple for users

Step 1: Consumer’s favorite non-profit tweets a call for donations

Step 2: Consumer re-tweets the NPO’s tweet

Step 3: Twitpay sends confirmation via direct message (DM)*

*Consumer follows @RT2Give_Confirm automatically, when they sign up

Step 4: Consumer replies “yes” to the DM and the donation is complete

Page 4: DIG Day - Twitpay

Fundraising Increases Exponentially

Powering Social Payments 4

$10

A retweet orrepost goes to their

followers

And then their followers

Text to Give and Donate Now campaigns stop

here

Social giving is immediate and convenient. Once the message is retweeted, or reposted Twitpay allows all of a donor’s followers to instantly know of their donation.

Page 5: DIG Day - Twitpay

Elements of Twitpay’s Payment Platform

• Twitpay provides:• A channel to interact with customers• A payment system

• Operates on a low cost delivery system that takes advantage of the “rails” provided by social networks• Does not require mobile carrier alliances

• Provides an expansive reach across the social networks:• Applications can leverage push model and built-in sharing…• … that reach a mass of users rapidly through viral components…• ..which are highly visible interactions that appeal to impulse decisions and repeat

interactions

5Powering Social Payments

Page 6: DIG Day - Twitpay

The Twitpay platform disburses funds to the non-profits quickly.There are no intermediaries, such as mobile carriers, slowing down the process.

Twitpay offers significant benefits compared to SMS giving

Twitpay Giving TXT 2 Give

Setup Time 3 Days 6 – 8 Weeks

Setup Fee $0 $500

Monthly Fee $0 $300 - $1499

Payout time Daily Every 90 Days

Viral Engagement Yes No

Donation amount Customized $5 or $10 only

Reporting by Donor Available None

6Powering Social Payments

Page 7: DIG Day - Twitpay

Powering Social Payments 7

Twitpay will leverage the power of Twitter for Social Gaming payments

1. Twitpay will be presented as an option on the payments screen within the game

2. User will enter Twitpay credentials into a popup, similar to Facebook Connect or Twitter @Anywhere

3. User confirms a tweet: “twitpay @Zynga $10 for Farmville Cash”

4. Twitpay sends a code via direct message, which the user enters into the site